MindFire Studio vs. Vero Workflows

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MindFire Studio
Score 6.5 out of 10
N/A
MindFire Studio is a marketing automation platform built specifically for agencies and marketing service providers. Features include contact management, multi-channel campaign management, personalized campaigns, SMS messaging, microsites, direct mail, and social media publishing.N/A
Vero Workflows
Score 8.0 out of 10
N/A
Vero Workflows is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.
$99
per month
Pricing
MindFire StudioVero Workflows
Editions & Modules
No answers on this topic
Starter - unlimited email and push messages
$125
15,000 subscribers
Growth - unlimited email and push messages
$199
50,000 subscribers
Pro - unlimited email and push messages
$399
100,000 subscribers
Scale - unlimited email and push messages
$749
200,000 subscribers
Enterprise - unlimited email and push messages
$1,049+
200,000+ subscribers
Offerings
Pricing Offerings
MindFire StudioVero Workflows
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsSave 15% with an annual subscription
More Pricing Information
Community Pulse
MindFire StudioVero Workflows
Top Pros
Top Cons
Features
MindFire StudioVero Workflows
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MindFire Studio
4.0
1 Ratings
62% below category average
Vero Workflows
8.1
2 Ratings
2% above category average
WYSIWYG email editor2.01 Ratings6.02 Ratings
Ability to test dynamic content3.01 Ratings10.02 Ratings
Landing pages4.01 Ratings00 Ratings
List management5.01 Ratings9.02 Ratings
Triggered drip sequences6.01 Ratings9.01 Ratings
Dynamic content00 Ratings9.01 Ratings
Mobile optimization00 Ratings6.01 Ratings
Email deliverability reporting00 Ratings8.04 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
MindFire Studio
5.3
1 Ratings
36% below category average
Vero Workflows
-
Ratings
Lead nurturing5.01 Ratings00 Ratings
Lead scoring and grading6.01 Ratings00 Ratings
Data quality management5.01 Ratings00 Ratings
Automated sales alerts and tasks5.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
MindFire Studio
5.0
1 Ratings
40% below category average
Vero Workflows
-
Ratings
Calendaring6.01 Ratings00 Ratings
Event/webinar marketing4.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
MindFire Studio
4.0
1 Ratings
60% below category average
Vero Workflows
-
Ratings
Social sharing and campaigns4.01 Ratings00 Ratings
Social profile integration4.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MindFire Studio
6.0
1 Ratings
21% below category average
Vero Workflows
6.0
2 Ratings
23% below category average
Dashboards6.01 Ratings9.02 Ratings
Standard reports00 Ratings8.02 Ratings
Custom reports00 Ratings1.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
MindFire Studio
4.3
1 Ratings
53% below category average
Vero Workflows
-
Ratings
API4.01 Ratings00 Ratings
Role-based workflow & approvals5.01 Ratings00 Ratings
Customizability4.01 Ratings00 Ratings
Best Alternatives
MindFire StudioVero Workflows
Small Businesses
SALESmanago
SALESmanago
Score 9.8 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.8 out of 10
Emma
Emma
Score 8.9 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Emma
Emma
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MindFire StudioVero Workflows
Likelihood to Recommend
5.0
(1 ratings)
8.0
(2 ratings)
User Testimonials
MindFire StudioVero Workflows
Likelihood to Recommend
MindFireInc
Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Read full review
Vero
Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Read full review
Pros
MindFireInc
  • Mindfire provides a direct correlation to a print piece.
Read full review
Vero
  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
Read full review
Cons
MindFireInc
  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Read full review
Vero
  • While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
  • The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
  • While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
Read full review
Alternatives Considered
MindFireInc
Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
Read full review
Vero
Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
Read full review
Return on Investment
MindFireInc
  • It has been a neutral experience
Read full review
Vero
  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
Read full review
ScreenShots

Vero Workflows Screenshots

Screenshot of WorkflowsScreenshot of ReportingScreenshot of Customer profilesScreenshot of Workflow toolkit