What users are saying about
1 Ratings
Top Rated
18 Ratings
1 Ratings
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Score 8 out of 100
Top Rated
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.6 out of 100

Likelihood to Recommend

Nativo

It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
Kevin Yip | TrustRadius Reviewer

StackAdapt

For B2C applications, if you have a product that dovetails with someone's lifestyle, using StackAdapt will put you in your prospective client's lap. For B2B applications, you will need intimate knowledge of what your prospects do when they are reading or searching for pleasure in order to hit them at the right time. Your ad and content will need to address their pain points so well that they mentally shift gears from escape from work back to work to click and follow your breadcrumbs.
Mark Whitlock | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Nativo
StackAdapt
8.4
Data Transfer
Nativo
StackAdapt
8.4
DSP integration
Nativo
StackAdapt
8.3

Ad Campaigns

Nativo
StackAdapt
8.6
Ad campaign creation
Nativo
StackAdapt
9.5
Ad deployment
Nativo
StackAdapt
9.3
Display advertising
Nativo
StackAdapt
7.8
Ad display and retargeting segmentation
Nativo
StackAdapt
8.3
Sequence targeting
Nativo
StackAdapt
7.9

Ad Reporting & Analytics

Nativo
StackAdapt
8.5
Ad dashboards
Nativo
StackAdapt
8.8
Ad performance reports
Nativo
StackAdapt
8.8
Ad conversion tracking
Nativo
StackAdapt
8.6
Ad attribution reporting
Nativo
StackAdapt
9.3
Cross-channel ad management
Nativo
StackAdapt
8.4
Ad forecasting and optimization
Nativo
StackAdapt
7.2

Pros

Nativo

  • Easy to set up
  • Good reporting
  • Good support
  • Provide network advertisers for unsold inventory
Kevin Yip | TrustRadius Reviewer

StackAdapt

  • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
  • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
  • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
Anonymous | TrustRadius Reviewer

Cons

Nativo

  • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
  • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
Kevin Yip | TrustRadius Reviewer

StackAdapt

  • Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
  • Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
  • The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.
Eric Figura | TrustRadius Reviewer

Likelihood to Renew

Nativo

No score
No answers yet
No answers on this topic

StackAdapt

StackAdapt 10.0
Based on 1 answer
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Eric Figura | TrustRadius Reviewer

Alternatives Considered

Nativo

No answers on this topic

StackAdapt

In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
Cameron Solu | TrustRadius Reviewer

Return on Investment

Nativo

  • Overall the results are positive.
  • We are able to monetize the unsold inventory through its network.
Kevin Yip | TrustRadius Reviewer

StackAdapt

  • Excellent traffic from our ads. Traffic exceeded our forecast.
  • Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
  • The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
Mark Whitlock | TrustRadius Reviewer

Pricing Details

Nativo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

StackAdapt

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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