Nozzle vs. Topic

The Highlight of the SAAS tool is the UI - A work of art to allow fast decisions on focus keys of interest. This will not work without accuracy and the backup of a content plan to increase future SERP positions.

Incentivized

Great at providing content briefs as well as for seeing the types of topics that rank well competitively. It's also good with finding content that needs to be refreshed which is a super easy way to drive near term SEO results.

• - It is great that we can change data SERP frequency to be daily / weekly / monthly / etc to save on limits (My current tracker can’t do this)
• - LOTS of data, and many ways to visualize them
• - Customer service is efficient, you can get them on Live chat. They also have an active Slack channel, and replies are really quick

• Content Brief
• Competitive SERP ranking analysis
• Grouping content topics together to see related keywords/ content clusters easily
• Analyzing Google Search Console data for content refresh opportunities

• It is hard to understand as a novice in SEO, more hover explanations would be helpful
• I do not think they have automatic reports and notifications but this would be nice to have
• Their sign in process is a bit odd, as you sign in and then get emailed a link

• Using the GSC data to find new, adjacent content opportunities.
• They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions
• Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that

They are quite different in terms of functionality. The unlimited competitor analysis and brand tracking, data integration are a huge plus for me. Ahrefs and Semrush have established players in the market. Nozzle is able to provide additional insights. One of the biggest issues is that it only supports Google SERP.

Incentivized

Topic was way less costly than MarketMuse with similar functionality. It was agnostic to CMS (WordLift is designed for Wordpress only). So it was priced well with all the functionality we needed.

• Nozzle has been able to identify 3 specific highly ranking pages of mine so that I can improve them to rank 1
• Nozzle was able to identify several high ranking key words and pages of my competition so that I can specific target those keywords next
• It was able to track multiple key words for 3 companies quickly

• It has greatly reduced the number of hours our SEO team has to review content
• Has sped up our content briefs by hours per brief
• Great for helping us to see what content is performing well / needs help via the Google Search Console integration