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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Okta

    Score9 out of 10
    N/AOkta is an enterprise grade identity management service, built in the cloud. IT can manage access across any application, person or device. Whether the people are employees, partners or customers or whether the applications are in the cloud, on premises or on a mobile device, Okta helps IT become more secure and maintain compliance. The Okta service provides directory services, single sign-on, authentication, provisioning, workflow, and built in reporting. ment systems.

    $6

    per month per user

    Profound

    Score8.5 out of 10
    N/AProfound offers an analytics platform to help enterprise brands understand and improve how they show up in AI Search.

    $99

    per month

    Pricing
    OktaProfound
    Editions & Modules
    Starter
    $6.00
    per month per user
    Essentials
    $17.00
    per month per user
    Professional
    Inquire for pricing
    Per User Per Month
    Enterprise
    Inquire for pricing
    Per User Per Month
    Starter
    $99
    per month
    Growth
    $399
    per month
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    OktaProfound
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual billing.
    More Pricing Information
    Community Pulse
    OktaProfound
    Considered Both Products
    Okta
    No answer on this topic
    Profound
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    129 Answers
    86%
    Would buy again
    6 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    103 Answers
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    129 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    74 Answers
    No answers on this topic
    Implementation went as expected
    99%
    Implementation went as expected
    85 Answers
    80%
    Implementation went as expected
    4 Answers
    Features
    OktaProfound
    Identity Management
    Comparison of Identity Management features of Okta and Profound
    Feature
    Okta
    8.8
    159 Ratings
    7% above category average
    Profound
    -
    Ratings
    ID-Management Access Control9.3146 Ratings00 Ratings
    ID Management Single-Sign On (SSO)9.3158 Ratings00 Ratings
    Multi-Factor Authentication9.2154 Ratings00 Ratings
    Password Management7.9147 Ratings00 Ratings
    Account Provisioning and De-provisioning8.7133 Ratings00 Ratings
    ID Management Workflow Automation8.5123 Ratings00 Ratings
    ID Risk Management8.6116 Ratings00 Ratings
    SEO
    Comparison of SEO features of Okta and Profound
    Feature
    Okta
    -
    Ratings
    Profound
    7.1
    5 Ratings
    8% below category average
    Keyword analysis00 Ratings6.34 Ratings
    Backlink management00 Ratings6.73 Ratings
    SERP ranking tracking00 Ratings8.02 Ratings
    Page grader00 Ratings6.84 Ratings
    Competitive analysis00 Ratings8.85 Ratings
    Site audit / diagnostics00 Ratings5.33 Ratings
    Site recommendations00 Ratings7.25 Ratings
    Task management00 Ratings8.02 Ratings
    SEO Channels
    Comparison of SEO Channels features of Okta and Profound
    Feature
    Okta
    -
    Ratings
    Profound
    8.0
    3 Ratings
    5% above category average
    Local SEO00 Ratings7.02 Ratings
    Social SEO00 Ratings10.01 Ratings
    Global SEO00 Ratings7.03 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Okta and Profound
    Feature
    Okta
    -
    Ratings
    Profound
    7.0
    4 Ratings
    18% below category average
    Multi-domain support00 Ratings8.33 Ratings
    Integration with web analytics tools00 Ratings5.84 Ratings
    Best Alternatives
    OktaProfound
    Small Businesses
    JumpCloud
    Score9.3 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    OneLogin by One Identity
    Score9.4 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    RSA Access Manager (Discontinued)
    Score10 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OktaProfound
    Likelihood to Recommend
    8.9
    (200 ratings)
    8.6
    (7 ratings)
    Likelihood to Renew
    8.0
    (18 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (1 ratings)
    7.6
    (7 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (12 ratings)
    -
    (0 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    6.4
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OktaProfound
    Likelihood to Recommend
    Okta
    Should be well-suited for a SaaS business organisation as they have a lot of internal applications and need a role-based authentication system between the various teams, improving security and audit log system to account for any breaches. It integrates well with internal applications such as Salesforce and Oracle. Best when need of SSO.
    Incentivized
    Read full review
    Profound
    Profound is a great AEO platform, with so much information and insights available around what competitors are doing and what prospects are searching for, and how we are cited. The down side is also just too much information and without enough resources or a full time person using the platform, it's difficult to know what to prioritize
    Incentivized
