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5 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Oath Ad Platforms (formerly Brightroll)

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big brands. I wish Brightroll had asked more questions about my campaign and my targeting and helped me understand why certain metrics were how they were and how to improve in the future. I would have wished that my contact there had given me mid-campaign check ins, instead of once when the initial offer was signed and once when the campaign was over.
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Feature Rating Comparison

Ad Network Integration

Oath Ad Platforms (formerly Brightroll)
8.0
Data Transfer
Oath Ad Platforms (formerly Brightroll)
7.0
DSP integration
Oath Ad Platforms (formerly Brightroll)
9.0

Ad Campaigns

Oath Ad Platforms (formerly Brightroll)
5.4
Ad campaign creation
Oath Ad Platforms (formerly Brightroll)
5.0
Ad deployment
Oath Ad Platforms (formerly Brightroll)
6.0
Display advertising
Oath Ad Platforms (formerly Brightroll)
6.0
Ad display and retargeting segmentation
Oath Ad Platforms (formerly Brightroll)
5.0
Sequence targeting
Oath Ad Platforms (formerly Brightroll)
5.0

Ad Reporting & Analytics

Oath Ad Platforms (formerly Brightroll)
7.0
Ad dashboards
Oath Ad Platforms (formerly Brightroll)
8.0
Ad performance reports
Oath Ad Platforms (formerly Brightroll)
10.0
Ad conversion tracking
Oath Ad Platforms (formerly Brightroll)
6.0
Ad attribution reporting
Oath Ad Platforms (formerly Brightroll)
7.0
Cross-channel ad management
Oath Ad Platforms (formerly Brightroll)
5.0
Ad forecasting and optimization
Oath Ad Platforms (formerly Brightroll)
6.0

Pros

  • Customer Service - easy to reach staff
  • Efficient and Competitive Pricing
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Cons

  • Site List Transparency - we weren't too thrilled that our site list was only partial
  • Performance was less than desired - our client wanted to see better click through rates and video completion rates
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Alternatives Considered

Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
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Return on Investment

  • Better understanding of the video space
  • Better understanding of programmatic media
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Pricing Details

Oath Ad Platforms (formerly Brightroll)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details