What users are saying about
1 Rating
37 Ratings
1 Rating
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 10 out of 100
37 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5.8 out of 100

Attribute Ratings

  • N.Rich is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

N.Rich

100%
1 Rating
4.3

Outbrain

43%
17 Ratings

Usability

N.Rich

N/A
0 Ratings
7.8

Outbrain

78%
5 Ratings

Support Rating

N.Rich

N/A
0 Ratings
7.5

Outbrain

75%
7 Ratings

Likelihood to Recommend

N.Rich

Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.
Read full review

Outbrain

If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
Read full review

Pros

N.Rich

  • Integration with Salesforce.com
  • Easy ad setup
  • Intuitive dashboards
  • Ease of target/segment uploads
  • Intent Dashboard is extremely valuable
Read full review

Outbrain

  • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
  • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
  • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
Read full review

Cons

N.Rich

  • Would like more flexibility in amount of characters for digital/cross-channel ad copy
  • Would like a longer log-in time. I feel I get signed out too quickly.
  • System can sometimes be glitchy and dashboards fail to populate
Read full review

Outbrain

  • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
  • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
Read full review

Pricing Details

N.Rich

Starting Price

Editions & Modules

N.Rich editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Outbrain

    Starting Price

    Editions & Modules

    Outbrain editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Usability

      N.Rich

      No answers on this topic

      Outbrain

      The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
      Read full review

      Support Rating

      N.Rich

      No answers on this topic

      Outbrain

      We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
      Read full review

      Alternatives Considered

      N.Rich

      NRich is clearly superior in terms of efficiency and overall customer reach.
      Read full review

      Outbrain

      Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
      Read full review

      Return on Investment

      N.Rich

      • Huge ROI for campaigns with products attached
      • Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
      • Allows us to standardize our ABM marketing efforts across multiple campaigns.
      Read full review

      Outbrain

      • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
      Read full review

      Add comparison