MutualMind (discontinued) vs. Pocus

We do power hours where we focus time to call our accounts. Pocus makes it easy to queue up relevant contacts so we can be more impactful with our time

Incentivized

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• Finding the most active users
• Managing upcoming renewals
• Insights into how often people use our software, and what they do on a daily basis

Incentivized

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

• I would love to see what was the last sequence used in the particular prospect directly from Pocus
• Pocus to give you dashboard with more insights to understand what is working
• Ppocus to let you send message directly from the tool

Incentivized

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

It’s always pretty easy to use, no issues

Incentivized

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

MutualMind has always been quick to address any issues or questions we have.

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

As mentioned before, Radian6 and Sysomos Heartbeat.

Incentivized

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.

• helps create more pipeline
• helps with AE productivity
• allows for easier manual camapaign to be launched

Incentivized