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mParticle vs. Teradata Autonomous Knowledge Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    mParticle

    Score8.7 out of 10
    N/AThe mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.N/A

    Teradata Autonomous Knowledge Platform

    Score8 out of 10
    N/ATeradata Vantage is presented as a modern analytics cloud platform that unifies everything—data lakes, data warehouses, analytics, and new data sources and types. Supports hybrid multi-cloud environments and priced for flexibility, Vantage delivers unlimited intelligence to build the future of business. Users can deploy Vantage on public clouds (such as AWS, Azure, and GCP), hybrid multi-cloud environments, on-premises with Teradata IntelliFlex, or on commodity hardware with VMware.

    $4,800

    per month

    Pricing
    mParticleTeradata Autonomous Knowledge Platform
    Editions & Modules
    No answers on this topic
    Teradata VantageCloud Lake
    from $4800
    per month
    Teradata VantageCloud Enterprise
    from $9000
    per month
    Offerings
    Pricing Offerings
    mParticleTeradata Autonomous Knowledge Platform
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    mParticleTeradata Autonomous Knowledge Platform
    Considered Both Products
    mParticle by Rokt
    No answer on this topic
    Teradata
    No answer on this topic
    Key User Insights
    Would buy again
    70%
    Would buy again
    7 Answers
    94%
    Would buy again
    47 Answers
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    100%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    80%
    Happy with the feature set
    8 Answers
    98%
    Happy with the feature set
    49 Answers
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    4 Answers
    100%
    Lived up to sales and marketing promises
    28 Answers
    Implementation went as expected
    71%
    Implementation went as expected
    5 Answers
    97%
    Implementation went as expected
    37 Answers
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    mParticleTeradata Autonomous Knowledge Platform
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    User Ratings
    mParticleTeradata Autonomous Knowledge Platform
    Likelihood to Recommend
    6.8
    (10 ratings)
    9.4
    (62 ratings)
    Likelihood to Renew
    5.5
    (1 ratings)
    8.2
    (6 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (30 ratings)
    Support Rating
    8.0
    (10 ratings)
    7.3
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.4
    (1 ratings)
    User Testimonials
    mParticleTeradata Autonomous Knowledge Platform
    Likelihood to Recommend
    mParticle by Rokt
    If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.
    Incentivized
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    Teradata
    Teradata Vantage is well suited for large scale ETL pipelines like the ones we developed for anti money laundering risk matrices. It handles heavy joins, aggregations, and transformations on transactional data efficiently. We generate alert variables, adjust for inflation, and monitor establishments monthly with it, all integrated with Python and Control-M for a centralised automation across the company. For less appropriate, I would say that heavy resource demands might slow down experimentation for iterative work.
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    Pros
    mParticle by Rokt
    • Collect customer data from multiple sources.
    • Integrated with wide breadth of vendors and verticals.
    • Helps track unregistered user data into registered user data.
    Incentivized
    Read full review
    Teradata
    • ETL (Extract - Transfor - Load)
    • NOS to send data from Teradata Vantage to S3 and from S3 to Teradata Vantage
    • Teradata GeoSpacial feature
    • Bulk reading and writing in huge tables
    • MPP capacity already mature
    • Temporal Capacity more mature that other solutions
    • TASM
    Incentivized
    Read full review
    Cons
    mParticle by Rokt
    • Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
    • Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
    • Audiences...definitely not as robust as Amplitude
    Incentivized
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    Teradata
    • Teradata is an excellent option but only for a massive amount of data warehousing or analysis. If your data is not that big then it could be a misfit for your company and cost you a lot. The cost associated is quite extensive as compared to some other alternative RDBMS systems available in the market.
    • Migration of data from Teradata to some other RDBMS systems is quite painful as the transition is not that smooth and you need to follow many steps and even if one of them fails. You need to start from the beginning almost.
    • Last but not least the UI is pretty outdated and needs a revamp. Though it is simple, it needs to be presented in a much better way and more advanced options need to bee presented on the front page itself.
    Incentivized
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    Likelihood to Renew
    mParticle by Rokt
    It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
    Incentivized
    Read full review
    Teradata
    Teradata is a mature RDBMS system that expands its functionality towards the current cloud capabilities like object storage and flexible compute scale.
    Incentivized
    Read full review
    Usability
    mParticle by Rokt
    No answers on this topic
    Teradata
    Teradata Vantage allows us to create a scalable infrastructure to support our strategic initiatives. The dedicated compute power ensures reliable performance with isolated workloads and dedicated resources, optimizing workflows for faster, more efficient data transfers. The compute clusters support ETL processes and OSF’s developers and data science team with the flexibility to create self-service analytics, to spin up/down at any time, driving better performance and minimizing costs.
    Read full review
    Support Rating
    mParticle by Rokt
    Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.
    Incentivized
    Read full review
    Teradata
    We have meetings at the beginning with the technical team to explain our requirements to them and they were really putting in a lot of effort to come up with a solution which will address all our needs. They implemented the software and also trained a few of our resources on the same too. We can get in touch with them now as well whenever we run into a roadblock but it's very less now.
    Incentivized
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    Alternatives Considered
    mParticle by Rokt
    mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
    Incentivized
    Read full review
    Teradata
    Teradata is way ahead of its competitor because of its unique features of ensuring data privacy and data never gets corrupted even in worst case scenario. In most cases, the data corruption is a major issue if left unused and it leads to important data being wiped off which in ideal case should be stored for 3 years
    Incentivized
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    Return on Investment
    mParticle by Rokt
    • Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
    • Positive: Able to connect to 3rd party tools with small effort (Appsflyer).
    Incentivized
    Read full review
    Teradata
    • Moving to Teradata in the Cloud-enabled a level of agility that previously didn't exist in the organization. It also enabled a level of analytic competency that was not achievable using other options on the aggressive timeline that was required. We didn't want to settle for reinventing a wheel when we had a super tuned performance capable beast readily available in Teradata. Teradata lets us focus on our business rather than spending money and effort trying to design software or database foundations features on an open source or lower performance platform.
    Incentivized
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    ScreenShots

    Teradata Autonomous Knowledge Platform Screenshots

    Screenshot of Teradata VantageCloud Lake Console Financial GovernanceScreenshot of Teradata VantageCloud Lake Console Landing Page