Opal vs. SAP Ruum

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.

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Ruum [by SAP] is well-suited for the task creation and assignment with the responsible persons for the follow-ups and collaboration, which can be used for both internal or external projects. Ruum [by SAP] can also be used for internal tasks, milestones, project and workflow management and team management functionalities respectively. Ruum [by SAP] may not be well suited for those who want to use the CRM tools for the related marketing activities management in [a] particular situation.

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• Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
• Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
• High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.

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• Ruum by SAP supports brainstorming, and in the end, there is content management.
• Further, Ruum by SAP helps in task and backlog management.
• The processes are also well mapped.
• Goal setting and feedback tracking are also included in the feature.

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• No publishing capabilities, for the most part.
• No analytics tie-ins.
• Rather pricey.
• Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

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• Mobile device enhancement functionalities
• Broader integration support with other systems

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You get for what you paid for. Opal has more features

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The starting price for Ruum by SAP is very affordable, and there is a free trial, available. Further, Ruum by SAP has all forms of training, which gives full knowledge to people who want to work with the software. Again, backlog management, where feedback is issued on the progress of every task is a major boost from the application.

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• Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
• Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
• I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• No code knowledge required for Ruum application
• Effective collaboration with external parties
• Better project planning and milestones management

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info