MindFire Studio vs. SALESmanago

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.

Incentivized

I find SalesManago to be a good tool for email marketing and automation processes. They live chat service allows fast and direct communication with customers. Website personalisation (tools like pop-ups and browser notification) work fine but I'd like to have a bit more personalisation options to be avalaible to users.

• Mindfire provides a direct correlation to a print piece.

Incentivized

• Segmentation - you can segment people in many ways (e.g using tags, rfm matrices, sales funnels, dynamic segments).
• Automation flows - using workflows, automation rules, and website automations you can automatically do marketing actions after a trigger and in specific conditions. You have a lot of events, conditions and actions
• Product Recommendations - this tool allow you to recommend products on your website. Maybe it's not quick to prepare it but the results at the end are awesome
• RFM Segmentation - this is a great tool to segment and reach people according to their RFM profile

• The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.

Incentivized

• Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
• While their functionality is comparable to competing products there is nothing particularly unique to what they offer
• Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.

Incentivized

Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.

Incentivized

I use many marketing automation tools, and I choose the right tool for the right job. I like to use SALESmanago because of its great support and very good price for the product.

• It has been a neutral experience

Incentivized

• The automated system has improved advertising campaigns.
• We noticed an increase in customer activity.
• We received valuable data about your users.

Incentivized