Mutiny vs. TargetBay

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mutiny
Score 10.0 out of 10
N/A
Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers. Mutiny gives marketers data and analytics, as well as AI-powered recommendations and content writing. Mutiny states they are backed by Sequoia Capital, YCombinator and CMOs from tech companies including AngelList, Carta, Gong, Hopin, Salesforce and Snowflake.N/A
TargetBay
Score 8.2 out of 10
Small Businesses (1-50 employees)
TargetBay is an ecommerce personalization tool that offers four key capabilities: Reviews & QA Automate review collection process by sending emails after every purchase and delivery. Moderate reviews to stop spammers and showcase only genuine user generated content Google rich snippets to improve product and website credibility In-line HTML lets you index your reviews and get visibility in all search engines Email…N/A
Pricing
MutinyTargetBay
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MutinyTargetBay
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
MutinyTargetBay
Small Businesses
Kameleoon
Kameleoon
Score 9.4 out of 10
Kameleoon
Kameleoon
Score 9.4 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.6 out of 10
Dynamic Yield
Dynamic Yield
Score 9.6 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.6 out of 10
Dynamic Yield
Dynamic Yield
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MutinyTargetBay
Likelihood to Recommend
10.0
(1 ratings)
8.2
(2 ratings)
Usability
-
(0 ratings)
5.0
(1 ratings)
Support Rating
-
(0 ratings)
6.0
(2 ratings)
User Testimonials
MutinyTargetBay
Likelihood to Recommend
Mutiny
B2B website optimization is where Mutiny shines. However, you would need a certain level of traffic to justify the investment. Mutiny currently does not support outside the web like in-app and it's also not made for B2C. There are other experimentation tools out there that are a better fit for those areas.
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TargetBay
If you want to use email to market to your customer base and you don't want to handle the weekly chore of creating and sending the emails, then TargetBay and in particular, Danielle is the way to go. If you are not interested in email marketing or you can take care of that in-house, then there may be better choices to handle your reviews. It is rare today to find a company as responsive and easy to work with as TargetBay.
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Pros
Mutiny
  • B2B Personalization. Many out-of-the-box audience segmentation options as well as integration options with tools like 6sense, Clearbit, Salesforce, Marketo, HubSpot, and Segment.
  • No need for engineering resources. Their simple, yet powerful visual experience editor as well as out-of-the-box functionalities like banners, side pops, survey modals and exit-intent modals let you create experiences without engineering.
  • Segment analyzer. They automatically suggest to you which segments have a high potential for improvement and recommend you a playbook from another Mutiny client to execute on successful use cases.
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TargetBay
  • TargetBay has amazing chat support.
  • TargetBay has a great onboarding process.
  • TargetBay is very affordable compared to other programs that offer similar solutions.
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Cons
Mutiny
  • The reporting functionalities are limited and it's hard to do a deep dive.
  • Occasional bugs but nothing too major. Their support team is great to help resolve issues quickly.
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TargetBay
  • There is always room for improvement, however, I find Target Bay to be cost effective.
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Usability
Mutiny
No answers on this topic
TargetBay
TargetBay, while it is a great tool and more than pays for itself, is not the most user-friendly and/or easy to use. Even our very tech-savvy employees have struggled through figuring out some of the work flows. While TargetBay's technical support team on chat is amazing, they are not always available and documentation on "how-to" user and or do XYZ on their platform needs improvement.
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Support Rating
Mutiny
No answers on this topic
TargetBay
If I could rate their chat support separately than their phone support, I would rate their chat support at an 8 or 9. Their chat support team, when online, can usually answer most any questions quickly and clearly. If they can't find the answer right away, they always follow up with an email providing you the help/assistance you need. However, their phone support is another story. I would rate the phone support a 4. Most of the times, while not all of the time, that we've had to talk with someone on the phone, we typically are left with more questions and/or not the answer we were looking for. I think this may be partially due to the language barrier, but either way it has pushed us to want to only use that chat option for support which, unfortunately, is more time-consuming.
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Alternatives Considered
Mutiny
Mutiny makes it much simpler to execute personalization activities and A/B tests compared to big names out there like Optimizely and Adobe Target. The Mutiny team specifically tackled that hurdle that many marketers face when using these kinds of tools. They honed in on executing the "without the need for engineering" pieces. Note that Optimizely and Target both have WYSIWIG functionalities as well, it's just that Mutiny makes it easier to make changes, even with some AI-suggested copy recommendations. That being said, Optimizely and Adobe Target have more advanced features for A/B testing and AI/ML decision-making.
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TargetBay
We have used other customer review services in the past. I did not have the level of involvement with them like I do with Danielle and TargetBay. Email marketing is a major plus. And the PPC ads have been cost-effective. I am pleased with TargetBay and the results we have been getting since working with them.
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Return on Investment
Mutiny
  • Leads for our biggest target segment has more than doubled on the homepage.
  • We were able to add 100+ leads per month through their out of box banner feature.
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TargetBay
  • We have seen a positive ROI with TargetBay. Once we get through Covid-19, it will be even better.
  • I know we are communicating with our customers on a regular basis, keeping Sign Art Etc in their minds as in-person events start happening again.
  • Emails we send are professional and creative. Much better than I would do.
  • PPC with TargetBay is better than what we see with Google Ads.
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ScreenShots