Omnisend vs. ShopperTrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Omnisend
Score 6.8 out of 10
N/A
Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.
$0
ShopperTrak
Score 9.0 out of 10
N/A
ShopperTrak headquartered in Chicago offers their software for in-store marketing, engagement and proximity-based retail analytics.N/A
Pricing
OmnisendShopperTrak
Editions & Modules
Free plan
$0
Standard plan
$16
Pro plan
$59
No answers on this topic
Offerings
Pricing Offerings
OmnisendShopperTrak
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$16 MonthNo setup fee
Additional DetailsOmnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.
More Pricing Information
Features
OmnisendShopperTrak
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Omnisend
7.4
5 Ratings
10% below category average
ShopperTrak
-
Ratings
WYSIWYG email editor6.75 Ratings00 Ratings
Dynamic content7.55 Ratings00 Ratings
Ability to test dynamic content7.15 Ratings00 Ratings
Landing pages7.13 Ratings00 Ratings
A/B testing7.14 Ratings00 Ratings
Mobile optimization7.13 Ratings00 Ratings
Email deliverability reporting6.85 Ratings00 Ratings
List management7.95 Ratings00 Ratings
Triggered drip sequences9.03 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Omnisend
6.6
5 Ratings
17% below category average
ShopperTrak
-
Ratings
Dashboards6.84 Ratings00 Ratings
Standard reports6.85 Ratings00 Ratings
Custom reports6.42 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Omnisend
7.1
2 Ratings
18% below category average
ShopperTrak
-
Ratings
Link Tracking7.52 Ratings00 Ratings
Image Validation6.92 Ratings00 Ratings
Inbox Display7.12 Ratings00 Ratings
Email Previews6.82 Ratings00 Ratings
Best Alternatives
OmnisendShopperTrak
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
OneSignal
OneSignal
Score 9.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OmnisendShopperTrak
Likelihood to Recommend
7.1
(5 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
OmnisendShopperTrak
Likelihood to Recommend
Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
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ShopperTrak
ShopperTrak is excellent at measuring inbound and outbound traffic. Their technology works well and is very accurate. Comparing this data to sales allows our team to see conversion and shopper to associate ratios, which help us make educated business decisions.
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Pros
Omnisend
  • Provides a campaign booster to improve open and click rates
  • Gathering of post-sale customer feedback
  • Integrated SMS automation
  • Reduces manual tasks by use of pre-built marketing automation workflows.
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ShopperTrak
  • Count inbound and outbound traffic
  • Compare traffic to location specific sales.
  • Detailed dashboards with at a glance actionable content.
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Cons
Omnisend
  • More options to customize emails.
  • Better customer service.
  • Email scheduling.
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ShopperTrak
  • Updated end users when enhancements are implemented.
  • User specific reporting.
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Support Rating
Omnisend
No answers on this topic
ShopperTrak
Our ShopperTrak dedicated customer success manager is great to work with. The Technical Support team is responsive and always willing to help.
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Alternatives Considered
Omnisend
By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.
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ShopperTrak
No answers on this topic
Return on Investment
Omnisend
  • Within the first month we has return customers placing larger orders.
  • Very easy for anyone on the team to set up, modify.
  • Reporting for management is easy.
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ShopperTrak
  • We now better manage our labor to meet customer traffic.
  • We can better measure the impact of promotions we offer.
  • At a glance, I can identify stores with the biggest opportunities.
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ScreenShots

Omnisend Screenshots

Screenshot of Create emails in a much faster and efficient way with unique Product Picker featureScreenshot of Double your click rates with our interactive elements like Scratch Card and Gift Box.Screenshot of Be relevant with ecommerce automation workflows that allow you to contact your customers with personalized messagesScreenshot of Capture every visitor of your online shop with our powerful Popups, Signup Boxes and Wheel of FortuneScreenshot of Marketing automation for more salesScreenshot of Sync for Facebook and Google Ads