OpenText Magellan vs. Searchmetrics Suite

If you do not have a large budget and are a large organization, I would steer clear of Actuate. If you are looking to do very complex washboarding, I would not use them. Your developers have to be very skilled to work with this. Plan to bring in consultants if necessary to help your process. Adhoc reporting is weak. If your pricing is user based and you expand, this could be very expensive.

Searchmetrics does a great job when doing optimization of your content and keywords. It is less appropriate when doing off page optimization like backlinks.

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• The report outputs can vary across different types such as HTML, PDF, and Excel
• Their open source offering is very sufficient
• There are great boards and blogs for developers and engineers to expand and use their features.
• The people from the company that I've worked with are professional and courteous.

Incentivized

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• Large database of companies and search terms to compare with our site.
• In the research section, we are able to do research on an unlimited number of sites/keywords
• Paid and Organic search research all in one place to make research and performance comparisons a lot easier

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• The documentation on all the available features, but most importantly on the scripting side, can be improved
• The standard look & feel of some basic options, like parameter selection or sorting and filtering, looks dated and can't be customized
• The server portal needs to provide better tools
• More integration is needed with other OpenText products

Incentivized

Independently Invited by TrustRadius

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• Research into specific languages when working with multilingual countries
• More keyword data in smaller countries

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I am no longer working for the company that was using Actuate but I believe they would continue to use it because the stitching costs would be to high. It would require a complete rewrite of the reports and the never version of Actuate (BIRT) even required an almost complete report rewrite

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We are currently using an agency and do not need Searchmetrics services at this time. If we do need research metrics in the future, we will probably go with them. The only deterrent is that we got suckered into an additional year with them because we were a few days late on opting out of the auto-renew. Although I was very upset about getting stuck an extra year paying for services I do not need, that is probably the only issue I have with the company, so if you can avoid that, it's a pretty good product.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

It is quite intuitive to use. It is fit specifically for doing sentiment, emotion, and intention analysis as well as text classification and text summarization. I would have given 10 if it is fit for the purpose of doing image processing and analysis as well. There is a huge market to analyze video and image data.

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Independently Invited by TrustRadius

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Always there on the front and backend for us and the client.

It is vastly superior to these in many ways, for complex reporting it is a much more sophisticated solution. Visualizations are very good. Javascript extensibility is very powerful, others don't support this or as well. Pentaho and MS are both OLAP oriented. Pentaho is moving more toward big data, which was not our primary focus. Others are stuck in the Crystal Reports Band metaphor.

We originally selected Searchmetrics because we got more bang for our buck. On the research end, we could do unlimited searches without the cost of the service going up. As for the historical data, we could store more trending data and do deeper research than we could with the competitor. The monthly fee was almost half (if i remember correctly, but it's been a few years) of what what we were paying before with a competitor.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Actuate can handle 50 to 60 sub reports inside a report very well.
• Dynamically creating the datasource, chart, graph, reports are the main advantages. We can do any level of drilling, and can create a performance matrix dashboard efficiently.

• It had a positive impact on the ROI. As the websites rank better the revenue raised.
• Searchmetrics Suite is an expensive product, it is too expensive for small websites.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info