Nielsen Marketing Cloud vs. OnAudience
Nielsen Marketing Cloud vs. OnAudience
Product | Rating | Most Used By | Product Summary | Starting Price |
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Nielsen Marketing Cloud | N/A | Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place. | N/A | |
OnAudience | N/A | The OnAudience Data Management Platform (DMP) aims to help companies collect, manage and share user data. The technology is used mostly by marketers to improve their online advertising efforts. The technology is offered in SaaS model, uses Big Data and AI algorithms, and allows users to generate segments and target them in programmatic campaigns. The platform is connected to one of the world's largest audience data sets owned by OnAudience.com which contains over 27 B user profiles… | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Nielsen Marketing Cloud | OnAudience | |
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Top Pros | No answers on this topic | |
Top Cons |
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Data Collection |
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Data Classification |
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Ad Network Integration |
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DMP Analytics |
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Nielsen Marketing Cloud | OnAudience | |
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Small Businesses | MediaMath Score 7.4 out of 10 | MediaMath Score 7.4 out of 10 |
Medium-sized Companies | Oracle Marketing Score 8.1 out of 10 | Oracle Marketing Score 8.1 out of 10 |
Enterprises | Oracle Marketing Score 8.1 out of 10 | Oracle Marketing Score 8.1 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Nielsen Marketing Cloud | OnAudience | |
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Likelihood to Recommend | 8.0 (7 ratings) | - (0 ratings) |
Likelihood to Renew | 9.0 (1 ratings) | - (0 ratings) |
Usability | 8.0 (1 ratings) | - (0 ratings) |
Support Rating | 5.0 (1 ratings) | - (0 ratings) |
Nielsen Marketing Cloud | OnAudience | |
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Likelihood to Recommend | Nielsen | OnAudience.com No answers on this topic |
Pros | Nielsen | OnAudience.com No answers on this topic |
Cons | Nielsen | OnAudience.com No answers on this topic |
Likelihood to Renew | Nielsen | OnAudience.com No answers on this topic |
Usability | Nielsen | OnAudience.com No answers on this topic |
Support Rating | Nielsen | OnAudience.com No answers on this topic |
Alternatives Considered | Nielsen | OnAudience.com No answers on this topic |
Return on Investment | Nielsen | OnAudience.com No answers on this topic |
ScreenShots | OnAudience Screenshots |