What users are saying about
2 Ratings
14 Ratings
2 Ratings
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Score 9.5 out of 100
14 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

PromoRepublic

If you are an agency that manages multiple clients, this is an excellent tool for you. It creates ease by separating each client but keeping all of each clients' platforms together (i.e., FB, IG, LI, etc.). It also allows you to share your view with each client so they can view or approve posts before they go out if that is something they're interested in. However, if you are an individual, this tool has more in it than you'd need. Although it's a great tool, there isn't a need to have a lot of the features that it has if you are only one company using the tool.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
PromoRepublic
Ideation
Movable Ink
7.0
PromoRepublic
Approval workflows
Movable Ink
9.0
PromoRepublic
Content collaboration
Movable Ink
8.0
PromoRepublic

Content Publishing

Movable Ink
9.3
PromoRepublic
Content hub
Movable Ink
10.0
PromoRepublic
Content distribution
Movable Ink
9.0
PromoRepublic
Content automation
Movable Ink
9.0
PromoRepublic

Content Reporting & Analytics

Movable Ink
9.0
PromoRepublic
Audience profiling and targeting
Movable Ink
10.0
PromoRepublic
Closed-loop tracking and reporting
Movable Ink
9.0
PromoRepublic
Content performance analytics
Movable Ink
9.0
PromoRepublic
Campaign optimization dashboard
Movable Ink
8.0
PromoRepublic

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

PromoRepublic

  • The scheduler is great, and it even provides recommendations for what to post when.
  • They're constantly offering educational webinars on how to get the most out of not only their product, but SMM in general.
  • The library of editable posts is a real differentiator, though it won't help all industries equally.
Christopher Rush | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

PromoRepublic

  • No direct posting to IG. I still have to have photos sent to my phone before I can post on Instagram.
Naomi Marie Brand | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

PromoRepublic

Hootsuite is what my office primarily uses and it's good. I just prefer the way you can see all the posts in the calendar dashboard on PromoRepublic and I like that it has fresh curated content for me to peruse.
Anonymous | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

PromoRepublic

  • Extremely positive ROI as the next best alternative to PromoRepublic, in my opinion, is a full-service solution that runs an average of $500/mo.
Brian Del Terzo Credilife® | TrustRadius Reviewer

Screenshots

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Movable Ink Editions & Modules

Additional Pricing Details

PromoRepublic

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
$9

PromoRepublic Editions & Modules

Edition
Standard$491
Solo$91
Professional$991
Business$5991
EnterpriseCustom1
  1. monthly
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Movable Ink
9.0
PromoRepublic
9.9

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