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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Navattic

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Navattic enables go-to-market teams to instantly create interactive product demos. They help 150+ sales and marketing teams power product-led growth initiatives across the sales and marketing funnel. The solution helps users to: Convert Website Visitors: Drive more qualified leads with a new CTA. Engage Leads: Give prospects tailored product-led campaigns. Educate Prospects: Shorten the sales cycle and increase retention with proactive product education.N/A

    Velocify by ICE Mortgage Technology

    Score6.7 out of 10
    N/AVelocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.N/A
    Pricing
    NavatticVelocify by ICE Mortgage Technology
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    NavatticVelocify by ICE Mortgage Technology
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    NavatticVelocify by ICE Mortgage Technology
    Considered Both Products
    Navattic
    No answer on this topic
    ICE Mortgage Technology
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    10 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    9 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    10 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    9 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    7 Answers
    No answers on this topic
    Features
    NavatticVelocify by ICE Mortgage Technology
    Lead Management
    Comparison of Lead Management features of Navattic and Velocify by ICE Mortgage Technology
    Feature
    Navattic
    7.4
    8 Ratings
    3% below category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Lead nurturing automation7.18 Ratings00 Ratings
    Lead scoring and grading7.06 Ratings00 Ratings
    Data quality management6.78 Ratings00 Ratings
    Automated sales alerts and tasks7.98 Ratings00 Ratings
    Automated follow-ups8.33 Ratings00 Ratings
    Lead segmentation and distribution7.54 Ratings00 Ratings
    Lead Management Integrations
    Comparison of Lead Management Integrations features of Navattic and Velocify by ICE Mortgage Technology
    Feature
    Navattic
    7.8
    8 Ratings
    4% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Integrations with advertising platforms8.45 Ratings00 Ratings
    Integrations with CRMs8.07 Ratings00 Ratings
    Integrations with data storage tools8.07 Ratings00 Ratings
    Integrations with lead automation tools7.08 Ratings00 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Navattic and Velocify by ICE Mortgage Technology
    Feature
    Navattic
    7.1
    9 Ratings
    16% below category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    KPI analytics7.97 Ratings00 Ratings
    Drop-off analytics7.48 Ratings00 Ratings
    A/B tests6.17 Ratings00 Ratings
    Form Building
    Comparison of Form Building features of Navattic and Velocify by ICE Mortgage Technology
    Feature
    Navattic
    8.7
    9 Ratings
    4% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Drag & Drop editing9.18 Ratings00 Ratings
    Branding customization8.68 Ratings00 Ratings
    Different question types8.68 Ratings00 Ratings
    Conditional logic paths8.87 Ratings00 Ratings
    Embedded calculations8.54 Ratings00 Ratings
    Form templates8.77 Ratings00 Ratings
    Custom code8.03 Ratings00 Ratings
    Web embedding9.08 Ratings00 Ratings
    Mobile responsiveness7.98 Ratings00 Ratings
    Date picker8.86 Ratings00 Ratings
    File upload9.45 Ratings00 Ratings
    Dynamic content9.06 Ratings00 Ratings
    Best Alternatives
    NavatticVelocify by ICE Mortgage Technology
    Small Businesses
    Dealfront
    Score8.4 out of 10
    LeadFuze
    Score8.7 out of 10
    Medium-sized Companies
    Dealfront
    Score8.4 out of 10
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    NavatticVelocify by ICE Mortgage Technology
    Likelihood to Recommend
    9.3
    (3 ratings)
    10.0
    (11 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.1
    (5 ratings)
    Usability
    9.0
    (3 ratings)
    10.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    NavatticVelocify by ICE Mortgage Technology
    Likelihood to Recommend
    Navattic
    Navattic is a powerful tool for product engagement, backed by amazing customer support. Despite its many capabilities, it’s quite intuitive and smooth to use, delivering great value for its cost from the start. Demos and tours look polished and provide a refreshing self-serve experience to users and prospects alike.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.
    Read full review
    Pros
    Navattic
    • Eye to detail on the visuals used whether modals, tool tips, different type of steps.
    • Voice over! Very good introduction
    • Easy to use, a plug and play kind of deal which I love
    Incentivized
    Read full review
    ICE Mortgage Technology
    • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
    • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
    • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
    Read full review
    Cons
    Navattic
    • Although I like the AI summarizations that highlight and add text in the proper steps, it still needs a human to review
    • Some features are hidden within another click like the next/back button or the beacons/highlights. Popular features shouldn't require too many additional clicks to get to.
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Velocify would be well served to create a more robust email drip campaign platform.
    • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
    Incentivized
    Read full review
    Likelihood to Renew
    Navattic
    No answers on this topic
    ICE Mortgage Technology
    I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work
    Read full review
    Usability
    Navattic
    The tool is easy to use on it's own but the Navattic team is also phenomenal to work with. They have been instrumental in helping us get set up and confident in building our own demos
    Incentivized
    Read full review
    ICE Mortgage Technology
    Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.
    Read full review
    Reliability and Availability
    Navattic
    No answers on this topic
    ICE Mortgage Technology
    The system is always up!!
    Read full review
    Performance
    Navattic
    No answers on this topic
    ICE Mortgage Technology
    If the system is set up correctly it will be a game changer for your organization.
    Read full review
    Support Rating
    Navattic
    No answers on this topic
    ICE Mortgage Technology
    While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.
    Incentivized
    Read full review
    In-Person Training
    Navattic
    No answers on this topic
    ICE Mortgage Technology
    The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.
    Read full review
    Online Training
    Navattic
    No answers on this topic
    ICE Mortgage Technology
    Velocify offers online training via videos and written descriptions of implementation procedures.
    Read full review
    Implementation Rating
    Navattic
    No answers on this topic
    ICE Mortgage Technology
    If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.
    Read full review
    Alternatives Considered
    Navattic
    Navattic was about half the price but not half the functionality. There are differences between the two but not enough to justify the price difference.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two
    Read full review
    Scalability
    Navattic
    No answers on this topic
    ICE Mortgage Technology
    The system is fully scaleable both vertically and horizontally across the enterprise.
    Read full review
    Return on Investment
    Navattic
    • Our demo hub is the website page that contributes and retains most traffic
    • Increased time spent on the page
    • Reduced bounce rate
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
    • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
    • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
    Read full review
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