Nielsen Digital Ads Ratings vs SimilarWeb PRO

Likelihood to Recommend

No answers on this topic

SimilarWeb PRO offers a wealth of data on competitors, including web traffic, referring domains, audience overlap, SEO keyword opportunities, and eye-opening market trends. With the help of this tool, I've been able to understand better the digital strategies of my main competitors (referrals keywords, etc.) and make some educated predictions about market developments. There is a five-website limit, which is a drawback, but I recommend it.

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Saleh Mobin

Software Engineer

Silicon Orchard Ltd.Information Technology & Services, 51-200 employees

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Pros

No answers on this topic

I love their Market Quadrant Analysis, I can download a PNG file and add it directly to my strategy presentation
The Similar Sites feature has been helpful in identifying search competitors and getting keyword ideas
The Competitive Research area allows me to compare my client's sites with specific competitors and get a quick snapshot of their performance side-by-side

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Verified User

Project Manager in Marketing

Marketing & Advertising Company, 1-10 employees

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Cons

No answers on this topic

The industry Search feature can be expanded into some of the subsectors to et more granular and better comparison against those metrics like Financial services can be broken down into subsectors like investment management, Private Equity, etc
Those trend graphs can be improved a bit on Industry Trends to maybe show the top5 by default. Having too many lines can be too much when you land on the page
Missing functionality to Compare Social Media trends to help us define social media strategy separately

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Ashok Kalra

Head - Analytics and Database

The Economist Intelligence Unit (The EIU)Publishing, 1001-5000 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

Starting Price

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Nielsen Digital Ads Ratings Editions & Modules

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Additional Pricing Details

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General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

$0 per month

SimilarWeb PRO Editions & Modules

Edition

Free	$0¹
Enterprise	Contact sales team

per month
none

Additional Pricing Details

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Usability

No score

No answers yet

No answers on this topic

SimilarWeb PRO 10.0

Based on 1 answer

This is one of the most UI friendly tools out there. Their data presentation and analysis is top of the world. We have never had to give KT to any team to be able to onboard on to this tool. In fact, the data is sufficient enough to get newer insights every time you deep dive.

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Verified User

Vice-President in Marketing

Internet Company, 51-200 employees

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Support Rating

No score

No answers yet

No answers on this topic

SimilarWeb PRO 9.0

Based on 4 answers

Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.

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Mark Anderson

Digital Marketing Specialist - Team Lead

Select BlindsRetail, 51-200 employees

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Alternatives Considered

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Compared to Google Analytics, I think that SimilarWeb is a good solution to those who are a bit less data saavy and more of a strategist that can use graphs to help tie into a story of growth, decline, etc. I think that Social Report is more social-focused although it does have some website referrals listed.

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Verified User

Manager in Social Media

Marketing and Advertising Company, 51-200 employees

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Return on Investment

No answers on this topic

Using SimilarWeb's traffic statistics, I was able to sign up hundreds of new affiliates.
The addition of new investors is a sure sign of increased investment.
When it came time to boost the website's conversion rate, a competition research tool proved invaluable.

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Verified User

Manager in Marketing

Marketing & Advertising Company, 1001-5000 employees

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Nielsen Digital Ads Ratings vs SimilarWeb PRO