TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    OpenX

    Score1 out of 10
    N/AOpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.N/A

    Square Online

    Score7.7 out of 10
    N/ASquare Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.

    $13

    per month

    Pricing
    OpenXSquare Online
    Editions & Modules
    No answers on this topic
    Personal
    $13
    per month
    Professional
    $16
    per month
    Performance
    $29
    per month
    Free
    Free
    Free
    Offerings
    Pricing Offerings
    OpenXSquare Online
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing decreases when paid annually: Personal - $10/Month Professional - $12/Month Performance - $26/Month
    More Pricing Information
    Features
    OpenXSquare Online
    Ad Network Integration
    Comparison of Ad Network Integration features of OpenX and Square Online
    Feature
    OpenX
    6.6
    3 Ratings
    11% below category average
    Square Online
    -
    Ratings
    Data Transfer6.53 Ratings00 Ratings
    DSP integration6.83 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of OpenX and Square Online
    Feature
    OpenX
    7.0
    5 Ratings
    11% below category average
    Square Online
    -
    Ratings
    Ad campaign creation6.85 Ratings00 Ratings
    Ad deployment6.65 Ratings00 Ratings
    Display advertising7.35 Ratings00 Ratings
    Ad display and retargeting segmentation6.55 Ratings00 Ratings
    Sequence targeting7.54 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of OpenX and Square Online
    Feature
    OpenX
    6.6
    5 Ratings
    16% below category average
    Square Online
    -
    Ratings
    Ad dashboards5.95 Ratings00 Ratings
    Ad performance reports6.05 Ratings00 Ratings
    Ad conversion tracking6.15 Ratings00 Ratings
    Ad attribution reporting7.04 Ratings00 Ratings
    Cross-channel ad management7.25 Ratings00 Ratings
    Ad forecasting and optimization7.64 Ratings00 Ratings
    Security
    Comparison of Security features of OpenX and Square Online
    Feature
    OpenX
    -
    Ratings
    Square Online
    7.6
    31 Ratings
    8% below category average
    Role-based user permissions00 Ratings7.631 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of OpenX and Square Online
    Feature
    OpenX
    -
    Ratings
    Square Online
    9.4
    22 Ratings
    19% above category average
    API00 Ratings9.417 Ratings
    Internationalization / multi-language00 Ratings9.418 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of OpenX and Square Online
    Feature
    OpenX
    -
    Ratings
    Square Online
    6.6
    43 Ratings
    17% below category average
    WYSIWYG editor00 Ratings5.636 Ratings
    Code quality / cleanliness00 Ratings5.339 Ratings
    Admin section00 Ratings8.739 Ratings
    Page templates00 Ratings6.143 Ratings
    Library of website themes00 Ratings6.243 Ratings
    Mobile optimization / responsive design00 Ratings8.242 Ratings
    Publishing workflow00 Ratings5.435 Ratings
    Form generator00 Ratings7.136 Ratings
    Web Content Management
    Comparison of Web Content Management features of OpenX and Square Online
    Feature
    OpenX
    -
    Ratings
    Square Online
    9.3
    40 Ratings
    21% above category average
    Content taxonomy00 Ratings8.626 Ratings
    SEO support00 Ratings9.636 Ratings
    Bulk management00 Ratings9.621 Ratings
    Availability / breadth of extensions00 Ratings9.333 Ratings
    Community / comment management00 Ratings9.430 Ratings
    Best Alternatives
    OpenXSquare Online
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Joomla
    Score8.3 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OpenXSquare Online
    Likelihood to Recommend
    7.3
    (15 ratings)
    9.6
    (44 ratings)
    Likelihood to Renew
    7.0
    (10 ratings)
    10.0
    (1 ratings)
    Usability
    9.0
    (1 ratings)
    9.5
    (3 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OpenXSquare Online
    Likelihood to Recommend
    OpenX
    What are the best ways to integrate it with salesforce.com? What are the best ways to target our users with this tool? To segment the users? How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
    Read full review
    Block, Inc (Square)
    If you are having students create websites or information pages about something they are studying in class, this is a great option. The fact that students can spend less time getting situated and learning the app and get right to work researching and creating their pages is great. For middle to high school, this is a fantastic app to use. However, if you want more nuanced analytics or want students to focus on blogging more than webpage building, this is limited.
    Incentivized
    Read full review
    Pros
    OpenX
    • OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures.
    • The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible
    • The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels.
    • The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL)
    Read full review
    Block, Inc (Square)
    • Drag and drop interface makes it very easy to add all types of content, including images, text, video (and YouTube videos), embeddable applications and more.
    • It's very easy to set up navigation features like cascading menus and sticky navigation (where the menu stays put - may depend on the template chosen though).
    • A technical backend is fairly straight-forward for setting up a fav icon, 301 redirects, SEO, Google Analytics, etc.
    Incentivized
    Read full review
    Cons
    OpenX
    • Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate.
    • Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary.
    • Real-time reporting or a status dashboard would be great.
    Read full review
    Block, Inc (Square)
    • Weebly doesn't have a lot of templates to choose from, so if you don't have any experience with CSS or HTML, it's hard to customize your site to an extent.
    • Weebly isn't fully SEO friendly. They don't allow you to add H1 tags to pages out of the box.
    • You can't create folder structures when it comes to web page URLs. You can put web pages under a main menu dropdown, but they don't allow you to put all sub-menu items in a structured folder (like site.com/folder/page-1 and site.com/folder/page-2).
    Incentivized
    Read full review
    Likelihood to Renew
    OpenX
    I no longer work at the company where I was using OpenX, but if I were then I'd certainly stay aboard. Frankly, there are a lot of sunk costs involved with building all of the infrastructure we had put in place, the system was working very well even if reporting was a hassle, and our team was trained on it. Also, I'm not aware of another product that does everything else we'd need it to.
    Read full review
    Block, Inc (Square)
    Weebly is consistently adding features that line up with our needs. The ease of use makes it the perfect program for us since we have users of multiple age brackets and knowledge of web design. We love that we can give users access to only the pages they are affiliated with
    Incentivized
    Read full review
    Usability
    OpenX
    I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
    Read full review
    Block, Inc (Square)
    Very easy to use and intuitive to design after all of our business needs. From the website and POS system to how we represent ourselves internally and to our customers... Square is second-to-none in helping our business and others in our same boat become the kind of businesses we want to be when it comes to our inventory and sales of these kinds of products.
    Incentivized
    Read full review
    Support Rating
    OpenX
    They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
    Read full review
    Block, Inc (Square)
    No answers on this topic
    Alternatives Considered
    OpenX
    OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies and not pure ad tech players.
    Incentivized
    Read full review
    Block, Inc (Square)
    Weebly's designs, plugins, and customization options are a little more advanced in some cases than other similar programs. WordPress requires a different level of expertise and knowledge of code, keywording, and plugins, so I wouldn't even compare them. Wix is a little more user-friendly because you can drag and drop your design, which was very convenient for customizing your site. I didn't personally select Weebly, but it is user-friendly and nearly anyone comfortable with a computer could figure it out. Weebly support is also pretty good.
    Incentivized
    Read full review
    Return on Investment
    OpenX
    • OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.
    Read full review
    Block, Inc (Square)
    • Weebly has allowed our business to create a connection with our customers by offering home decor, cooking and styling tips.
    • Weebly gives us the chance to relay information to customers regarding merchandise, current sales and promotions, store hours and locations etc. Which has helped increase business.
    • Weebly has given our not very tech savvy business the opportunity to have a website and stay relevant with our competitors.
    Incentivized
    Read full review
    ScreenShots