PromoteIQ, from Microsoft vs. Taboola

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PromoteIQ
Score 0.0 out of 10
N/A
PromoteIQ is a product marketing technology solution for ecommerce, now from Microsoft (acquired 2019).N/A
Taboola
Score 6.5 out of 10
N/A
Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).
$10
Starting Price Per Day
Pricing
PromoteIQ, from MicrosoftTaboola
Editions & Modules
No answers on this topic
Campaigns
$10.00
Starting Price Per Day
Offerings
Pricing Offerings
PromoteIQTaboola
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PromoteIQ, from MicrosoftTaboola
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
PromoteIQ, from MicrosoftTaboola
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.5 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.5 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.5 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.5 out of 10
Enterprises
AdSense
AdSense
Score 8.6 out of 10
AdSense
AdSense
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PromoteIQ, from MicrosoftTaboola
Likelihood to Recommend
-
(0 ratings)
6.6
(9 ratings)
Usability
-
(0 ratings)
5.0
(2 ratings)
Support Rating
-
(0 ratings)
2.9
(7 ratings)
User Testimonials
PromoteIQ, from MicrosoftTaboola
Likelihood to Recommend
Microsoft
No answers on this topic
Taboola
If you want to have your company advertised on news websites across the United States then Taboola is perfect. If you're looking for clicks and impressions but not so much interested in traffic that is highly engaged and converting often then I'd suggest Taboola as an option to run traffic, too. This is the perfect platform for grey-hat offers and similar ideas. I wouldn't suggest it for running ads on your website due to some strict conditions and the fact that it might not necessarily play nice with traffic coming from Facebook.
Read full review
Pros
Microsoft
No answers on this topic
Taboola
  • A good value on clicks -- they have visitors for all CPCs!
  • Worldwide reach and relatability -- so many providers use Taboola. It's very easy to reach your audience wherever.
  • High quality -- their policies ensure that only enjoyable, modest content is provided.
Read full review
Cons
Microsoft
No answers on this topic
Taboola
  • I would like to see an easier way to exclude irrelevant sites that our ads received impressions or clicks on.
  • Being able to bid on specific sites only.
Read full review
Usability
Microsoft
No answers on this topic
Taboola
It was pretty straightforward getting an account set up and having an account rep assigned. Compared to some other platforms Taboola is actually rather intuitive when it comes to navigating the user interface. Pixel implementation was easy and we didn't have any discrepancies tracking conversions. Also the ability to target LALs was very useful and semi-straightforward to upload.
Read full review
Support Rating
Microsoft
No answers on this topic
Taboola
We have a point of contact in Taboola and he has been really great in supporting our campaign. He helped us set up the initial campaign, answered our questions related to the campaign and even agreed when I asked for a lower CPC. Also, while he tried to encourage us to spend more, he never pushed us to the point that it gets annoying.
Read full review
Alternatives Considered
Microsoft
No answers on this topic
Taboola
Outbrain doesn't charge a fee for automatic credit card billing. Often Outbrain CPC for the same content is cheaper but not always. The Outbrain UX is not as good as Taboola but recent changes had made them better than they used to be. In Outbrain you can not change images or titles once they are submitted. You also can not clone campaigns which you can do with Taboola
Read full review
Return on Investment
Microsoft
No answers on this topic
Taboola
  • Taboola campaigns have had positive effects on top of funnel activities and engagement metrics though the traffic is not always as qualified as one would like. You will need to carefully tailor your campaign to squeeze out the most relevant traffic.
Read full review
ScreenShots