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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Omnisend

    Score8.2 out of 10
    N/AOmnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.

    $16

    per month 500 contacts, 6,000 emails / month

    Signpost

    Score1.7 out of 10
    N/ASignpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A
    Pricing
    OmnisendSignpost
    Editions & Modules
    Free plan
    $0
    Standard plan
    $16
    per month
    Pro plan
    $59
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    OmnisendSignpost
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional DetailsOmnisend offers three pricing plans: Free, Standard and Pro. The Free plan is used to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month and includes everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, the Pro plan can be used to send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. It also includes free SMS credits equal to the price of the Pro plan selected.—
    More Pricing Information
    Community Pulse
    OmnisendSignpost
    Considered Both Products
    Omnisend
    No answer on this topic
    Signpost
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    10 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    Happy with the feature set
    91%
    Happy with the feature set
    10 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    89%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Features
    OmnisendSignpost
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Omnisend and Signpost
    Feature
    Omnisend
    7.3
    14 Ratings
    10% below category average
    Signpost
    -
    Ratings
    WYSIWYG email editor8.213 Ratings00 Ratings
    Dynamic content5.612 Ratings00 Ratings
    Ability to test dynamic content7.711 Ratings00 Ratings
    Landing pages8.37 Ratings00 Ratings
    A/B testing8.49 Ratings00 Ratings
    Mobile optimization8.711 Ratings00 Ratings
    Email deliverability reporting7.013 Ratings00 Ratings
    List management6.613 Ratings00 Ratings
    Triggered drip sequences5.211 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Omnisend and Signpost
    Feature
    Omnisend
    6.8
    13 Ratings
    11% below category average
    Signpost
    -
    Ratings
    Dashboards6.212 Ratings00 Ratings
    Standard reports6.113 Ratings00 Ratings
    Custom reports8.110 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Omnisend and Signpost
    Feature
    Omnisend
    8.7
    10 Ratings
    6% above category average
    Signpost
    -
    Ratings
    Link Tracking8.88 Ratings00 Ratings
    Image Validation8.17 Ratings00 Ratings
    Inbox Display8.87 Ratings00 Ratings
    Email Previews9.110 Ratings00 Ratings
    Best Alternatives
    OmnisendSignpost
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OmnisendSignpost
    Likelihood to Recommend
    6.3
    (14 ratings)
    1.3
    (2 ratings)
    Usability
    8.7
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    5.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OmnisendSignpost
    Likelihood to Recommend
    Omnisend
    It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
    Read full review
    Signpost
    I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
    Read full review
    Pros
    Omnisend
    • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
    • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
    • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
    Read full review
    Signpost
    • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
    • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
    • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
    • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
    • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
    Incentivized
    Read full review
    Cons
    Omnisend
    • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
    • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
    • Would like to see more sample templates and campaigns.
    Incentivized
    Read full review
    Signpost
    • Provide user a way to cancel their service.
    • Get rid of the very aggressive sales staff.
    • Refund money for unused moths. Do not be so shady!
    Read full review
    Usability
    Omnisend
    The platform is super easy to use — even without deep technical knowledge. And the best part is, Omnisend keeps improving all the time.
    Read full review
    Signpost
    No answers on this topic
    Support Rating
    Omnisend
    Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
    Read full review
    Signpost
    No answers on this topic
    Alternatives Considered
    Omnisend
    We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it easy to personalize messages based on the customer's journey.
    Incentivized
    Read full review
    Signpost
    No answers on this topic
    Return on Investment
    Omnisend
    • I am able to see if ordered were placed based on who opened the email and clicked on links.
    • It’s had a positive impact on my business by being able to see what emails have produced direct sales.
    • It has helped to increase website traffic
    • It has allowed my to expand how I can communicate with potential customers.
    Incentivized
    Read full review
    Signpost
    • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
    • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
    • This makes me more confident in using the platform more in depth.
    Incentivized
    Read full review
    ScreenShots

    Omnisend Screenshots

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