What users are saying about
8 Ratings
2 Ratings
8 Ratings
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Score 8.1 out of 100
2 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

ShopperTrak

ShopperTrak is excellent at measuring inbound and outbound traffic. Their technology works well and is very accurate. Comparing this data to sales allows our team to see conversion and shopper to associate ratios, which help us make educated business decisions.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Omnisend
8.5
ShopperTrak
WYSIWYG email editor
Omnisend
6.1
ShopperTrak
Dynamic content
Omnisend
8.0
ShopperTrak
Ability to test dynamic content
Omnisend
8.0
ShopperTrak
Landing pages
Omnisend
10.0
ShopperTrak
A/B testing
Omnisend
8.0
ShopperTrak
Mobile optimization
Omnisend
10.0
ShopperTrak
Email deliverability reporting
Omnisend
8.0
ShopperTrak
List management
Omnisend
10.0
ShopperTrak
Triggered drip sequences
Omnisend
8.8
ShopperTrak

Reporting & Analytics

Omnisend
9.2
ShopperTrak
Dashboards
Omnisend
9.4
ShopperTrak
Standard reports
Omnisend
9.0
ShopperTrak

Pros

Omnisend

  • Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
  • Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.
Anonymous | TrustRadius Reviewer

ShopperTrak

  • Count inbound and outbound traffic
  • Compare traffic to location specific sales.
  • Detailed dashboards with at a glance actionable content.
Anonymous | TrustRadius Reviewer

Cons

Omnisend

  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Anonymous | TrustRadius Reviewer

ShopperTrak

  • Updated end users when enhancements are implemented.
  • User specific reporting.
Anonymous | TrustRadius Reviewer

Support Rating

Omnisend

No score
No answers yet
No answers on this topic

ShopperTrak

ShopperTrak 8.0
Based on 1 answer
Our ShopperTrak dedicated customer success manager is great to work with. The Technical Support team is responsive and always willing to help.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Omnisend

At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston | TrustRadius Reviewer

ShopperTrak

No answers on this topic

Return on Investment

Omnisend

  • Omnisend has assisted with getting the word out
  • Great structure on templates making the company look very professional.
Anonymous | TrustRadius Reviewer

ShopperTrak

  • We now better manage our labor to meet customer traffic.
  • We can better measure the impact of promotions we offer.
  • At a glance, I can identify stores with the biggest opportunities.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details

    ShopperTrak

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    ShopperTrak Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Omnisend
    9.0
    ShopperTrak
    9.0

    Support Rating

    Omnisend
    ShopperTrak
    8.0

    Add comparison