What users are saying about
20 Ratings
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Score 5.1 out of 100
5 Ratings
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Score 9.8 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

Pro Rank Tracker

Pro Rank Tracker has been extremely help to myself and my team. We have saved a lot of time doing manual ranks on a monthly basis by using this tool. If you want to easily track your search engine optimization efforts without having to manually track rank changes for specific keywords that you are focusing on then Pro Rank Tracker is the software for you.
Laure Helemski | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
Pro Rank Tracker
10.0
Keyword analysis
Moz Link Explorer
7.0
Pro Rank Tracker
Backlink management
Moz Link Explorer
9.4
Pro Rank Tracker
SERP ranking tracking
Moz Link Explorer
5.9
Pro Rank Tracker
10.0
Page grader
Moz Link Explorer
6.0
Pro Rank Tracker
Competitive analysis
Moz Link Explorer
7.6
Pro Rank Tracker
Site audit / diagnostics
Moz Link Explorer
9.0
Pro Rank Tracker
Site recommendations
Moz Link Explorer
5.1
Pro Rank Tracker
Task management
Moz Link Explorer
5.2
Pro Rank Tracker

SEO Channels

Moz Link Explorer
7.2
Pro Rank Tracker
Local SEO
Moz Link Explorer
4.9
Pro Rank Tracker
Social SEO
Moz Link Explorer
8.9
Pro Rank Tracker
Mobile SEO
Moz Link Explorer
4.9
Pro Rank Tracker
Global SEO
Moz Link Explorer
10.0
Pro Rank Tracker

SEO Platform & Account Management

Moz Link Explorer
8.2
Pro Rank Tracker
10.0
Multi-domain support
Moz Link Explorer
9.4
Pro Rank Tracker
10.0
Integration with web analytics tools
Moz Link Explorer
7.0
Pro Rank Tracker

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

Pro Rank Tracker

  • Accurate tracking
  • Great reports based on what you are looking for (day vs day, week vs week, month vs month)
  • Great resources to help use the tool
Laure Helemski | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

Pro Rank Tracker

  • I can't think of anything
  • I am pleased with everything Pro Rank Tracker related
Laure Helemski | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

Pro Rank Tracker

Pro Rank Tracker 10.0
Based on 1 answer
Because it is affordable and helps us with our monthly marketing initiatives
Laure Helemski | TrustRadius Reviewer

Usability

Moz Link Explorer

No score
No answers yet
No answers on this topic

Pro Rank Tracker

Pro Rank Tracker 9.0
Based on 1 answer
Because it is easy to use and is a powerful too that is extremely helpful in our agency.
Laure Helemski | TrustRadius Reviewer

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

Pro Rank Tracker

Pro Rank Tracker 10.0
Based on 2 answers
Because support is immediate and the resource available to help you with a problem are amazing.
Laure Helemski | TrustRadius Reviewer

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

Pro Rank Tracker

We have never used any other tools other than Pro Rank Tracker so I am unable to stack it up against competition.
Laure Helemski | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

Pro Rank Tracker

  • It has saved us a lot of time and money
Laure Helemski | TrustRadius Reviewer

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pro Rank Tracker

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.5
Pro Rank Tracker
10.0

Likelihood to Renew

Moz Link Explorer
10.0
Pro Rank Tracker
10.0

Usability

Moz Link Explorer
Pro Rank Tracker
9.0

Support Rating

Moz Link Explorer
7.5
Pro Rank Tracker
10.0

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