Monitor Backlinks vs. Similarweb

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Monitor Backlinks
Score 10.0 out of 10
N/A
Monitor Backlinks, as its name implies, allows users to be notified when websites gain or lose backlinks, and also to understand what links are good for SEO.
$20
per month
Similarweb
Score 8.5 out of 10
N/A
For marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.
$129
per month per user
Pricing
Monitor BacklinksSimilarweb
Editions & Modules
No answers on this topic
Sales Intelligence - Individual
$129
per month 1 user
Web Intelligence - Starter
$199
per month 1 user
Web Intelligence - Professional
$399
per month 1 user
Shopper Intelligence - Business
$25000
per year 5 users
Web Intelligence - Team
Custom
5 users
Web Intelligence - Enterprise
Custom
per year 10 users
Offerings
Pricing Offerings
Monitor BacklinksSimilarweb
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.
More Pricing Information
Community Pulse
Monitor BacklinksSimilarweb
Features
Monitor BacklinksSimilarweb
SEO
Comparison of SEO features of Product A and Product B
Monitor Backlinks
9.6
2 Ratings
22% above category average
Similarweb
8.0
13 Ratings
3% below category average
Keyword analysis10.01 Ratings7.913 Ratings
Backlink management10.02 Ratings00 Ratings
SERP ranking tracking9.32 Ratings7.19 Ratings
Page grader9.01 Ratings00 Ratings
Competitive analysis10.02 Ratings8.912 Ratings
Site audit / diagnostics9.01 Ratings00 Ratings
Site recommendations10.01 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Monitor Backlinks
9.5
1 Ratings
23% above category average
Similarweb
-
Ratings
Local SEO9.01 Ratings00 Ratings
Global SEO10.01 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Monitor Backlinks
10.0
2 Ratings
17% above category average
Similarweb
-
Ratings
Multi-domain support10.01 Ratings00 Ratings
Integration with web analytics tools10.02 Ratings00 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
Monitor Backlinks
-
Ratings
Similarweb
7.6
14 Ratings
15% below category average
Competitor Research00 Ratings8.714 Ratings
Competitor alerts00 Ratings8.38 Ratings
Market Insights and Reports00 Ratings7.35 Ratings
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User Ratings
Monitor BacklinksSimilarweb
Likelihood to Recommend
10.0
(2 ratings)
8.2
(118 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
-
(0 ratings)
7.3
(4 ratings)
Support Rating
10.0
(1 ratings)
6.8
(4 ratings)
Implementation Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
Monitor BacklinksSimilarweb
Likelihood to Recommend
Monitor Backlinks
Monitor Backlinks is perfect for any small business that has a website. Every website gets hit with spammy backlinks, and being able to identify and remove them is critical to online success, and in preventing the Google penalty. In addition, it helps SEOs locate good backlinks they might not know about, which can then be posted on social networks and social bookmarking sites to generate more referral traffic. I would not recommend Monitor Backlinks for a business that does not have a website, or for a business that only has a blog.
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Similarweb LTD
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
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Pros
Monitor Backlinks
  • It is highly recommended if you have a high ranking website that is prone to competitors building spam. It makes the process if identifying, tracking and disavowing spam links fast and easy.
  • It is a good tool to track positive mentions of your site as well and does a good job monitoring the reputation of your site by picking up mentions of your website across the web.
  • It's affordable for what it does compared to its competitors and its also very easy to use. But their customer service is always there to help out in case you need it.
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Similarweb LTD
  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
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Cons
Monitor Backlinks
  • A great option would be to have the ability to create organic keyword ranks for keywords in specific categories, not just keywords for our entire website. Specifically, the ability to create custom lists for keyword groups. This would be a huge time-saver for SEOs whose websites have varied keyword groups.
  • Currently, I get email notifications from Monitor Backlinks once every week or so. These emails show new backlinks and any changes in existing backlink status. I log into the platform each morning to see what is going on, but a great addition would be real-time emails that alert you when a really low-quality backlink is uncovered.
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Similarweb LTD
  • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
  • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
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Likelihood to Renew
Monitor Backlinks
No answers on this topic
Similarweb LTD
I use it every single day and its essential to succeeding in my role
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Usability
Monitor Backlinks
No answers on this topic
Similarweb LTD
Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
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Support Rating
Monitor Backlinks
They were fast, eager to help me out on my project and very knowledgeable on how to user their product and helping me to get up and running. This gave me the confidence to purchase the product and execute my projects knowing that I could ask for help whenever needed.
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Similarweb LTD
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
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Implementation Rating
Monitor Backlinks
No answers on this topic
Similarweb LTD
We liked it, things can always be better
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Alternatives Considered
Monitor Backlinks
I used Ahrefs Site Explorer for two years, and it is a really good platform with lots of backlink tools. Ahrefs stacks up well against Monitor Backlinks, and it has slightly more features. I opted for Monitor Backlinks because it has a simple and streamlined dashboard and just the right amount of tools and features I need.
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Similarweb LTD
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
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Return on Investment
Monitor Backlinks
  • It's hard to gauge the effect of negative SEO attacks but they have the power to bring your whole site down, so having a tool like this setup is really priceless.
  • Their cost is also very affordable when compared to similar tools that do not have the same functionality or level of detail that they offer on their analysis so from that perspective is a savings right from the start.
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Similarweb LTD
  • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
  • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
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ScreenShots

Similarweb Screenshots

Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.