What users are saying about
1 Rating
28 Ratings
1 Rating
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Score 8 out of 100
28 Ratings
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Score 6.5 out of 100

Attribute Ratings

  • Nativo is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.0

Nativo

80%
1 Rating
6.5

Taboola

65%
9 Ratings

Usability

Nativo

N/A
0 Ratings
5.0

Taboola

50%
2 Ratings

Support Rating

Nativo

N/A
0 Ratings
2.9

Taboola

29%
7 Ratings

Likelihood to Recommend

Nativo, Inc.

It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
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Taboola

If you want to have your company advertised on news websites across the United States then Taboola is perfect. If you're looking for clicks and impressions but not so much interested in traffic that is highly engaged and converting often then I'd suggest Taboola as an option to run traffic, too. This is the perfect platform for grey-hat offers and similar ideas. I wouldn't suggest it for running ads on your website due to some strict conditions and the fact that it might not necessarily play nice with traffic coming from Facebook.
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Pros

Nativo, Inc.

  • Easy to set up
  • Good reporting
  • Good support
  • Provide network advertisers for unsold inventory
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Taboola

  • A good value on clicks -- they have visitors for all CPCs!
  • Worldwide reach and relatability -- so many providers use Taboola. It's very easy to reach your audience wherever.
  • High quality -- their policies ensure that only enjoyable, modest content is provided.
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Cons

Nativo, Inc.

  • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
  • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
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Taboola

  • I would like to see an easier way to exclude irrelevant sites that our ads received impressions or clicks on.
  • Being able to bid on specific sites only.
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Pricing Details

Nativo

Starting Price

Editions & Modules

Nativo editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Taboola

    Starting Price

    $10 Starting Price Per Day

    Editions & Modules

    Taboola editions and modules pricing
    EditionModules
    Campaigns$10.001

    Footnotes

    1. Starting Price Per Day

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Usability

    Nativo, Inc.

    No answers on this topic

    Taboola

    It was pretty straightforward getting an account set up and having an account rep assigned. Compared to some other platforms Taboola is actually rather intuitive when it comes to navigating the user interface. Pixel implementation was easy and we didn't have any discrepancies tracking conversions. Also the ability to target LALs was very useful and semi-straightforward to upload.
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    Support Rating

    Nativo, Inc.

    No answers on this topic

    Taboola

    We have a point of contact in Taboola and he has been really great in supporting our campaign. He helped us set up the initial campaign, answered our questions related to the campaign and even agreed when I asked for a lower CPC. Also, while he tried to encourage us to spend more, he never pushed us to the point that it gets annoying.
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    Alternatives Considered

    Nativo, Inc.

    No answers on this topic

    Taboola

    Outbrain doesn't charge a fee for automatic credit card billing. Often Outbrain CPC for the same content is cheaper but not always. The Outbrain UX is not as good as Taboola but recent changes had made them better than they used to be. In Outbrain you can not change images or titles once they are submitted. You also can not clone campaigns which you can do with Taboola
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    Return on Investment

    Nativo, Inc.

    • Overall the results are positive.
    • We are able to monetize the unsold inventory through its network.
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    Taboola

    • Taboola campaigns have had positive effects on top of funnel activities and engagement metrics though the traffic is not always as qualified as one would like. You will need to carefully tailor your campaign to squeeze out the most relevant traffic.
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    Screenshots

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