Moz Link Explorer vs. ProRankTracker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Link Explorer
Score 7.7 out of 10
N/A
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.
$99
per month
ProRankTracker
Score 9.9 out of 10
N/A
Pro Rank Tracker is a search engine optimization software solution offered by Pro Rank Tracker.
$13.50
per month
Pricing
Moz Link ExplorerProRankTracker
Editions & Modules
Moz Pro
$99
per month
Moz Link Explorer
Free
Free
$0
100 terms for 30 days with all premium features enabled, Then 20 terms basic tracking. No credit-card/PayPal required
Starter
$13.5 - $69
per month 100-750 tracked terms
Pro
$89 - $149
per month 1000-2500 tracked terms
Agency
$180 - $740
per month 3000-20,000 tracked terms
Offerings
Pricing Offerings
Moz Link ExplorerProRankTracker
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Moz Link ExplorerProRankTracker
SEO
Comparison of SEO features of Product A and Product B
Moz Link Explorer
8.1
8 Ratings
4% above category average
ProRankTracker
10.0
1 Ratings
25% above category average
Keyword analysis8.35 Ratings00 Ratings
Backlink management9.07 Ratings00 Ratings
SERP ranking tracking8.36 Ratings10.01 Ratings
Page grader7.55 Ratings00 Ratings
Competitive analysis9.08 Ratings00 Ratings
Site audit / diagnostics8.56 Ratings00 Ratings
Site recommendations8.05 Ratings00 Ratings
Task management5.96 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Link Explorer
7.4
7 Ratings
3% below category average
ProRankTracker
-
Ratings
Local SEO8.36 Ratings00 Ratings
Social SEO7.55 Ratings00 Ratings
Mobile SEO7.55 Ratings00 Ratings
Global SEO6.54 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Link Explorer
7.2
5 Ratings
16% below category average
ProRankTracker
10.0
1 Ratings
17% above category average
Multi-domain support5.45 Ratings10.01 Ratings
Integration with web analytics tools9.04 Ratings00 Ratings
Best Alternatives
Moz Link ExplorerProRankTracker
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Moz Link ExplorerProRankTracker
Likelihood to Recommend
8.0
(9 ratings)
10.0
(1 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
7.6
(2 ratings)
10.0
(1 ratings)
User Testimonials
Moz Link ExplorerProRankTracker
Likelihood to Recommend
iContact
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
Read full review
Pro Rank Tracker
Pro Rank Tracker has been extremely help to myself and my team. We have saved a lot of time doing manual ranks on a monthly basis by using this tool. If you want to easily track your search engine optimization efforts without having to manually track rank changes for specific keywords that you are focusing on then Pro Rank Tracker is the software for you.
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Pros
iContact
  • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
  • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
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Pro Rank Tracker
  • Accurate tracking
  • Great reports based on what you are looking for (day vs day, week vs week, month vs month)
  • Great resources to help use the tool
Read full review
Cons
iContact
  • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
  • I’ve found that competitor tools give larger lists of inbound links.
  • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
Read full review
Pro Rank Tracker
  • I can't think of anything
  • I am pleased with everything Pro Rank Tracker related
Read full review
Likelihood to Renew
iContact
No renewal is necessary with the free version!
Read full review
Pro Rank Tracker
Because it is affordable and helps us with our monthly marketing initiatives
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Usability
iContact
No answers on this topic
Pro Rank Tracker
Because it is easy to use and is a powerful too that is extremely helpful in our agency.
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Support Rating
iContact
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
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Pro Rank Tracker
Because support is immediate and the resource available to help you with a problem are amazing.
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Alternatives Considered
iContact
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
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Pro Rank Tracker
We have never used any other tools other than Pro Rank Tracker so I am unable to stack it up against competition.
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Return on Investment
iContact
  • This has allowed me to bring more traffic to our website.
  • This has increased our clients.
  • This has increased our Domain Authority over 10.
Read full review
Pro Rank Tracker
  • It has saved us a lot of time and money
Read full review
ScreenShots

ProRankTracker Screenshots

Screenshot of ProRankTracker's URL ViewScreenshot of ProRankTracker's DashboardScreenshot of ProRankTracker's Progress ChartsScreenshot of ProRankTracker's Reports Center