MindFire Studio vs Vero Workflows

Likelihood to Recommend

Mindfire is good when using direct mail pieces. You are able to analyze the web and print pieces together. However, it doesn't allow for good scalability of campaigns. While the templates are decent, you do need some coding knowledge to make these campaigns web compliant.

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Verified User

Employee in Marketing

Printing Company, 11-50 employees

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Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.

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Frank Ramirez

Co-Founder, CTO and Product Lead

SixPlusHospitality, 11-50 employees

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Feature Rating Comparison

MindFire Studio

Vero Workflows

WYSIWYG email editor

Ability to test dynamic content

Landing pages

List management

Triggered drip sequences

Dynamic content

A/B testing

Mobile optimization

Email deliverability reporting

MindFire Studio

Vero Workflows

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

MindFire Studio

Vero Workflows

Calendaring

Event/webinar marketing

MindFire Studio

Vero Workflows

Social sharing and campaigns

Social profile integration

MindFire Studio

Vero Workflows

Dashboards

Standard reports

Custom reports

MindFire Studio

Vero Workflows

API

Role-based workflow & approvals

Customizability

Pros

Mindfire provides a direct correlation to a print piece.

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Verified User

Employee in Marketing

Printing Company, 11-50 employees

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Segmentation
Contact management
Template design

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Verified User

Employee in Marketing

Marketing and Advertising Company, 11-50 employees

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Cons

The UI is dated and needs to be updated. The ability to delete elements after publishing and going back to edit mode. Better UX needs to be implemented.

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Verified User

Employee in Marketing

Printing Company, 11-50 employees

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Migration from our previous provider took longer than we initially expected.
The email template options are a bit limited compared to other email software.

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Verified User

Manager in Sales

Internet Company, 11-50 employees

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Alternatives Considered

Mindfire wasn't my choice. The only reason it is being used is because it correlated with direct mail.

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Verified User

Employee in Marketing

Printing Company, 11-50 employees

View all 1 answers on this topic

Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.

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James McQuillin

VP Marketing

1 on 1 LessonsMarketing and Advertising, 1-10 employees

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Return on Investment

It has been a neutral experience

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Verified User

Employee in Marketing

Printing Company, 11-50 employees

View all 1 answers on this topic

The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.

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Frank Ramirez

Co-Founder, CTO and Product Lead

SixPlusHospitality, 11-50 employees

View all 4 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

—

MindFire Studio Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optional

Starting Price

$99 per month

Vero Workflows Editions & Modules

Edition

Starter - unlimited email and push messages	$125¹
Growth - unlimited email and push messages	$199²
Pro - unlimited email and push messages	$399³
Scale - unlimited email and push messages	$749⁴
Enterprise - unlimited email and push messages	$1,049+⁵

15,000 subscribers
50,000 subscribers
100,000 subscribers
200,000 subscribers
200,000+ subscribers

Additional Pricing Details

Save 15% with an annual subscription

Rating Summary

MindFire Studio

Vero Workflows

Likelihood to Recommend

MindFire Studio

Vero Workflows

Feature Rating Comparison

WYSIWYG email editor

Ability to test dynamic content

Landing pages

List management

Triggered drip sequences

Dynamic content

A/B testing

Mobile optimization

Email deliverability reporting

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

API

Role-based workflow & approvals

Customizability

Pros

MindFire Studio

Vero Workflows

Cons

MindFire Studio

Vero Workflows

Alternatives Considered

MindFire Studio

Vero Workflows

Return on Investment

MindFire Studio

Vero Workflows

Screenshots

MindFire Studio

Vero Workflows

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

MindFire Studio Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Vero Workflows Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison