Omnisend vs. SafeOpt

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Omnisend
Score 7.7 out of 10
N/A
Omnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.
$16
per month 500 contacts, 6,000 emails / month
SafeOpt
Score 7.0 out of 10
N/A
AddShoppers provides social log in solutions to online merchants. Some key features include: Automated Email Responses, Dynamic Content, and Lead Segmentation.
$0
Up to 5,000 Monthly Uniques
Pricing
OmnisendSafeOpt
Editions & Modules
Free plan
$0
Standard plan
$16
per month
Pro plan
$59
per month
Pro
$17
Per each 5,000 Monthly Uniques
Enterprise
$500+
Priced based on usage
Community
Up to 5,000 Monthly Uniques
Offerings
Pricing Offerings
OmnisendSafeOpt
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeRequired$500 per brand
Additional DetailsOmnisend offers three pricing plans: Free, Standard and Pro. The Free plan is used to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month and includes everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, the Pro plan can be used to send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. It also includes free SMS credits equal to the price of the Pro plan selected.
More Pricing Information
Community Pulse
OmnisendSafeOpt
Features
OmnisendSafeOpt
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Omnisend
7.1
14 Ratings
12% below category average
SafeOpt
-
Ratings
WYSIWYG email editor8.213 Ratings00 Ratings
Dynamic content5.112 Ratings00 Ratings
Ability to test dynamic content8.011 Ratings00 Ratings
Landing pages8.57 Ratings00 Ratings
A/B testing8.29 Ratings00 Ratings
Mobile optimization8.611 Ratings00 Ratings
Email deliverability reporting6.613 Ratings00 Ratings
List management6.213 Ratings00 Ratings
Triggered drip sequences4.711 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Omnisend
6.5
13 Ratings
17% below category average
SafeOpt
-
Ratings
Dashboards5.712 Ratings00 Ratings
Standard reports5.713 Ratings00 Ratings
Custom reports8.110 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Omnisend
8.8
10 Ratings
8% above category average
SafeOpt
-
Ratings
Link Tracking8.98 Ratings00 Ratings
Image Validation8.37 Ratings00 Ratings
Inbox Display8.97 Ratings00 Ratings
Email Previews9.110 Ratings00 Ratings
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OmnisendSafeOpt
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VerticalResponse
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Score 10.0 out of 10
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Score 10.0 out of 10
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User Ratings
OmnisendSafeOpt
Likelihood to Recommend
5.8
(14 ratings)
8.0
(1 ratings)
Usability
8.8
(7 ratings)
-
(0 ratings)
Support Rating
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
OmnisendSafeOpt
Likelihood to Recommend
Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
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AddShoppers
It [AddShoppers Social Login] is well suited for those who are looking to grow their business and able to target the] right customers who visit their websites. They also provide tons of tools and templates to work with. Their email marketing tool will also help to grow [the] customer base very much. They [AddShoppers Social Login is] also very good at creating brand awareness by running multiple campaigns. The customer service which they have is remarkable.
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Pros
Omnisend
  • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
  • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
  • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
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AddShoppers
  • Easy to implement and work with.
  • Excellent customer support with lots of creative ideas.
  • What they promise is what they do .
  • They [are] able to increase website conversion rate thereby it increase[s] our sales.
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Cons
Omnisend
  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
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AddShoppers
  • [The] dashboard has a limited number of details where we [are not] able to fetch for what we need.
  • Social sharing could have been much better.
  • Sometimes it does slow down our sites when we install their widget, but having [the] best customer support helps us to overcome this issue.
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Usability
Omnisend
The platform is super easy to use — even without deep technical knowledge. And the best part is, Omnisend keeps improving all the time.
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AddShoppers
No answers on this topic
Support Rating
Omnisend
Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
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AddShoppers
No answers on this topic
Alternatives Considered
Omnisend
We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it easy to personalize messages based on the customer's journey.
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AddShoppers
We never used [any] other product for our marketing purpose. We thought of giving a try to improve our sales and increase our brand awareness. We never regret of choosing this as our priority. They always backup us with their customer support with great ideas and plans which is very effective to improve our sales.
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Return on Investment
Omnisend
  • I am able to see if ordered were placed based on who opened the email and clicked on links.
  • It’s had a positive impact on my business by being able to see what emails have produced direct sales.
  • It has helped to increase website traffic
  • It has allowed my to expand how I can communicate with potential customers.
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AddShoppers
  • I see only positive impact when started using it.
  • It increased our organic sales in short period of time.
  • Brand awareness was done properly.
  • We are able to focus on right customer at right time.
  • Only thing they need to improve is their dashboard feature.
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ScreenShots

Omnisend Screenshots

Screenshot of an overview of landing pages, with OmnisendScreenshot of an overview of email marketing, with OmnisendScreenshot of a description of Omnisend's pre-built ecommerce workflowsScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's customer supportScreenshot of an overview of Omnisend's reporting