No taboo about Taboola -- except for confidential info of course!
August 04, 2019

No taboo about Taboola -- except for confidential info of course!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Taboola

We use Taboola as a recommendation tool, as it was originally intended. We strive to create high-quality content that engages our readers, and Taboola has an ever-growing reach all over the world. The invaluable insight that trends.taboola.com provides can be useful for other networks as well. It provides a glimpse into what humans currently like to click on.

Pros

  • A good value on clicks -- they have visitors for all CPCs!
  • Worldwide reach and relatability -- so many providers use Taboola. It's very easy to reach your audience wherever.
  • High quality -- their policies ensure that only enjoyable, modest content is provided.

Cons

  • Account managers -- some of them underestimate the effort that goes into creating the creatives and the landing pages, and suggest abandoning them instead of helping (with a simple instruction of a few words) to make them acceptable.
  • Strict content policies and human preferences being mixed up. Inconsistency sometimes sneaks into the review process.
  • Deleting campaigns created in error -- with a bin function even! That would be great.
  • That would be confidential information. The taboo I promised in the title is here, yes.
The unpredictability of rejections and the roadblocks connected to that take a lot of the glory away that comes with ease of use, and how they fixed a lot of bugs and mistakes that were causing problems some months ago. I still lack the function to push my campaigns around, sort them into categories, and so on.
We had some awesome customer support/account manager experiences, but lately we are having issues -- not only me, but coworkers too. The technical part is working fine, the implementation of the content policy and the lack of support for mysterious rejections is really discouraging lately. They surely have a hard time managing campaigns that target the whole world in trying hard not to offend anyone, but repeating the same meaningless instruction is really not supportive.
Taboola is the middle ground between the two. Policy ensures that only quality content and creatives are distributed, but they aren't extremely strict about what kind of content can be shown. Brax isn't in the list, but it is a great supplementary tool for Taboola. However, it's up to you if you think it works well for your organization!
I recommend you read their extensive policy, and decide if their conditions and your needs match. I cannot give specific scenarios, as Taboola is mainly what you make of it. It all depends on what you want to show and to whom. The targeting isn't nearly as precise as on Google's or Facebook's network, so if you want to sell dog coats to local chihuahua owners, you probably won't love Taboola, but you might!

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