Traffic, traffic, traffic.
February 13, 2018

Traffic, traffic, traffic.

Kelly Saux | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Taboola

Taboola is a native advertising platform that I've used to reach top of funnel traffic effectively and on the cheap. You can expect to pay CPM rates below $1 and if you retarget those users via their platform, the CPM rates are usually between $1-$3. It is pretty much a self-serve platform, but I found the Taboola support responsive and well trained.
  • Target top of funnel traffic on the cheap.
  • Transparency when it comes to placements, rates, etc.
  • Ability to exclude underperforming segements, placements, devices, etc.
  • Introduce view-trough and click-through reporting
  • Taboola campaigns have had positive effects on top of funnel activities and engagement metrics though the traffic is not always as qualified as one would like. You will need to carefully tailor your campaign to squeeze out the most relevant traffic.
Very large publisher network.
Generating top of funnel traffic. If premium site targeting is your main goal, this may not be the best platform to reach your goals. You will be able to reach some big publishers (e.g., MSN, Huffington Post, Bloomberg), but a lot of traffic comes from smaller publishers. You have the ability to bid up on specific publishers and/or block specific publishers from your campaigns.

Taboola Feature Ratings