What users are saying about
3 Ratings
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Score 6.5 out of 100
4 Ratings
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Score 9 out of 100

Likelihood to Recommend

MindFire Studio

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.
Anonymous | TrustRadius Reviewer

Vero Workflows

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Frank Ramirez | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

MindFire Studio
4.0
Vero Workflows
9.1
WYSIWYG email editor
MindFire Studio
2.0
Vero Workflows
7.0
Ability to test dynamic content
MindFire Studio
3.0
Vero Workflows
10.0
Landing pages
MindFire Studio
4.0
Vero Workflows
List management
MindFire Studio
5.0
Vero Workflows
9.0
Triggered drip sequences
MindFire Studio
6.0
Vero Workflows
9.0
Dynamic content
MindFire Studio
Vero Workflows
10.0
A/B testing
MindFire Studio
Vero Workflows
10.0
Mobile optimization
MindFire Studio
Vero Workflows
9.9
Email deliverability reporting
MindFire Studio
Vero Workflows
8.0

Lead Management

MindFire Studio
5.3
Vero Workflows
Lead nurturing
MindFire Studio
5.0
Vero Workflows
Lead scoring and grading
MindFire Studio
6.0
Vero Workflows
Data quality management
MindFire Studio
5.0
Vero Workflows
Automated sales alerts and tasks
MindFire Studio
5.0
Vero Workflows

Campaign Management

MindFire Studio
5.0
Vero Workflows
Calendaring
MindFire Studio
6.0
Vero Workflows
Event/webinar marketing
MindFire Studio
4.0
Vero Workflows

Social Media Marketing

MindFire Studio
4.0
Vero Workflows
Social sharing and campaigns
MindFire Studio
4.0
Vero Workflows
Social profile integration
MindFire Studio
4.0
Vero Workflows

Reporting & Analytics

MindFire Studio
6.0
Vero Workflows
10.0
Dashboards
MindFire Studio
6.0
Vero Workflows
10.0
Standard reports
MindFire Studio
Vero Workflows
10.0
Custom reports
MindFire Studio
Vero Workflows
10.0

Platform & Infrastructure

MindFire Studio
4.3
Vero Workflows
API
MindFire Studio
4.0
Vero Workflows
Role-based workflow & approvals
MindFire Studio
5.0
Vero Workflows
Customizability
MindFire Studio
4.0
Vero Workflows

Pros

MindFire Studio

  • Mindfire provides a direct correlation to a print piece.
Anonymous | TrustRadius Reviewer

Vero Workflows

  • Segmentation
  • Contact management
  • Template design
Anonymous | TrustRadius Reviewer

Cons

MindFire Studio

  • The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.
Anonymous | TrustRadius Reviewer

Vero Workflows

  • Migration from our previous provider took longer than we initially expected.
  • The email template options are a bit limited compared to other email software.
Anonymous | TrustRadius Reviewer

Alternatives Considered

MindFire Studio

Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.
Anonymous | TrustRadius Reviewer

Vero Workflows

Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
James McQuillin | TrustRadius Reviewer

Return on Investment

MindFire Studio

  • It has been a neutral experience
Anonymous | TrustRadius Reviewer

Vero Workflows

  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
Frank Ramirez | TrustRadius Reviewer

Screenshots

MindFire Studio

Pricing Details

MindFire Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

MindFire Studio Editions & Modules

Additional Pricing Details

Vero Workflows

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Starting Price

$99 per month

Vero Workflows Editions & Modules

Edition
Starter - unlimited email and push messages$1251
Growth - unlimited email and push messages$1992
Pro - unlimited email and push messages$3993
Scale - unlimited email and push messages$7494
Enterprise - unlimited email and push messages$1,049+5
  1. 15,000 subscribers
  2. 50,000 subscribers
  3. 100,000 subscribers
  4. 200,000 subscribers
  5. 200,000+ subscribers
Additional Pricing Details
Save 15% with an annual subscription

Rating Summary

Likelihood to Recommend

MindFire Studio
5.0
Vero Workflows
9.0

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