Oracle Siebel Enterprise Marketing Suite (discontinued) vs. FOCUS by Reynolds and Reynolds

If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.

Incentivized

It works because it's the only thing we have to use however Reynolds does not work well with others, I.E., third-party vendors, etc. When it's up for renewal I will strongly suggest we switch

Incentivized

• Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
• Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
• Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.

Incentivized

• Daily work plan
• Detailed reports

Incentivized

• Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
• It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
• Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.

Incentivized

• Sometimes you cannot see the calls on the customer profile
• In my opinion, it is not easy to use
• I think the reporting can be overwhelming for some
• From experience, the appointments do not show up in the daily work plan

Incentivized

A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team

Incentivized

I think overall it's not a good platform

Incentivized

Support is phenomenal however they have a ton of practice because people need to call them so often

Incentivized

Salesforce is easier to use and more open source and available for external integrations.

Incentivized

We have always used Reynolds however I have seen other CRMs that are more user friendly

Incentivized

• It has increased the business tactics as we have added more clients who wish to use this technology.

Incentivized

• Slows people down trying to learn it
• Every option in there costs more money so the executives do not want to pay for things such as click to call

Incentivized