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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Nielsen Marketing Cloud

    Score7.6 out of 10
    N/ANeilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A

    SingleStore

    Score8.2 out of 10
    N/ASingleStore aims to enable organizations to scale from one to one million customers, handling SQL, JSON, full text and vector workloads in one unified platform.

    $0.69

    per hour

    Pricing
    Nielsen Marketing CloudSingleStore
    Editions & Modules
    No answers on this topic
    OnDemand
    $0.69
    per hour
    Offerings
    Pricing Offerings
    Nielsen Marketing CloudSingleStore
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Nielsen Marketing CloudSingleStore
    Considered Both Products
    Nielsen
    No answer on this topic
    SingleStore
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    4 Answers
    97%
    Would buy again
    73 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    96%
    Delivers good value for the price
    65 Answers
    Happy with the feature set
    80%
    Happy with the feature set
    4 Answers
    97%
    Happy with the feature set
    73 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    96%
    Lived up to sales and marketing promises
    55 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    63 Answers
    Features
    Nielsen Marketing CloudSingleStore
    Data Collection
    Comparison of Data Collection features of Nielsen Marketing Cloud and SingleStore
    Feature
    Nielsen Marketing Cloud
    8.3
    6 Ratings
    2% above category average
    SingleStore
    -
    Ratings
    Collection of first-party data8.56 Ratings00 Ratings
    Collection of third-party data8.55 Ratings00 Ratings
    Access to Third-party Data Providers7.95 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Nielsen Marketing Cloud and SingleStore
    Feature
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    4% above category average
    SingleStore
    -
    Ratings
    Audience taxonomy8.26 Ratings00 Ratings
    Tag Management8.25 Ratings00 Ratings
    Data Analysis Dashboard9.46 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Nielsen Marketing Cloud and SingleStore
    Feature
    Nielsen Marketing Cloud
    7.9
    5 Ratings
    1% below category average
    SingleStore
    -
    Ratings
    Data Transfer7.95 Ratings00 Ratings
    DSP integration7.95 Ratings00 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Nielsen Marketing Cloud and SingleStore
    Feature
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    9% above category average
    SingleStore
    -
    Ratings
    Campaign Analytics8.56 Ratings00 Ratings
    Audience Analytics8.86 Ratings00 Ratings
    Relational Databases
    Comparison of Relational Databases features of Nielsen Marketing Cloud and SingleStore
    Feature
    Nielsen Marketing Cloud
    -
    Ratings
    SingleStore
    6.9
    3 Ratings
    16% below category average
    ACID compliance00 Ratings5.93 Ratings
    Database monitoring00 Ratings7.43 Ratings
    Database locking00 Ratings6.63 Ratings
    Encryption00 Ratings7.43 Ratings
    Disaster recovery00 Ratings5.93 Ratings
    Flexible deployment00 Ratings7.73 Ratings
    Multiple datatypes00 Ratings7.43 Ratings
    Best Alternatives
    Nielsen Marketing CloudSingleStore
    Small Businesses
    No answers on this topic
    Amazon RDS
    Score8.1 out of 10
    Medium-sized Companies
    Adobe Audience Manager
    Score7.9 out of 10
    SAP HANA Cloud
    Score8.9 out of 10
    Enterprises
    Adobe Audience Manager
    Score7.9 out of 10
    SAP IQ
    Score5.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Nielsen Marketing CloudSingleStore
    Likelihood to Recommend
    7.9
    (7 ratings)
    7.2
    (76 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    8.2
    (6 ratings)
    Usability
    8.0
    (1 ratings)
    7.8
    (12 ratings)
    Availability
    -
    (0 ratings)
    8.4
    (3 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (50 ratings)
    Support Rating
    5.0
    (1 ratings)
    8.2
    (10 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (3 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.2
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (3 ratings)
    User Testimonials
    Nielsen Marketing CloudSingleStore
    Likelihood to Recommend
    Nielsen
    Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
    Incentivized
    Read full review
    SingleStore
    Good for Applications needing instant insights on large, streaming datasets. Applications processing continuous data streams with low latency. When a multi-cloud, high-availability database is required When NOT to Use Small-scale applications with limited budgets Projects that do not require real-time analytics or distributed scaling Teams without experience in distributed databases and HTAP architectures.
    Incentivized
    Read full review
    Pros
    Nielsen
    • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
    • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
    • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
    • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
    Incentivized
    Read full review
    SingleStore
    • Technical support is stellar -- far above and beyond anything I've experienced with any other company.
    • When we compared SingleStore to other databases two years ago, we found SingleStore performance to be far superior.
    • Pipeline data ingestion is exceptionally fast.
