TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Movable Ink

    Score7.1 out of 10
    N/AThe Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A

    Sage CRM

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Sage CRM is an SMB-oriented CRM platform offered in both SaaS and on-premise editions. Unlike the Sage SalesLogix product, the SaaS version is a true multi-tenant offering. The platform offers excellent integration with Sage ERP and accounting products. It is also a good global solution and is available in many languages and is used by over 12,000 customers worldwide, with many customers in Europe.

    $33

    per month

    Pricing
    Movable InkSage CRM
    Editions & Modules
    No answers on this topic
    Sage CRM (cloud)
    $45
    Per User per Month
    Sage CRM (on premise)
    $0
    Lifetime License per Seat
    Offerings
    Pricing Offerings
    Movable InkSage CRM
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsContact vendor for pricing information.Tiered pricing is available for multiple users.
    More Pricing Information
    Community Pulse
    Movable InkSage CRM
    Considered Both Products
    Movable Ink
    No answer on this topic
    Sage
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    8 Answers
    Features
    Movable InkSage CRM
    Content Creation
    Comparison of Content Creation features of Movable Ink and Sage CRM
    Feature
    Movable Ink
    9.2
    4 Ratings
    16% above category average
    Sage CRM
    -
    Ratings
    Ideation9.03 Ratings00 Ratings
    Approval workflows10.02 Ratings00 Ratings
    Content collaboration9.02 Ratings00 Ratings
    Content calendar10.03 Ratings00 Ratings
    Network for content licensing/production8.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Movable Ink and Sage CRM
    Feature
    Movable Ink
    9.3
    4 Ratings
    17% above category average
    Sage CRM
    -
    Ratings
    Content hub9.04 Ratings00 Ratings
    Forms / Gated content9.01 Ratings00 Ratings
    Embedded CTAs10.03 Ratings00 Ratings
    Content distribution9.04 Ratings00 Ratings
    Content promotion10.02 Ratings00 Ratings
    Content automation9.04 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Movable Ink and Sage CRM
    Feature
    Movable Ink
    9.4
    4 Ratings
    24% above category average
    Sage CRM
    -
    Ratings
    Audience profiling and targeting9.04 Ratings00 Ratings
    Closed-loop tracking and reporting10.03 Ratings00 Ratings
    Content performance analytics9.04 Ratings00 Ratings
    Campaign optimization dashboard10.04 Ratings00 Ratings
    Competitive analytics9.02 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Movable Ink and Sage CRM
    Feature
    Movable Ink
    -
    Ratings
    Sage CRM
    8.8
    17 Ratings
    12% above category average
    Customer data management / contact management00 Ratings9.017 Ratings
    Workflow management00 Ratings8.616 Ratings
    Territory management00 Ratings8.517 Ratings
    Opportunity management00 Ratings8.917 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.016 Ratings
    Contract management00 Ratings8.614 Ratings
    Quote & order management00 Ratings9.016 Ratings
    Interaction tracking00 Ratings9.216 Ratings
    Channel / partner relationship management00 Ratings8.716 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Movable Ink and Sage CRM
    Feature
    Movable Ink
    -
    Ratings
    Sage CRM
    8.1
    16 Ratings
    5% above category average
    Case management00 Ratings8.016 Ratings
    Call center management00 Ratings8.215 Ratings
    Help desk management00 Ratings8.214 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Movable Ink and Sage CRM
    Feature
    Movable Ink
    -
    Ratings
    Sage CRM
    8.7
    16 Ratings
    12% above category average
    Lead management00 Ratings8.816 Ratings
    Email marketing00 Ratings8.715 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Movable Ink and Sage CRM
    Feature
    Movable Ink
    -
    Ratings
    Sage CRM
    9.0
    17 Ratings
    16% above category average
    Task management00 Ratings9.016 Ratings
    Billing and invoicing management00 Ratings9.015 Ratings
    Reporting00 Ratings9.113 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Movable Ink and Sage CRM
    Feature
    Movable Ink
    -
    Ratings
    Sage CRM
    8.6
    17 Ratings
    12% above category average
    Forecasting00 Ratings8.716 Ratings
    Pipeline visualization00 Ratings8.416 Ratings
    Customizable reports00 Ratings8.717 Ratings
    Customization
    Comparison of Customization features of Movable Ink and Sage CRM
    Feature
    Movable Ink
    -
    Ratings
    Sage CRM
    8.6
    17 Ratings
    12% above category average
    Custom fields00 Ratings8.517 Ratings
    Custom objects00 Ratings8.516 Ratings
    Scripting environment00 Ratings9.016 Ratings
    API for custom integration00 Ratings8.314 Ratings
    Security
    Comparison of Security features of Movable Ink and Sage CRM
    Feature
    Movable Ink
    -
    Ratings
    Sage CRM
    8.7
    17 Ratings
    4% above category average
    Single sign-on capability00 Ratings8.717 Ratings
    Role-based user permissions00 Ratings8.813 Ratings
    Social CRM
    Comparison of Social CRM features of Movable Ink and Sage CRM
    Feature
    Movable Ink
    -
    Ratings
    Sage CRM
    9.4
    13 Ratings
    22% above category average
    Social data00 Ratings9.513 Ratings
    Social engagement00 Ratings9.313 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Movable Ink and Sage CRM
    Feature
    Movable Ink
    -
    Ratings
    Sage CRM
    9.0
    14 Ratings
    18% above category average
    Marketing automation00 Ratings9.114 Ratings
    Compensation management00 Ratings8.912 Ratings
    Platform
    Comparison of Platform features of Movable Ink and Sage CRM
    Feature
    Movable Ink
    -
    Ratings
    Sage CRM
    7.8
    16 Ratings
    2% above category average
    Mobile access00 Ratings7.816 Ratings
    Best Alternatives
    Movable InkSage CRM
    Small Businesses
    Contently
    Score9.9 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Movable InkSage CRM
    Likelihood to Recommend
    10.0
    (4 ratings)
    8.9
    (28 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.1
