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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    ScaleFactor

    Score9.5 out of 10
    Small Businesses (1-50 employees)
    Austin-based ScaleFactor provides their small business accounting automation platform designed to combine software and expert assistance to SMBs and remove concern for financial, tax and accounting challenges.N/A
    Pricing
    OrttoScaleFactor
    Editions & Modules
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Enterprise
    Custom
    per month annual commitment, paid monthly with 10,000 contacts
    No answers on this topic
    Offerings
    Pricing Offerings
    OrttoScaleFactor
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details10% discount for quarterly billing. 15% discount for annual billing.—
    More Pricing Information
    Features
    OrttoScaleFactor
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ortto and ScaleFactor
    Feature
    Ortto
    9.0
    11 Ratings
    15% above category average
    ScaleFactor
    -
    Ratings
    WYSIWYG email editor8.911 Ratings00 Ratings
    Dynamic content8.98 Ratings00 Ratings
    Ability to test dynamic content8.98 Ratings00 Ratings
    A/B testing8.98 Ratings00 Ratings
    Mobile optimization8.910 Ratings00 Ratings
    Email deliverability reporting9.911 Ratings00 Ratings
    List management8.911 Ratings00 Ratings
    Triggered drip sequences8.911 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Ortto and ScaleFactor
    Feature
    Ortto
    9.2
    11 Ratings
    15% above category average
    ScaleFactor
    -
    Ratings
    Lead nurturing automation9.911 Ratings00 Ratings
    Data quality management8.910 Ratings00 Ratings
    Automated sales alerts and tasks8.99 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Ortto and ScaleFactor
    Feature
    Ortto
    8.9
    9 Ratings
    16% above category average
    ScaleFactor
    -
    Ratings
    Event/webinar marketing8.99 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Ortto and ScaleFactor
    Feature
    Ortto
    8.9
    8 Ratings
    16% above category average
    ScaleFactor
    -
    Ratings
    Social profile integration8.98 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ortto and ScaleFactor
    Feature
    Ortto
    8.9
    12 Ratings
    17% above category average
    ScaleFactor
    9.6
    5 Ratings
    20% above category average
    Dashboards8.912 Ratings9.55 Ratings
    Standard reports8.912 Ratings9.54 Ratings
    Custom reports00 Ratings10.02 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ortto and ScaleFactor
    Feature
    Ortto
    8.9
    9 Ratings
    15% above category average
    ScaleFactor
    -
    Ratings
    API8.98 Ratings00 Ratings
    Customizability8.99 Ratings00 Ratings
    Integration with Salesforce.com8.97 Ratings00 Ratings
    Security
    Comparison of Security features of Ortto and ScaleFactor
    Feature
    Ortto
    -
    Ratings
    ScaleFactor
    9.5
    4 Ratings
    15% above category average
    Single sign-on capability00 Ratings9.54 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Ortto and ScaleFactor
    Feature
    Ortto
    -
    Ratings
    ScaleFactor
    9.5
    5 Ratings
    22% above category average
    Accounts payable00 Ratings10.04 Ratings
    Accounts receivable00 Ratings9.02 Ratings
    Cash management00 Ratings9.03 Ratings
    Bank reconciliation00 Ratings9.55 Ratings
    Expense management00 Ratings9.55 Ratings
    Multi-division support00 Ratings9.04 Ratings
    Regulations compliance00 Ratings9.54 Ratings
    Electronic tax filing00 Ratings10.03 Ratings
    Self-service portal00 Ratings9.04 Ratings
    Standardized Processes00 Ratings10.03 Ratings
    Inventory Management
    Comparison of Inventory Management features of Ortto and ScaleFactor
    Feature
    Ortto
    -
    Ratings
    ScaleFactor
    9.0
    4 Ratings
    21% above category average
    Inventory tracking00 Ratings9.04 Ratings
    Customization
    Comparison of Customization features of Ortto and ScaleFactor
    Feature
    Ortto
    -
    Ratings
    ScaleFactor
    9.0
    2 Ratings
    17% above category average
    Plug-ins00 Ratings9.02 Ratings
    Best Alternatives
    OrttoScaleFactor
    Small Businesses
    Vbout
    Score9.9 out of 10
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    MYOB
    Score8.3 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Microsoft Dynamics GP
    Score5.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OrttoScaleFactor
    Likelihood to Recommend
    8.9
    (12 ratings)
    9.5
    (5 ratings)
    Usability
    -
    (0 ratings)
    9.5
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    7.5
    (2 ratings)
    User Testimonials
    OrttoScaleFactor
    Likelihood to Recommend
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
    Read full review
    ScaleFactor
    I work with several businesses and have attempted to bring ScaleFactor into multiple. Thus far the business status/environment has been suitable for ScaleFactor only once, but I'll continue to look for more. ScaleFactor is great when a company has matured beyond the owner making all accounting and banking entries. As soon as multiple systems are needed, it's likely a decent time to call ScaleFactor. I'm confident my operations could run through ScaleFactor for a long time as the next step for us would be something akin to NetSuite or some other more rigid enterprise solution. Additionally, our business has a geographically displaced work force, typically working from home. Having access to all systems via the cloud has been great. No longer do we have to pass a specific computer back and forth for a physical computer software license. It's enabled maximum work flow convenience.
    Incentivized
    Read full review
    Pros
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
    Read full review
    ScaleFactor
    • ScaleFactor has been a great resource for me as I got my business off the ground. They have allowed me to focus on marketing and strategy while they handle my Quickbooks and other accounting needs. Great accounting and finance solutions that don't require you to hire an in-house staff
    • Presenting data clearly.
    Incentivized
    Read full review
    Cons
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    ScaleFactor
    • Could connect with All saving accounts i.e. Building society saving aswell as major banks.
    • When a connected bank or savings account hasn't been used for a month or 2 it could show a 0 transaction to keep it updated rather then saying "last updated 3 months ago"
    Incentivized
    Read full review
    Usability
    Ortto
    No answers on this topic
    ScaleFactor
    ScaleFactor has been a great resource for me as I got my business off the ground. They have allowed me to focus on marketing and strategy while they handle my Quickbooks and other accounting needs. Great accounting and finance solutions that don't require you to hire an in-house staff.
    Incentivized
    Read full review
    Support Rating
    Ortto
    No answers on this topic
    ScaleFactor
    Not sure if support is still available.
    Incentivized
    Read full review
    Alternatives Considered
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
    Read full review
    ScaleFactor
    Scale factor, can be used like Xero I believe. However all my past data was already stored in Xero so I used it as an add on. It is a lot more user friendly and helpful, i.e. you don't need to be an accountant to use it. However I am not sure it is useable anymore or supported, so i have gone back to using Xero alone.
    Incentivized
    Read full review
    Return on Investment
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    ScaleFactor
    • They have been fundamental in helping us grow and scale at a relatively low cost in comparison to out-sourcing these functions. We can spend more on other items that can fuel growth while knowing the back end is taken care of.
    • They provide automated supports for key areas like payroll, expenses, etc so that we can quickly get back to focusing on the other items.
    Incentivized
    Read full review
    ScreenShots

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.

    ScaleFactor Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot