TrustRadius
Mouseflow: The mouse you actually want in houseMouseflow is currently being used by our Digital Marketing department to monitor multiple (6) brand websites. The information collected is used to monitor how our consumers are using our websites. Each of our brands has a different demographic, so Mouseflow provides us with the insight of what works for each brand's consumer group. This information is taken into consideration when we strategize future digital marketing campaigns. Additionally, as the web master, it helps me see what user interfaces need improvement. Before Mouseflow, we had zero transparency to how users were truly interacting with our website.,Website Recordings: Mouseflow provides website recordings that have a wealth of information and are easy to navigate. I can see what a user is doing from start to finish and what issues may have arose. I can even see a variety of variables including click-rage, form interaction, and more. I especially enjoy that I can tag or download a recording for future use. Interface: The Mouseflow dashboard is set up with the user in mind. A left hand menu clearly outlines all of the features you can use. You just click a menu item once, and you can see all of the data you need. I use a number of online tools and Mouseflow is at the top of the list for ease of navigation. Setup: Adding the Mouseflow tracking code is pretty simple and straight forward. If you have a WordPress site, they have a plugin and if you need to add it by hand, the instructions are very simple. The dashboard also immediately recognizes when the code has been added.,When first adding a new website to Mouseflow, I have encountered issues with receiving data. For example, I have one website that has 2 forms which are used fairly often. However, Mouseflow failed to recognize the forms automatically when I tried to add them for data collection. 4 months later, I was finally able to successfully add the forms. The tracking pixel isn't perfect. Some interactions that occur on the website, such as form submission, isn't able to be seen by Mouseflow. This means I am unable to successfully track conversions. Alternatively other actions, such as a person filtering products, IS seen as a form submission. It would be nice if the Mouseflow WordPress plugin was able to connect/recognize other frequently used plugins. For example, it would be easier to manage forms if the plugin could recognize Contact Form 7 data.,8,MouseFlow makes a positive impact on our future marketing decisions. We recently had a change in formula for a product and added a variety of ways for people to read about the changes via our website. Mouseflow allowed us to see which method was effective in communicating our message. We were able to replicate the style on other digital platforms. Mouseflow allows us to save time we would normally spend in developing a website. For example, before building a new website I will spend a couple of weeks analyzing user data via mouseflow. I can clearly see what features are not currently working and where we are loosing people in the current process. This cuts down website revisions by about 10%,RavenTools, Google AnalyticsMouseflow - really understand how customers use your websiteCurrently Mouseflow is used by the digital product team to understand how customers are using our websites. Session recording is used to understand exactly how people are interacting with pages on site, and the heat maps help with understanding which areas of the site are viewed and where users are focusing their attention. These two Mouseflow features are great for quickly boosting understanding of problems users are having without having to immediately resort to more expensive user or lab testing.,Session recording shows exactly what users are doing on your website. When they scroll, what they click on, when they hesitate - you see the screen as they would see it. Heat maps show you where users are clicking, how far down the page they scroll, where their mouse cursors spend most of their time and also which area of the page they dedicate the most attention to. Form analytics show you how users are interacting with your forms - which fields they click into, how long they spend in each field and also which fields are causing them to drop out (is it that unneeded phone number field?). Helps bolster your standard A/B testing tool so you can understand exactly how usage is differing between two scenarios, and makes it easier to settle disputes amongst colleagues about what will work best.,Session recording isn't exactly as a user would see it (e.g. it renders the HTML a user sees in your browser, rather than as they saw it). This means you might not see browser specific display quirks. Session recording isn't perfect, especially on responsive sites or dynamic pages. Sometimes clicks register in the wrong place and what you see on screen doesn't line up exactly with what a user would have seen, and is more noticeable on mobile devices. Form analytics requires a unique ID for each form. I've worked with a couple of CMS systems where this wasn't possible to achieve, so wasn't able to take advantage of this feature in all scenarios. Tagging feature is useful, but it would be great if Mouseflow was able to capture all sessions and then only keep those sessions which match the criteria you're searching for (e.g. people encountering a specific error or visiting a particular page). This would make it easier to diagnose more complex, multi-page problems and understand how a user triggers them without using all of your monthly sessions.,8,Helped more user sign ups by helping identify problems on registration forms. Understanding exactly which content is being viewed so we can understand how to rearrange landing pages for maximum effect. Providing an affordable alternative to user testing so we can quickly identify issues in prototypes and get more value from actual lab testing.,SessionCam, ClickTale and Decibel Insight,Qubit, Visual Website Optimizer, Google Tag Manager
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Mouseflow
7 Ratings
Score 8.4 out of 101
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Mouseflow Reviews

Mouseflow
7 Ratings
Score 8.4 out of 101
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April 06, 2017

Review: "Mouseflow: The mouse you actually want in house"

Score 8 out of 10
Vetted Review
Verified User
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Mouseflow is currently being used by our Digital Marketing department to monitor multiple (6) brand websites. The information collected is used to monitor how our consumers are using our websites. Each of our brands has a different demographic, so Mouseflow provides us with the insight of what works for each brand's consumer group. This information is taken into consideration when we strategize future digital marketing campaigns. Additionally, as the web master, it helps me see what user interfaces need improvement. Before Mouseflow, we had zero transparency to how users were truly interacting with our website.
  • Website Recordings: Mouseflow provides website recordings that have a wealth of information and are easy to navigate. I can see what a user is doing from start to finish and what issues may have arose. I can even see a variety of variables including click-rage, form interaction, and more. I especially enjoy that I can tag or download a recording for future use.
  • Interface: The Mouseflow dashboard is set up with the user in mind. A left hand menu clearly outlines all of the features you can use. You just click a menu item once, and you can see all of the data you need. I use a number of online tools and Mouseflow is at the top of the list for ease of navigation.
  • Setup: Adding the Mouseflow tracking code is pretty simple and straight forward. If you have a WordPress site, they have a plugin and if you need to add it by hand, the instructions are very simple. The dashboard also immediately recognizes when the code has been added.
  • When first adding a new website to Mouseflow, I have encountered issues with receiving data. For example, I have one website that has 2 forms which are used fairly often. However, Mouseflow failed to recognize the forms automatically when I tried to add them for data collection. 4 months later, I was finally able to successfully add the forms.
  • The tracking pixel isn't perfect. Some interactions that occur on the website, such as form submission, isn't able to be seen by Mouseflow. This means I am unable to successfully track conversions. Alternatively other actions, such as a person filtering products, IS seen as a form submission.
  • It would be nice if the Mouseflow WordPress plugin was able to connect/recognize other frequently used plugins. For example, it would be easier to manage forms if the plugin could recognize Contact Form 7 data.
If you are looking to see what users are doing on your website, Mouseflow is perfect for this. You will be able to visually see their interactions via the recording feature, you can track what they are clicking via the Heatmap, you can see workflow tunnels, and so much more. Mouseflow in combination with other analytic tools ensures you never have to guess what your users are doing or experiencing.

If you are looking for solid, numerical data, Mouseflow may not be the perfect solution. You can see numbers on a surface level, but you aren't able to drill down much. For example, you can see the numerical value of how many users you have in a specific country. Want the same data on a state level? You just get the color coded information.
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May 26, 2016

Review: "Mouseflow - really understand how customers use your website"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Currently Mouseflow is used by the digital product team to understand how customers are using our websites. Session recording is used to understand exactly how people are interacting with pages on site, and the heat maps help with understanding which areas of the site are viewed and where users are focusing their attention. These two Mouseflow features are great for quickly boosting understanding of problems users are having without having to immediately resort to more expensive user or lab testing.
  • Session recording shows exactly what users are doing on your website. When they scroll, what they click on, when they hesitate - you see the screen as they would see it.
  • Heat maps show you where users are clicking, how far down the page they scroll, where their mouse cursors spend most of their time and also which area of the page they dedicate the most attention to.
  • Form analytics show you how users are interacting with your forms - which fields they click into, how long they spend in each field and also which fields are causing them to drop out (is it that unneeded phone number field?).
  • Helps bolster your standard A/B testing tool so you can understand exactly how usage is differing between two scenarios, and makes it easier to settle disputes amongst colleagues about what will work best.
  • Session recording isn't exactly as a user would see it (e.g. it renders the HTML a user sees in your browser, rather than as they saw it). This means you might not see browser specific display quirks.
  • Session recording isn't perfect, especially on responsive sites or dynamic pages. Sometimes clicks register in the wrong place and what you see on screen doesn't line up exactly with what a user would have seen, and is more noticeable on mobile devices.
  • Form analytics requires a unique ID for each form. I've worked with a couple of CMS systems where this wasn't possible to achieve, so wasn't able to take advantage of this feature in all scenarios.
  • Tagging feature is useful, but it would be great if Mouseflow was able to capture all sessions and then only keep those sessions which match the criteria you're searching for (e.g. people encountering a specific error or visiting a particular page). This would make it easier to diagnose more complex, multi-page problems and understand how a user triggers them without using all of your monthly sessions.
Mouseflow is a great when you're working in a busy product development or conversion optimisation environment, and want to understand exactly how customers are interacting with your site or app so you can respond. It's a capable tool that offers some great insight at a fraction of the cost of competitors like SessionCam or ClickTale. It has occasional problems in captures that its competitors suffer from less often, but if you're looking for a general understanding of usage then this is a great tool. It doesn't have built-in integrations with all A/B testing tools, but it does have a built-in Google Tag Manager tag so its very easy to set up without assistance. If you've got the budget to select reliability over cost, then you may choose to opt for a more mature, enterprise offering. But if your budget is limited, or you're just looking to prove the value of session recording as a concept, then Mouseflow will more than do the job.
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