    (11 ratings)
    Usability
    -
    (0 ratings)
    8.9
    (11 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    7.9
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Movable InkSage CRM
    Likelihood to Recommend
    Movable Ink
    Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
    Incentivized
    Read full review
    Sage
    as it is a very flexible software that can be adapted to any business model, other functions human resource management, manufacturing and supply chain planning, all these functions are housed in a highly technological interface. I liked this system because it made automating accounts payable so much easier.the control of the basic accounting of any type of company
    Read full review
    Pros
    Movable Ink
    • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
    • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
    • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
    • User Friendly--Easy to build within apps for those who aren't graphic designers.
    Incentivized
    Read full review
    Sage
    • When in client profile, it is very intuitive, allowing you to easily transcribe notes in the clients profile.
    • Sage allows 3rd party plugins, so if you utilize a particular phone services or would like to import something as simple as google drive, its compatible.
    Incentivized
    Read full review
    Cons
    Movable Ink
    • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
    • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
    Incentivized
    Read full review
    Sage
    • Reliance on Apache Tomcat causes a lot of headaches. There are common issues trying to start up the server, resulting from Apache Tomcat misconfigurations, or Java. Some forum posts on Sage City address common issues, but digging into server logs seems to be an often occurrence.
    • Support is somewhat lacking, less user install base means error messages are sometimes hard to find quick answers for. Most of the knowledge found on the internet is in the Sage City forum.
    • Integration with Microsoft 365 causes you to have to turn off some security features. This will result in your 365 tenants running lower security standards than recommended, it may put you at risk for targeted attacks.
    Incentivized
    Read full review
    Likelihood to Renew
    Movable Ink
    No answers on this topic
    Sage
    There are really no other words to say, it is a very easy to use application that is more straightforward and has provided better results with the bulk of features that appeal to a very broad amount of users. There may be other CRM platforms out there that are more prevalent, but I have found them to be much more clunky and less intuitive than Sage CRM.
    Incentivized
    Read full review
    Usability
    Movable Ink
    No answers on this topic
    Sage
    Excellent integration with the most important social networks (LinkedIn, Facebook and Twitter) to get leads. The mobile app is quite useful for speeding up the tasks at hand and not relying on the computer or being in the office to get them done.
    Incentivized
    Read full review
    Performance
    Movable Ink
    No answers on this topic
    Sage
    Sage works very quickly based on the network you are using it on. It is internet based so if your network is slow, it will perform slowly. Reports seem to run reasonably fast, if there is too much information it is trying to populate that could slow it down a little. When Sage CRM is integrated with a Sage ERP product it doesn't tend to slow down either system at all
    Read full review
    Support Rating
    Movable Ink
    No answers on this topic
    Sage
    Support team is really slow and they need to work on this really. Sometimes it takes days to resolve a simple query and there is no way to get it expedited. Rest the product is is amazing but the team should look into the costumer support and get it working
    Incentivized
    Read full review
    In-Person Training
    Movable Ink
    No answers on this topic
    Sage
    Most training would come after a upgrade. Otherwise we would self teach new employees. Training was with a Sage Software partner SWK technologies.
    Incentivized
    Read full review
    Implementation Rating
    Movable Ink
    No answers on this topic
    Sage
    The implementation and upgrades were rather quick and straight forward. Attempting to link Sage CRM with Sage 100 ERP however was a nightmare and will be avoided by us in the future due to numerous issues.
    Incentivized
    Read full review
    Alternatives Considered
    Movable Ink
    Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
    Incentivized
    Read full review
    Sage
    Whilst SAGE CRM was selected around 10 years ago and we became a partner, the main contenders would have been at the time Sales Logix and MS CRM 4.0. However, we had extensive experience of the mid-market CRM's and decided on SAGE CRM since it had a clean, easy to understand interface and importantly offered both workflow automation and Self Service capability, all of which across both the Case and Sales and Marketing functionality was seamless and saved time. As it was pure browser based, access was from anywhere we wanted. In my view, SAGE CRM still stacks up well against all the other mid-market CRM systems and offers good value for money, but more importantly, it is an easy to operate and customisable solution which user like. Again, we can teach administration users very quickly to support and customise themselves since the admin. function are clear as well.
    Read full review
    Return on Investment
    Movable Ink
    • Email performance has greatly increased overall
    • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
    Incentivized
    Read full review
    Sage
    • It is very affordable in pricing, compared to competitors
    • Lead management and convertion into prospects is also a very easy process
    • Lead capture from web pages should be available, and better ways to capture leads from tradeshows by uploading directly from scanned business cards
    Incentivized
    Read full review
    ScreenShots

    Movable Ink Screenshots

    Screenshot of Movable Ink