What users are saying about
2 Ratings
25 Ratings
2 Ratings
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Score 9.5 out of 100
25 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

Vyond

I work for a small company, so everyone tends to be involved in a lot of projects. This can make it difficult to book time with the leadership team to record them for company announcements or other similar needs. Vyond is the perfect solution for a video that doesn't depend on other people's schedules. For added fun, I can make the characters look like our leadership team and even borrow their voices from meetings, conference calls, or other announcements. This lets me create the illusion that our leaders are directly sharing information with new hires or individual team members without actually requiring them to take time out of their day
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
Vyond
Ideation
Movable Ink
7.0
Vyond
Approval workflows
Movable Ink
9.0
Vyond
Content collaboration
Movable Ink
8.0
Vyond

Content Publishing

Movable Ink
9.3
Vyond
Content hub
Movable Ink
10.0
Vyond
Content distribution
Movable Ink
9.0
Vyond
Content automation
Movable Ink
9.0
Vyond

Content Reporting & Analytics

Movable Ink
9.0
Vyond
Audience profiling and targeting
Movable Ink
10.0
Vyond
Closed-loop tracking and reporting
Movable Ink
9.0
Vyond
Content performance analytics
Movable Ink
9.0
Vyond
Campaign optimization dashboard
Movable Ink
8.0
Vyond

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

Vyond

  • Easy to use features that help you create the story behind your video.
  • There are collaboration tools (if you have the right plan) that help you work on a video as a team.
  • I like the different styles of video that you can choose from.
Anonymous | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Vyond

  • Possibly make the interface a bit more detailed in order to show the triggers on assets at all times.
  • Allow more functions to be available when your right click.
  • The ability to easily transfer from video to video that have previously been produced.
John Hinchliffe | TrustRadius Reviewer

Likelihood to Renew

Movable Ink

No score
No answers yet
No answers on this topic

Vyond

Vyond 10.0
Based on 1 answer
I was recently at a conference where I learned that many of my peers also use Vyond, solidifying my opinion that it is the right tool for out needs. Further more, one of our content vendors also uses it, ensuring that I will continue to use it as I believe this will facilitate our collaborations in the future
Anonymous | TrustRadius Reviewer

Usability

Movable Ink

No score
No answers yet
No answers on this topic

Vyond

Vyond 9.3
Based on 2 answers
This program is great when you have no video experience! There's only a little of a learning curve to the program. In general, the user interface is great and easier than using a program like Adobe premier. It's a great resource to use as a marketer.
Rachael Ossovicki | TrustRadius Reviewer

Performance

Movable Ink

No score
No answers yet
No answers on this topic

Vyond

Vyond 8.6
Based on 2 answers
Vyond is just an animated video creation tool. You have to use your video content and track its performance through other means. Because it is an online tool it doesn't hog your resources or slow down any other tools that I use. It is a stand-alone product and it doesn't need to integrate with any of our other tools. It does what it does and that is all we need.
Shane Adair | TrustRadius Reviewer

Support Rating

Movable Ink

No score
No answers yet
No answers on this topic

Vyond

Vyond 9.0
Based on 3 answers
I haven’t had any issues that required me to contact their support team. However, I believe support in any product starts before you have to call for help. Vyond provides an option for priority queue when you have their professional option. This is great for folks who need things done faster, especially when businesses can’t afford any downtime. Their Live chat feature is also reassuring, because I don’t always want to spend time on the phone or on hold if their call volume is high and I need to solve an issue.
German Disla | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

Vyond

I can't say exactly which one I would recommend more, but the pros of BranchTrack are that they offer the ability to upload voicefiles which will automatically attach to each scene, saving A LOT of time. They're program is also very easy to move scenes around in and having the ability to reroute someone back to an earlier scene is nice. It also provides the user interaction vs. just watching a video. However, GoAnimate on the other hand allows you to customize background and scene layouts a little more than BranchTrack does. It's also better if you don't want the user interaction
Anonymous | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

Vyond

  • Thanks to GoAnimate we can now present products and services in a more modern and engaging way. These videos are more viewed than other content. The learners love these videos which maintain a friendly atmosphere.
  • We believe that GoAnimate is the most affordable solution for creating animated videos. We definitively save money in comparison to hiring a production company for creating such videos.
Sandrine BOARQUEIRO-VERDUN | TrustRadius Reviewer

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Vyond

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Movable Ink
9.0
Vyond
9.2

Likelihood to Renew

Movable Ink
Vyond
10.0

Usability

Movable Ink
Vyond
9.3

Performance

Movable Ink
Vyond
8.6

Support Rating

Movable Ink
Vyond
9.0

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