What users are saying about
1 Ratings
22 Ratings
1 Ratings
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Score 8 out of 100
22 Ratings
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Score 5.3 out of 100

Likelihood to Recommend

Nativo

It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.
Kevin Yip | TrustRadius Reviewer

Taboola

If you want to have your company advertised on news websites across the United States then Taboola is perfect. If you're looking for clicks and impressions but not so much interested in traffic that is highly engaged and converting often then I'd suggest Taboola as an option to run traffic, too. This is the perfect platform for grey-hat offers and similar ideas. I wouldn't suggest it for running ads on your website due to some strict conditions and the fact that it might not necessarily play nice with traffic coming from Facebook.
Anonymous | TrustRadius Reviewer

Pros

Nativo

  • Easy to set up
  • Good reporting
  • Good support
  • Provide network advertisers for unsold inventory
Kevin Yip | TrustRadius Reviewer

Taboola

  • A good value on clicks -- they have visitors for all CPCs!
  • Worldwide reach and relatability -- so many providers use Taboola. It's very easy to reach your audience wherever.
  • High quality -- their policies ensure that only enjoyable, modest content is provided.
Anonymous | TrustRadius Reviewer

Cons

Nativo

  • It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
  • It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.
Kevin Yip | TrustRadius Reviewer

Taboola

  • I would like to see an easier way to exclude irrelevant sites that our ads received impressions or clicks on.
  • Being able to bid on specific sites only.
Garegin Baghdasaryan | TrustRadius Reviewer

Usability

Nativo

No score
No answers yet
No answers on this topic

Taboola

Taboola 6.3
Based on 2 answers
It was pretty straightforward getting an account set up and having an account rep assigned. Compared to some other platforms Taboola is actually rather intuitive when it comes to navigating the user interface. Pixel implementation was easy and we didn't have any discrepancies tracking conversions. Also the ability to target LALs was very useful and semi-straightforward to upload.
Anonymous | TrustRadius Reviewer

Support Rating

Nativo

No score
No answers yet
No answers on this topic

Taboola

Taboola 5.2
Based on 7 answers
We have a point of contact in Taboola and he has been really great in supporting our campaign. He helped us set up the initial campaign, answered our questions related to the campaign and even agreed when I asked for a lower CPC. Also, while he tried to encourage us to spend more, he never pushed us to the point that it gets annoying.
Devina Heriyanto | TrustRadius Reviewer

Alternatives Considered

Nativo

No answers on this topic

Taboola

Outbrain doesn't charge a fee for automatic credit card billing. Often Outbrain CPC for the same content is cheaper but not always. The Outbrain UX is not as good as Taboola but recent changes had made them better than they used to be. In Outbrain you can not change images or titles once they are submitted. You also can not clone campaigns which you can do with Taboola
Anonymous | TrustRadius Reviewer

Return on Investment

Nativo

  • Overall the results are positive.
  • We are able to monetize the unsold inventory through its network.
Kevin Yip | TrustRadius Reviewer

Taboola

  • Taboola campaigns have had positive effects on top of funnel activities and engagement metrics though the traffic is not always as qualified as one would like. You will need to carefully tailor your campaign to squeeze out the most relevant traffic.
Kelly Saux | TrustRadius Reviewer

Pricing Details

Nativo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Taboola

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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