Driving Onsite Users with Taboola
June 16, 2016

Driving Onsite Users with Taboola

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Taboola

We use Taboola in the marketing and client programs department. We also use Taboola as a revenue driver on our site. The main use for us is as a marketing tool to drive users with similar interests to our content. Since the users are already reading similar content the engagement is pretty high.
  • Platform is very user friendly.
  • Reports are easy to generate.
  • Engagement from users is high.
  • I have noticed that customer support has decreased in the past year as Taboola has grown. It sometimes takes four days or more for a campaign to be approved. It used to be immediate and always within 24 hours.
  • Credit card billing with high fees is now mandatory. If a company is going to make credit card billing mandatory don't charge fees. Our expense has increased by around 2.5% which I need to always keep in mind when comparing the CPC of campaigns on competing platforms.
  • Our customer support rep used to give us a lot of help with optimization. We stopped getting support from her over eight months ago and we recently got an email that we now have to contact support@taboola.com even though our spend had almost doubled! However, we just were informed that we will now have a new rep, hopefully we will get more support now. When I say support I mean a rep that contacts us with optimization ideas.
  • Taboola has enabled us to target users to specific content needed to drive key business objectives.
Outbrain doesn't charge a fee for automatic credit card billing. Often Outbrain CPC for the same content is cheaper but not always. The Outbrain UX is not as good as Taboola but recent changes had made them better than they used to be. In Outbrain you can not change images or titles once they are submitted. You also can not clone campaigns which you can do with Taboola.
It really varies depending on the content we upload to taboola. Some campaigns are less expensive than the competition and some are more [expensive], but have the same level of engagement. You can not know unless you try your content with each platform. The Taboola widget on our site is very effective not only for driving revenue but showing our users other articles from our site.

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