Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$2,388
per year
Venngage
Score10 out of 10
Small Businesses (1-50 employees)
Venngage is an infographics creation platform. Users can create inforgraphics for their marketing team from scratch or from a template.
$19
per month per user
Pricing
Optimal
Venngage
Editions & Modules
Starter
$2388
per year
Enterprise
Custom
Premium
$19
per month per user
Business
$49
per month per user
Enterprise
starting at $499
per month 10+ seats (billed yearly)
Offerings
Pricing Offerings
Optimal
Venngage
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
50% discount for Premium and Business plans for annual pricing.
Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I find it great for personal use especially when you are a visual person. As an assistant that needs a lot of organizing, it's wonderful. It helped me a lot and I usually don't require a lot of features. I also find it great for accessibility stuff, I respect that since I have a relative who has special needs. I didn't really need that specifically, but it's nice to know it was considered.
Tree Testing - it is a very simple and easy to use system, that provides the data needed from a tree test
Card sorting - provides a system for users to participate in navigation menu layouts. We looked into several options, but this seemed very intuitive for users.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Extremely user-friendly: simple, easy-to-follow interface really made ramping up on the offering incredibly fast and painless.
Variety of templates: Venngage has a HUGE assortment of templates ranging from corporate reports and business decks to more visually-engaging, "fun" content such as infographics, awesome charts, and highly customizable social graphics.
Brand-alignment: we really appreciated the opportunity to tee up our brand guidelines and have those remain on the back-end and let us apply our style guide to multiple templates instantaneously.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
It's hard to lock graphics into place in Venngage once you create something.
Layering is next to impossible. The feature is there but is very difficult to use and most times the user is better off copying the object over instead
Unless you have a business account (we have a professional account- middle grade) you cannot sort and organize your infographics. This is messy and cumbersome to go through and the price difference between professional and business grade accounts was quite large.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I find it very user friendly, straight to the point, and the minor issues I found wasn't really impacting on my role. So I think it would depend? but personally I find it perfect for me. There were lots of templates I could use, and they were very open to feedback and customer service was very accommodating.
We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think that the attention that I get as a small business owner from Venngage is excellent. They quickly respond to questions and provide information that helps to resolve the issue that I am having.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We prefer Canva but feel Venngage is easier for us. In comparison to Adobe, we prefer Venngage because of the ability to have everything in one system and not have to jump around.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
