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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Commerce Connect

    Score6.6 out of 10
    N/AOptimizely Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.N/A

    Umbraco CMS

    Score7 out of 10
    N/AUmbraco is an open-source .NET Core CMS with over 700,000 active installs worldwide and with more than 200,000 active community members. It was first released on February 16th, 2005, and is still to this day an open-source project backed by a commercial company. To ensure Umbraco is always running the latest technology, the company has aligned with Microsoft's .NET release schedule to always have the Umbraco CMS…

    $0

    Pricing
    Optimizely Commerce ConnectUmbraco CMS
    Editions & Modules
    No answers on this topic
    Umbraco Free
    $0
    Umbraco Starter
    $53
    per month
    Umbraco Standard
    $320
    per month
    Umbraco Professional
    $860
    per month
    Umbraco Cloud Enterprise
    Custom Pricing
    per month
    Offerings
    Pricing Offerings
    Optimizely Commerce ConnectUmbraco CMS
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details—The Umbraco CMS and all of its core features are the same across all plans.
    More Pricing Information
    Community Pulse
    Optimizely Commerce ConnectUmbraco CMS
    Considered Both Products
    Optimizely
    Chose Optimizely Commerce Connect
    Episerver did not have a headless CMS offering when we implemented. They may offer one now, but they are very late to the game in offering an API-based CMS experience. If you use an Angular or React front end, and you want to communicate with this incredibly expensive product …
    Incentivized
    Chose Optimizely Commerce Connect
    Coming from a Software Engineering background, Episerver was the preferred system as it was an attractive platform from a developer's point of view. Today, I consult solely on Episerver solutions and still prefer the platform for multiple reasons (some already covered earlier …
    Incentivized
    Umbraco
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    71%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    71%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    Optimizely Commerce ConnectUmbraco CMS
    Online Storefront
    Comparison of Online Storefront features of Optimizely Commerce Connect and Umbraco CMS
    Feature
    Optimizely Commerce Connect
    8.8
    27 Ratings
    12% above category average
    Umbraco CMS
    -
    Ratings
    Product catalog & listings9.126 Ratings00 Ratings
    Product management9.126 Ratings00 Ratings
    Bulk product upload6.422 Ratings00 Ratings
    Branding9.124 Ratings00 Ratings
    Mobile storefront9.121 Ratings00 Ratings
    Product variations9.122 Ratings00 Ratings
    Website integration9.125 Ratings00 Ratings
    Visual customization9.124 Ratings00 Ratings
    CMS9.126 Ratings00 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Optimizely Commerce Connect and Umbraco CMS
    Feature
    Optimizely Commerce Connect
    8.2
    20 Ratings
    7% above category average
    Umbraco CMS
    -
    Ratings
    Abandoned cart recovery8.216 Ratings00 Ratings
    Checkout user experience8.220 Ratings00 Ratings
    Online Payment System
    Comparison of Online Payment System features of Optimizely Commerce Connect and Umbraco CMS
    Feature
    Optimizely Commerce Connect
    8.2
    18 Ratings
    2% below category average
    Umbraco CMS
    -
    Ratings
    eCommerce security8.218 Ratings00 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Optimizely Commerce Connect and Umbraco CMS
    Feature
    Optimizely Commerce Connect
    8.8
    26 Ratings
    13% above category average
    Umbraco CMS
    -
    Ratings
    Promotions & discounts8.222 Ratings00 Ratings
    Personalized recommendations9.122 Ratings00 Ratings
    SEO9.122 Ratings00 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Optimizely Commerce Connect and Umbraco CMS
    Feature
    Optimizely Commerce Connect
    8.0
    26 Ratings
    1% below category average
    Umbraco CMS
    -
    Ratings
    Multi-site management9.121 Ratings00 Ratings
    Order processing7.320 Ratings00 Ratings
    Inventory management7.316 Ratings00 Ratings
    Shipping7.317 Ratings00 Ratings
    Custom functionality9.124 Ratings00 Ratings
    Security
    Comparison of Security features of Optimizely Commerce Connect and Umbraco CMS
    Feature
    Optimizely Commerce Connect
    -
    Ratings
    Umbraco CMS
    9.0
    12 Ratings
    9% above category average
    Role-based user permissions00 Ratings9.012 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Optimizely Commerce Connect and Umbraco CMS
    Feature
    Optimizely Commerce Connect
    -
    Ratings
    Umbraco CMS
    8.5
    11 Ratings
    8% above category average
    API00 Ratings8.010 Ratings
    Internationalization / multi-language00 Ratings9.010 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Optimizely Commerce Connect and Umbraco CMS
    Feature
    Optimizely Commerce Connect
    -
    Ratings
    Umbraco CMS
    8.0
    12 Ratings
    2% above category average
    WYSIWYG editor00 Ratings10.012 Ratings
    Code quality / cleanliness00 Ratings10.012 Ratings
    Admin section00 Ratings7.012 Ratings
    Page templates00 Ratings8.012 Ratings
    Library of website themes00 Ratings6.011 Ratings
    Mobile optimization / responsive design00 Ratings6.011 Ratings
    Publishing workflow00 Ratings10.012 Ratings
    Form generator00 Ratings7.010 Ratings
    Web Content Management
    Comparison of Web Content Management features of Optimizely Commerce Connect and Umbraco CMS
    Feature
    Optimizely Commerce Connect
    -
    Ratings
    Umbraco CMS
    7.2
    12 Ratings
    4% below category average
    Content taxonomy00 Ratings6.012 Ratings
    SEO support00 Ratings10.011 Ratings
    Bulk management00 Ratings7.09 Ratings
    Availability / breadth of extensions00 Ratings7.011 Ratings
    Community / comment management00 Ratings6.011 Ratings
    Best Alternatives
    Optimizely Commerce ConnectUmbraco CMS
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    ManageWP
    Score10 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Commerce ConnectUmbraco CMS
    Likelihood to Recommend
    7.1
    (27 ratings)
    6.0
    (12 ratings)
    Likelihood to Renew
    4.6
    (2 ratings)
    -
    (0 ratings)
    Usability
    7.7
    (8 ratings)
    8.0
    (2 ratings)
