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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ortto

    Score9 out of 10
    Small Businesses (1-50 employees)
    Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…

    $199

    per month month-to-month commitment with 10,000 contacts

    Square Customers

    Score8.7 out of 10
    N/ASquare's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.

    $0

    Pricing
    OrttoSquare Customers
    Editions & Modules
    Starter
    $199
    per month month-to-month commitment with 5,000 contacts
    Professional
    $599
    per month month-to-month commitment with 10,000 contacts
    Enterprise
    Custom
    per month annual commitment, paid monthly with 10,000 contacts
    Customer Directory
    $0
    Gift Card Starter Pack
    $2
    per card (plus 2.6% + 10¢ processing fee)
    Email Marketing
    starting $15
    per month
    Text Message Marketing
    starting at $10
    per month
    Loyalty
    starting at $45
    per month
    Quick Cards
    from 99c
    per card (plus 2.6% + 10¢ processing fee)
    Custom Cards
    from 81c
    per card (plus 2.6% + 10¢ processing fee)
    Offerings
    Pricing Offerings
    OrttoSquare Customers
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details10% discount for quarterly billing. 15% discount for annual billing.—
    More Pricing Information
    Features
    OrttoSquare Customers
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Ortto and Square Customers
    Feature
    Ortto
    9.0
    11 Ratings
    15% above category average
    Square Customers
    -
    Ratings
    WYSIWYG email editor8.911 Ratings00 Ratings
    Dynamic content8.98 Ratings00 Ratings
    Ability to test dynamic content8.98 Ratings00 Ratings
    A/B testing8.98 Ratings00 Ratings
    Mobile optimization8.910 Ratings00 Ratings
    Email deliverability reporting9.911 Ratings00 Ratings
    List management8.911 Ratings00 Ratings
    Triggered drip sequences8.911 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Ortto and Square Customers
    Feature
    Ortto
    9.2
    11 Ratings
    15% above category average
    Square Customers
    -
    Ratings
    Lead nurturing automation9.911 Ratings00 Ratings
    Data quality management8.910 Ratings00 Ratings
    Automated sales alerts and tasks8.99 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Ortto and Square Customers
    Feature
    Ortto
    8.9
    9 Ratings
    16% above category average
    Square Customers
    -
    Ratings
    Event/webinar marketing8.99 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Ortto and Square Customers
    Feature
    Ortto
    8.9
    8 Ratings
    16% above category average
    Square Customers
    -
    Ratings
    Social profile integration8.98 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ortto and Square Customers
    Feature
    Ortto
    8.9
    12 Ratings
    17% above category average
    Square Customers
    -
    Ratings
    Dashboards8.912 Ratings00 Ratings
    Standard reports8.912 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Ortto and Square Customers
    Feature
    Ortto
    8.9
    9 Ratings
    15% above category average
    Square Customers
    -
    Ratings
    API8.98 Ratings00 Ratings
    Customizability8.99 Ratings00 Ratings
    Integration with Salesforce.com8.97 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Ortto and Square Customers
    Feature
    Ortto
    -
    Ratings
    Square Customers
    7.1
    4 Ratings
    10% below category average
    Customer data management / contact management00 Ratings9.04 Ratings
    Workflow management00 Ratings8.13 Ratings
    Territory management00 Ratings5.33 Ratings
    Opportunity management00 Ratings4.02 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.53 Ratings
    Contract management00 Ratings8.04 Ratings
    Quote & order management00 Ratings6.94 Ratings
    Interaction tracking00 Ratings7.74 Ratings
    Channel / partner relationship management00 Ratings5.83 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Ortto and Square Customers
    Feature
    Ortto
    -
    Ratings
    Square Customers
    6.8
    2 Ratings
    12% below category average
    Case management00 Ratings7.32 Ratings
    Call center management00 Ratings6.82 Ratings
    Help desk management00 Ratings6.32 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Ortto and Square Customers
    Feature
    Ortto
    -
    Ratings
    Square Customers
    8.9
    2 Ratings
    14% above category average
    Lead management00 Ratings8.92 Ratings
    Email marketing00 Ratings8.92 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Ortto and Square Customers
    Feature
    Ortto
    -
    Ratings
    Square Customers
    7.9
    3 Ratings
    3% above category average
    Task management00 Ratings5.73 Ratings
    Billing and invoicing management00 Ratings9.53 Ratings
    Reporting00 Ratings8.43 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Ortto and Square Customers