    Read full review
    Pros
    Okta
    • Centralized control of enterprise passwords
    • Extensive customization of acceptable password criteria
    • One system for Identity and Access Management to learn
    • Scalable throughout the university for all central services
    • Uniform login experience for students, faculty, and staff
    • Single point of response to address termination of access
    • Ability to use FastPass for lower priority systems
    • Excellent support of multi-factor requirements
    Incentivized
    Read full review
    Profound
    No answers on this topic
    Cons
    Okta
    • I do have to reset my password quite frequently. However, I don't think there is really a way to improve this, as it's a good security measure.
    • It makes me re-sign in a couple of times a day, sometimes if I haven't used my laptop for a couple of hours, and sometimes just randomly throughout the day.
    • It doesn't remember my devices, either my laptop or phone. so it always calls that out.
    Incentivized
    Read full review
    Profound
    No answers on this topic
    Likelihood to Renew
    Okta
    Okta has a passion to provide secure and scalable identity solution. Their passion has come across as advocacy in a way that has deepened my knowledge of the field of authentication. I took identity for granted before but after seeing features such as external authentication I know that Okta can enable my business to reach new heights
    Read full review
    Profound
    No answers on this topic
    Usability
    Okta
    Some of its features are great and some are slightly complex and not easy without vendor support.
    Incentivized
    Read full review
    Profound
    Profound tracks A LOT of data, which is great, but it can also be overwhelming to look at/digest all the raw data without their internal measurements.
    Incentivized
    Read full review
    Reliability and Availability
    Okta
    The Okta Identity Cloud advertises 4 9's of reliability and I would go as far to say that it may even do better than that. As a true Global organization that operates in just about every region of the world, we have yet to have an issue with The Okta Identity Cloud that has impacted our business operations.
    Incentivized
    Read full review
    Profound
    No answers on this topic
    Performance
    Okta
    From my perspective, for the things that my group uses it for, Okta is very fast. It is as least as fast as the local password database methods that it replaces on our campus enterprise services. I do not believe that it slows anything down at all. In fact, not having to think too much about the login, because they all look the same, probably speeds things up somewhat.
    Incentivized
    Read full review
    Profound
    No answers on this topic
    Support Rating
    Okta
    We've had a few support cases over the years and every case has been handled by the Okta support team beautifully. We received clear answers to questions we had regarding setup and even were provided simple to follow guides on how to setup their product to use with custom applications.
    Incentivized
    Read full review
    Profound
    No answers on this topic
    Alternatives Considered
    Okta
    Okta is far superior in terms of integrations, user interface, automation, and connectivity. Additionally, Okta offers better support and availability, and a more robust solution across every capacity Entra competes in. Okta simply works, whereas Microsoft Entra has a large overhead that is difficult to use when configuring things.
    Incentivized
    Read full review
    Profound
    Semrush is much more mature for SEO but lacks the focus needed to be effective for AEO. Because Profound is build for AEO from the ground up, all of the associated features are optimized to be useful for AEO (for example focusing purely on topic visibility). SEMRush's AI Search tools feel a bit muddled in the system they have set up for SEO
    Incentivized
    Read full review
    Scalability
    Okta
    Being a cloud native application, The Okta Identity Cloud is extremely scalable and easy to setup. By integrating into existing directories and applications via standard techniques and protocols, it is very easy to both initially setup and add additional users as required. Once all the necessary integrations are setup, it's a simple rinse and repeat process to onboard additional users (which can be automated with imports as well)
    Incentivized
    Read full review
    Profound
    No answers on this topic
    Return on Investment
    Okta
    • Increased user productivity - not fighting with IT all the time!
    • Though there could be a bit more on the 'lost/broken phone' front, the self-service eliminates time that would typically be spent waiting for IT support/admins.
    • An Okta account under a certain domain allows proper access from the get-go, and under certain apps (such as our HRIS), adding members is easy.
    • Improved security - deactivating Okta removes all account access across multiple platforms instantly for leavers.
    Incentivized
    Read full review
    Profound
    No answers on this topic
    ScreenShots