Automated Client Reporting, and worth the cost
John Kobel | TrustRadius Reviewer
October 03, 2019

Automated Client Reporting, and worth the cost

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with NinjaCat

We are a medium-sized Digital Marketing Agency with about 175 clients. We manage their Digital Marketing efforts, including pay per click in Google, Display Advertising on the GDN and Facebook Ads. With this many clients, we needed a platform that would streamline and automate our reporting process for these digital marketing initiatives. Clients need to see what they are spending their digital advertising dollars on, and what the results are. NinjaCat offered the best solution available at a very reasonable cost.
  • It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
  • Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
  • It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.
  • The training was a little rocky, but that should be expected when implementing a new platform with such a vast scope of data sources and reporting formats.
  • Communication with our designated rep was a little difficult. I realize that they were trying to manage their time, but sometimes I just needed a 2-minute phone call to get an answer, and that proved to be difficult.
  • Occasional reporting delays. If you schedule too many client reports on the same day and time, the system can get bottlenecked. We haven't had any recent backlogs, but in the beginning it was troublesome.
  • Making Client reporting easier and automatic has allowed us more time to focus on managing our clients' digital marketing and increase their ROI.
  • Almost 75% of our clients experienced an increase in leads and sales in the first 3 months. They appreciated the simplicity of the NinjaCat reports that allowed them to see where their digital ad spend was going and what positive impact it had on their top line as well as their bottom line.
  • Some clients are never happy, and any report they looked at just didn't satisfy them.
Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.
Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.
Support is the one area that NinjaCat is a little weak in. There is a comprehensive help library, but you have to sift through it to find your answer. Customer Support needs to be scheduled. They are very good and thorough when you have their time, but Customer Support pretty much had to be scheduled in 30-minute increments and not always the same day. Sometimes a 2-minute phone call is all that was needed to solve a problem. Also, their technical team was oftentimes too technical. I often felt lost during conversations with some of their technical team.

Do you think NinjaCat delivers good value for the price?

Yes

Are you happy with NinjaCat's feature set?

Yes

Did NinjaCat live up to sales and marketing promises?

Yes

Did implementation of NinjaCat go as expected?

Yes

Would you buy NinjaCat again?

Yes

NinjaCat is very good if you have a lot of clients in the same Industry doing similar advertising. You can set up templates and use them across multiple clients. All of our clients are in the same business and do digital advertising on the same platforms. It is time-consuming to set up the first set of reporting templates, so it could become cumbersome if you have different clients in different industries. That being said, the NinjaCat staff will do their best in assisting you with the onboarding and set up process.