7 Ratings
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Score 9.4 out of 100
49 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Project Management

Opal
7.9
Oracle Siebel Enterprise Marketing Suite (discontinued)
Task Management
Opal
9.1
Oracle Siebel Enterprise Marketing Suite (discontinued)
Gantt Charts
Opal
9.1
Oracle Siebel Enterprise Marketing Suite (discontinued)
Scheduling
Opal
9.1
Oracle Siebel Enterprise Marketing Suite (discontinued)
Workflow Automation
Opal
9.1
Oracle Siebel Enterprise Marketing Suite (discontinued)
Mobile Access
Opal
1.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
Search
Opal
9.1
Oracle Siebel Enterprise Marketing Suite (discontinued)
Visual planning tools
Opal
9.1
Oracle Siebel Enterprise Marketing Suite (discontinued)

Communication

Opal
6.1
Oracle Siebel Enterprise Marketing Suite (discontinued)
Chat
Opal
4.5
Oracle Siebel Enterprise Marketing Suite (discontinued)
Notifications
Opal
9.1
Oracle Siebel Enterprise Marketing Suite (discontinued)
Discussions
Opal
4.5
Oracle Siebel Enterprise Marketing Suite (discontinued)

File Sharing & Management

Opal
9.1
Oracle Siebel Enterprise Marketing Suite (discontinued)
Versioning
Opal
9.1
Oracle Siebel Enterprise Marketing Suite (discontinued)
Video files
Opal
9.1
Oracle Siebel Enterprise Marketing Suite (discontinued)
Audio files
Opal
9.1
Oracle Siebel Enterprise Marketing Suite (discontinued)
Document collaboration
Opal
9.1
Oracle Siebel Enterprise Marketing Suite (discontinued)
Access control
Opal
9.1
Oracle Siebel Enterprise Marketing Suite (discontinued)

Pros

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

  • Seamless customer communication
  • Easy access to account history and pertinent information
  • Training materials provided and is easily implemented
  • Sales analytics and data
  • Overall sales
Kenyata Garner | TrustRadius Reviewer

Cons

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

  • Siebel EMS tools have a long learning curve and are not very easy to use.
  • Siebel products do not integrate very well with thirds party products/services.
Gaurav Gautam | TrustRadius Reviewer

Likelihood to Renew

Opal

Opal 10.0
Based on 1 answer
No answer on this topic is available.

Oracle Siebel Enterprise Marketing Suite (discontinued)

Oracle Siebel Enterprise Marketing Suite (discontinued) 10.0
Based on 1 answer
A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team
Anonymous | TrustRadius Reviewer

Alternatives Considered

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

I would say honestly they are both really good programs. They would compliment each other quite well if they weren't competition. They both offer great opportunities for success and both have areas which need improvement. Overall, however, they are worth a shot.
Kenyata Garner | TrustRadius Reviewer

Return on Investment

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Oracle Siebel Enterprise Marketing Suite (discontinued)

  • It has increased the business tactics as we have added more clients who wish to use this technology.
Lokesh Yadav | TrustRadius Reviewer

Screenshots

Oracle Siebel Enterprise Marketing Suite (discontinued)

Pricing Details

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Siebel Enterprise Marketing Suite (discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Opal
9.3
Oracle Siebel Enterprise Marketing Suite (discontinued)
8.0

Likelihood to Renew

Opal
10.0
Oracle Siebel Enterprise Marketing Suite (discontinued)
10.0

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