What users are saying about
2 Ratings
4 Ratings
2 Ratings
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Score 6.5 out of 100
4 Ratings
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Score 4.2 out of 100

Likelihood to Recommend

MixRank

If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
Anonymous | TrustRadius Reviewer

Synthio

I think Synthio is better suited to append your existing database, versus building new lists.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

MixRank
6.9
Synthio
8.3
Advanced search
MixRank
7.5
Synthio
9.0
Identification of new leads
MixRank
5.5
Synthio
8.0
List quality
MixRank
6.5
Synthio
6.0
List upload/download
MixRank
7.5
Synthio
8.0
Ideal customer targeting
MixRank
7.0
Synthio
9.0
Load time/data access
MixRank
7.5
Synthio
10.0

Sales Intelligence Data Standards

MixRank
5.8
Synthio
7.3
Contact information
MixRank
6.0
Synthio
8.0
Company information
MixRank
5.0
Synthio
7.0
Industry information
MixRank
6.5
Synthio
7.0

Data Augmentation & Lead Qualification

MixRank
6.3
Synthio
7.8
Lead qualification process
MixRank
6.0
Synthio
Smart lists and recommendations
MixRank
6.5
Synthio
Salesforce integration
MixRank
5.0
Synthio
Company/business profiles
MixRank
5.5
Synthio
7.0
Alerts and reminders
MixRank
8.5
Synthio
Data hygiene
MixRank
5.5
Synthio
8.0
Automatic data refresh
MixRank
6.5
Synthio
7.0
Tags
MixRank
6.5
Synthio
Filters and segmentation
MixRank
6.5
Synthio
9.0

Sales Intelligence Email Features

MixRank
Synthio
8.0
Append emails to records
MixRank
Synthio
8.0

Pros

MixRank

  • Easy to use UI
  • Has a pretty good range of support for iOS, Android and mobile web.
  • Lists are easy to pull
  • Good customer support.
Anonymous | TrustRadius Reviewer

Synthio

  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
Anonymous | TrustRadius Reviewer

Cons

MixRank

  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
Anonymous | TrustRadius Reviewer

Synthio

  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
Anonymous | TrustRadius Reviewer

Alternatives Considered

MixRank

Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
Anonymous | TrustRadius Reviewer

Synthio

I feel similar about all of these list building/append services. There are good and bad aspects.
Anonymous | TrustRadius Reviewer

Return on Investment

MixRank

  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
Anonymous | TrustRadius Reviewer

Synthio

  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
Anonymous | TrustRadius Reviewer

Pricing Details

MixRank

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Synthio

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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