    Availability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    3.0
    (1 ratings)
    Support Rating
    8.2
    (1 ratings)
    2.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    3.0
    (1 ratings)
    Implementation Rating
    2.7
    (1 ratings)
    7.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    4.0
    (1 ratings)
    User Testimonials
    Optimizely Commerce ConnectUmbraco CMS
    Likelihood to Recommend
    Optimizely
    Our experience may be unique because we opted for an Optimizely team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
    Incentivized
    Read full review
    Umbraco
    Umbraco CMS is the perfect tool for a company that is looking to keep their website updated. The simple to use tools and templates means updating and creating new pages is easy. The WYSIWYG editor is a nice feature, however, for accessibility, there should be some more guidance on what is suitable to be used on the CMS.
    Incentivized
    Read full review
    Pros
    Optimizely
    • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
    • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
    • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
    Incentivized
    Read full review
    Umbraco
    • Quick to learn. For most if cases, developer needs to know Razor coding.
    • Doesn't require back-end programming.
    • Has build in users management (developers, content managers) and members management consoles (users of the site).
    • Clear admin tool (especially in version 7)
    • Fast.
    • Creating code from scratch, so it is easier to create clean code.
    Read full review
    Cons
    Optimizely
    • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
    • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
    • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
    Incentivized
    Read full review
    Umbraco
    • Speed for older sites - Umbraco content can load slowly if you have thousands of pages of content. Of course, this would not be a problem for simpler websites
    • Complexity - since the product is free out-of-the-box, it will take technical expertise to get Umbraco setup properly
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
    Incentivized
    Read full review
    Umbraco
    No answers on this topic
    Usability
    Optimizely
    The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
    Incentivized
    Read full review
    Umbraco
    Umbraco CMS effectively addresses enterprise content management needs. It's quite mature .NET based CMS, standing out as a leader among its competitors. Websites built with Umbraco are blazing fast. Extensive customization capabilities, and user-friendly content publishing interface makes it an ideal choice for businesses looking for a mature CMS solution.
    Incentivized
    Read full review
    Reliability and Availability
    Optimizely
    No answers on this topic
    Umbraco
    Occasionally, errors will appear in the admin that make it impossible to work without developer support.
    Incentivized
    Read full review
    Performance
    Optimizely
    No answers on this topic
    Umbraco
    Working in the admin panel (adding / reviewing / editing content) is very slow. The public facing site speed is dependent on what the pages are doing and how well the code was written (whether it is optimized for speed).
    Incentivized
    Read full review
    Support Rating
    Optimizely
    We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
    Incentivized
    Read full review
    Umbraco
    Support for Umbraco-owned paid plugins is nonexistent.
    Incentivized
    Read full review
    Online Training
    Optimizely
    No answers on this topic
    Umbraco
    Online training is often based on older versions of the platform. So, you'll have to fill in the gaps on your own.
    Incentivized
    Read full review
    Implementation Rating
    Optimizely
    Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
    Incentivized
    Read full review
    Umbraco
    Spend the time to wireframe the content structure prior to diving in. This helps speed the process of implementation and it serves as documentation for end users.
    Incentivized
    Read full review
    Alternatives Considered
    Optimizely
    Optimizely Commerce Connect offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
    Incentivized
    Read full review
    Umbraco
    Umbraco's templating is far superior than WordPress, Drupal and Joomla, but it's update process is WAY behind those platforms. The release schedule of Umbraco is way to often and most releases are to fix something missed in the previous release and not an improvement or new feature of the CMS
    Read full review
    Scalability
    Optimizely
    No answers on this topic
    Umbraco
    Without significant development, the product does not scale well.
    Incentivized
    Read full review
    Return on Investment
    Optimizely
    • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
    • Positive: Counter associates are using the website to help customers.
    • Negative: Too much time being spent QCing previous work.
    Incentivized
    Read full review
    Umbraco
    • Has helped us to create more engaging pages that push people to complete the online forms
    • We have seen more people buy from us since we launched our new look website
    • We can easily update the content without waiting for the development team to make changes
    Incentivized
    Read full review
    ScreenShots

    Optimizely Commerce Connect Screenshots

    Screenshot of the customizable checkout workflow, used to tailor the customer checkout experience.Screenshot of where catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of an example of a personalized promotion based on user web activity, used to drive conversion and increase average order value.Screenshot of customized recommendations reportingScreenshot of Optimizely Commerce Connect's personalizationScreenshot of Optimizely Opal, available within Commerce Connect to automate promotion creation by mapping products and variants from your existing product data. Turn tedious campaign work into high velocity scalable promotions.

    Umbraco CMS Screenshots

    Screenshot of Umbraco 8 backoffice UIScreenshot of Umbraco 8 side by side multilingual editingScreenshot of Umbraco 8 Content AppsScreenshot of Umbraco Cloud project overviewScreenshot of Umbraco Cloud environment overview