What users are saying about
8 Ratings
8 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

Mouseflow

Mouseflow is well suited for marketers and website administrators who would like to record user activity on their website to solve marketing and usability problems. Out of all of the solutions that I've tried, Mouseflow has been the most reliable. They offer a free tier so you can get started with the service without the risk of investing budget in expensive software
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Pros

Mouseflow

  • Session recording shows exactly what users are doing on your website. When they scroll, what they click on, when they hesitate - you see the screen as they would see it.
  • Heat maps show you where users are clicking, how far down the page they scroll, where their mouse cursors spend most of their time and also which area of the page they dedicate the most attention to.
  • Form analytics show you how users are interacting with your forms - which fields they click into, how long they spend in each field and also which fields are causing them to drop out (is it that unneeded phone number field?).
  • Helps bolster your standard A/B testing tool so you can understand exactly how usage is differing between two scenarios, and makes it easier to settle disputes amongst colleagues about what will work best.
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Cons

Mouseflow

  • Session recording isn't exactly as a user would see it (e.g. it renders the HTML a user sees in your browser, rather than as they saw it). This means you might not see browser specific display quirks.
  • Session recording isn't perfect, especially on responsive sites or dynamic pages. Sometimes clicks register in the wrong place and what you see on screen doesn't line up exactly with what a user would have seen, and is more noticeable on mobile devices.
  • Form analytics requires a unique ID for each form. I've worked with a couple of CMS systems where this wasn't possible to achieve, so wasn't able to take advantage of this feature in all scenarios.
  • Tagging feature is useful, but it would be great if Mouseflow was able to capture all sessions and then only keep those sessions which match the criteria you're searching for (e.g. people encountering a specific error or visiting a particular page). This would make it easier to diagnose more complex, multi-page problems and understand how a user triggers them without using all of your monthly sessions.
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Alternatives Considered

Mouseflow

Each of these tools has a similar underlying offering. Mouseflow is probably the least mature offering in terms of feature set and reliability, but it is a competitor product that is working hard to work out the engineering kinks. They also have great customer service representative who are willing to listen and are very helpful. You also get a capable tool with a great feature set at a reasonable price - in some cases Mouseflow was just 1/10th of the price. Ultimately with a constrained marketing budget, this tool made sense for us.
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Return on Investment

Mouseflow

  • Helped more user sign ups by helping identify problems on registration forms.
  • Understanding exactly which content is being viewed so we can understand how to rearrange landing pages for maximum effect.
  • Providing an affordable alternative to user testing so we can quickly identify issues in prototypes and get more value from actual lab testing.
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Pricing Details

Mouseflow

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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