    • The ability to combine transactional and analytical workloads without compromising performance is very impressive.
    Incentivized
    Read full review
    Cons
    Nielsen
    • More segments need to be created as often as possible
    • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
    Incentivized
    Read full review
    SingleStore
    • It does not release a patch to have back porting; it just releases a new version and stops support; it's difficult to keep up to that pace.
    • Support engineers lack expertise, but they seem to be improving organically.
    • Lacks enterprise CDC capability: Change data capture (CDC) is a process that tracks and records changes made to data in a database and then delivers those changes to other systems in real time.
    • For enterprise-level backup & restore capability, we had to implement our model via Velero snapshot backup.
    Incentivized
    Read full review
    Likelihood to Renew
    Nielsen
    I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
    Incentivized
    Read full review
    SingleStore
    We haven't seen a faster relation database. Period. Which is why we are super happy customers and will for sure renew our license.
    Incentivized
    Read full review
    Usability
    Nielsen
    Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
    Incentivized
    Read full review
    SingleStore
    [Until it is] supported on AWS ECS containers, I will reserve a higher rating for SingleStore. Right now it works well on EC2 and serves our current purpose, [but] would look forward to seeing SingleStore respond to our urge of feature in a shorter time period with high quality and security.
    Incentivized
    Read full review
    Reliability and Availability
    Nielsen
    No answers on this topic
    SingleStore
    Solutions are based around a business needs and even when implementing such solution, real time insights are also followed through showing the updates the business are implementing while informing the end users as what is new with technology.
    Incentivized
    Read full review
    Performance
    Nielsen
    No answers on this topic
    SingleStore
    SingleStore excels in real-time analytics and low-latency transactions, making it ideal for operational analytics and mixed workloads. Snowflake shines in batch analytics and data warehousing with strong scalability for large datasets. SingleStore offers faster data ingestion and query execution for real-time use cases, while Snowflake is better for complex analytical queries on historical data.
    Incentivized
    Read full review
    Support Rating
    Nielsen
    I am rating this as neutral due to having minimal interaction with them
    Incentivized
    Read full review
    SingleStore
    The support deep dives into our most complexed queries and bizarre issues that sometimes only we get comparing to other clients. Our special workload (thousands of Kafka pipelines + high concurrency of queries). The response match to the priority of the request, P1 gets immediate return call. Missing features are treated, they become a client request and being added to the roadmap after internal consideration on all client needs and priority. Bugs are patched quite fast, depends on the impact and feasible temporary workarounds. There is no issue that we haven't got a proper answer, resolution or reasoning
    Incentivized
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    Online Training
    Nielsen
    No answers on this topic
    SingleStore
    Would prefer in person training but for online training, it's almost as good as in person
    Incentivized
    Read full review
    Implementation Rating
    Nielsen
    No answers on this topic
    SingleStore
    We allowed 2-3 months for a thorough evaluation. We saw pretty quickly that we were likely to pick SingleStore, so we ported some of our stored procedures to SingleStore in order to take a deeper look. Two SingleStore people worked closely with us to ensure that we did not have any blocking problems. It all went remarkably smoothly.
    Incentivized
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    Alternatives Considered
    Nielsen
    Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
    Incentivized
    Read full review
    SingleStore
    Greenplum is good in handling very large amount of data. Concurrency in Greenplum was a major problem. Features available in SingleStore like Pipelines and in memory features are not available in Greenplum. Gemfire was not scaling well like SingleStore. Support of both Greenplum and Gemfire was not good. Product team did not help us much like the ones in SingleStore who helped us getting started on our first cluster very fast.
    Incentivized
    Read full review
    Scalability
    Nielsen
    No answers on this topic
    SingleStore
    Very reliable. Coming from mariadb, singlestore has made our application more reliable and faster!
    Incentivized
    Read full review
    Return on Investment
    Nielsen
    • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
    • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
    Incentivized
    Read full review
    SingleStore
    • As the overall performance and functionality were expanded, we are able to deliver our data much faster than before, which increases the demand for data.
    • Metadata is available in the platform by default, like metadata on the pipelines. Also, the information schema has lots of metadata, making it easy to load our assets to the data catalog.
    Read full review
    ScreenShots