    Feature
    Ortto
    -
    Ratings
    Square Customers
    8.7
    2 Ratings
    13% above category average
    Forecasting00 Ratings8.02 Ratings
    Pipeline visualization00 Ratings9.02 Ratings
    Customizable reports00 Ratings9.02 Ratings
    Customization
    Comparison of Customization features of Ortto and Square Customers
    Feature
    Ortto
    -
    Ratings
    Square Customers
    6.9
    2 Ratings
    10% below category average
    Custom fields00 Ratings3.72 Ratings
    Scripting environment00 Ratings7.01 Ratings
    API for custom integration00 Ratings10.01 Ratings
    Security
    Comparison of Security features of Ortto and Square Customers
    Feature
    Ortto
    -
    Ratings
    Square Customers
    9.5
    3 Ratings
    12% above category average
    Single sign-on capability00 Ratings10.01 Ratings
    Role-based user permissions00 Ratings9.03 Ratings
    Social CRM
    Comparison of Social CRM features of Ortto and Square Customers
    Feature
    Ortto
    -
    Ratings
    Square Customers
    6.6
    2 Ratings
    13% below category average
    Social data00 Ratings6.32 Ratings
    Social engagement00 Ratings6.82 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Ortto and Square Customers
    Feature
    Ortto
    -
    Ratings
    Square Customers
    6.0
    1 Ratings
    23% below category average
    Marketing automation00 Ratings10.01 Ratings
    Compensation management00 Ratings2.01 Ratings
    Platform
    Comparison of Platform features of Ortto and Square Customers
    Feature
    Ortto
    -
    Ratings
    Square Customers
    9.0
    3 Ratings
    17% above category average
    Mobile access00 Ratings9.03 Ratings
    Best Alternatives
    OrttoSquare Customers
    Small Businesses
    Vbout
    Score9.9 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OrttoSquare Customers
    Likelihood to Recommend
    8.9
    (12 ratings)
    8.7
    (4 ratings)
    Usability
    -
    (0 ratings)
    9.6
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    7.6
    (3 ratings)
    User Testimonials
    OrttoSquare Customers
    Likelihood to Recommend
    Ortto
    Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
    Incentivized
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    Block, Inc (Square)
    Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
    Incentivized
    Read full review
    Pros
    Ortto
    • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
    • Easy and powerful email editing and creation built-in. No need for email template coding.
    • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
    Incentivized
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    Block, Inc (Square)
    • Sales pipeline
    • Customer engagement
    • Marketing
    Incentivized
    Read full review
    Cons
    Ortto
    • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
    Incentivized
    Read full review
    Block, Inc (Square)
    • Some of the build quality on the peripherals could feel a bit better.
    • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
    • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
    Incentivized
    Read full review
    Usability
    Ortto
    No answers on this topic
    Block, Inc (Square)
    The user interface is easy to navigate - that's not always the case for some software! I look for something that is intuitive, easy to use, and doesn't take a ton of training to get up and running quickly.
    Incentivized
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    Support Rating
    Ortto
    No answers on this topic
    Block, Inc (Square)
    Square is mostly focused on FAQs and online support, and they do a very good job creating a rich knowledge base. But, if you are not very tech savvy, it could be easy to feel a bit overwhelmed. I would recommend that they add a direct line or chat feature to call, rather than email or Knowledge base first. This might be due to staffing issues at Square, so perhaps it is the best they can do for now.
    Incentivized
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    Alternatives Considered
    Ortto
    How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
    Incentivized
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    Block, Inc (Square)
    A lot easier to use than Infusionsoft!!
    Incentivized
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    Return on Investment
    Ortto
    • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
    Incentivized
    Read full review
    Block, Inc (Square)
    • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
    • All of my initial equipment was free and there were no startup costs so my return was immediate.
    • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
    Incentivized
    Read full review
    ScreenShots

    Ortto Screenshots

    Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.