NinjaCat vs Ubersuggest

Likelihood to Recommend

NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.

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Matthew Stewart

Marketing Analyst

Stone Ward AdvertisingMarketing & Advertising, 51-200 employees

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Ubersuggest is a good tool to get basic insight into your website's position in Google and keywords. You can make big lists with suggestions around a specific keyword, questions, and comparison of keywords. When you first open the page, it's really easy to navigate and use, so it's perfect for beginners. And it's still powerful enough for advanced users. If you are a small company with only a handful of clients, that's okay. But if you are bigger, then there are better and more complete tools on the market if you want more functionality and more in-depth information, like better competition research, ad spying, etc.

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Mike Koolwijk

SEO Specialist

Klantenfabriek.nlMarketing & Advertising, 1-10 employees

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Feature Rating Comparison

NinjaCat

Ubersuggest

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

NinjaCat

Ubersuggest

Local SEO

Social SEO

Mobile SEO

Global SEO

NinjaCat

Ubersuggest

Multi-domain support

Integration with web analytics tools

Pros

It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.

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John Kobel

Search Marketing Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

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Keyword research.
Competition ranking.
Company website content ideas.

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Amy Borne

Internet Marketing Manager

Focus TransportationTransportation/Trucking/Railroad, 11-50 employees

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Cons

The tool does struggle with handling data from tools that aren't particularly clean.
Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
Portions of the tool don't work as expected but there are work-arounds in almost all situations.

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James Arnold

VP of Digital

Farm Journal MediaPublishing, 201-500 employees

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Nothing really--it's complete as it is for the price.
Numbers are not always correct but this is basic with multiple tools.
They could add a page scan to see how well a page scores.

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Mike Koolwijk

SEO Specialist

Klantenfabriek.nlMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

Usability

No score

No answers yet

No answers on this topic

Ubersuggest 9.0

Based on 1 answer

It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.

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Mike Koolwijk

SEO Specialist

Klantenfabriek.nlMarketing & Advertising, 1-10 employees

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Support Rating

NinjaCat 6.6

Based on 2 answers

The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market

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Matthew Stewart

Marketing Analyst

Stone Ward AdvertisingMarketing & Advertising, 51-200 employees

View all 2 answers on this topic

Ubersuggest 9.0

Based on 2 answers

Easy to use, not as expensive as competition, runs fast.

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Amy Borne

Internet Marketing Manager

Focus TransportationTransportation/Trucking/Railroad, 11-50 employees

View all 2 answers on this topic

Alternatives Considered

Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.

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John Kobel

Search Marketing Specialist

CF Search MarketingMarketing and Advertising, 11-50 employees

View all 3 answers on this topic

It's on the cheaper side, so for starters on a budget, you can use the free version or the cheaper paid one. Other tools offer way more functions but can also be overwhelming that way. Ubersuggest is going with the times. If you are a beginner or small company, use Ubersuggest. If you are bigger and need WAY more information than the basic research go for tools like SEMRush and Ahrefs.

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Mike Koolwijk

SEO Specialist

Klantenfabriek.nlMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

Return on Investment

Improved perception of business by improving reporting
Much quicker optimization for clients
Stands out ahead of competitors

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James Arnold

VP of Digital

Farm Journal MediaPublishing, 201-500 employees

View all 3 answers on this topic

We created content based on recommendations and it became an evergreen content.

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Amy Borne

Internet Marketing Manager

Focus TransportationTransportation/Trucking/Railroad, 11-50 employees

View all 2 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

NinjaCat

Ubersuggest

NinjaCat

Ubersuggest

NinjaCat

Ubersuggest

Likelihood to Recommend

NinjaCat

Ubersuggest

Feature Rating Comparison

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Local SEO

Social SEO

Mobile SEO

Global SEO

Multi-domain support

Integration with web analytics tools

Pros

NinjaCat

Ubersuggest

Cons

NinjaCat

Ubersuggest

Usability

NinjaCat

Ubersuggest

Support Rating

NinjaCat

Ubersuggest

Alternatives Considered

NinjaCat

Ubersuggest

Return on Investment

NinjaCat

Ubersuggest

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison