What users are saying about
35 Ratings
17 Ratings
35 Ratings
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Score 9.3 out of 100
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Feature Set Ratings

  • Ortto ranks higher in 5 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

8.7

Ortto

87%
7.4

WebEngage

74%
Ortto ranks higher in 8/8 features

WYSIWYG email editor

8.6
86%
11 Ratings
N/A
0 Ratings

Dynamic content

8.6
86%
8 Ratings
7.3
73%
6 Ratings

Ability to test dynamic content

8.6
86%
8 Ratings
7.7
77%
6 Ratings

A/B testing

8.7
87%
8 Ratings
N/A
0 Ratings

Mobile optimization

8.7
87%
10 Ratings
6.4
64%
5 Ratings

Email deliverability reporting

9.2
92%
21 Ratings
7.0
70%
6 Ratings

List management

8.7
87%
11 Ratings
7.9
79%
6 Ratings

Triggered drip sequences

8.7
87%
11 Ratings
8.3
83%
6 Ratings

Lead Management

8.9

Ortto

89%
6.2

WebEngage

62%
Ortto ranks higher in 3/3 features

Lead nurturing

9.6
96%
11 Ratings
6.7
67%
5 Ratings

Data quality management

8.6
86%
10 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.6
86%
9 Ratings
5.7
57%
5 Ratings

Campaign Management

8.7

Ortto

87%
6.9

WebEngage

69%
Ortto ranks higher in 1/2 features

Event/webinar marketing

8.7
87%
9 Ratings
5.9
59%
4 Ratings

Calendaring

N/A
0 Ratings
8.0
80%
5 Ratings

Social Media Marketing

8.7

Ortto

87%

WebEngage

Feature Set Not Supported
N/A
Ortto ranks higher in 1/1 features

Social profile integration

8.7
87%
8 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

Ortto

86%
7.2

WebEngage

72%
Ortto ranks higher in 2/3 features

Dashboards

8.6
86%
12 Ratings
7.5
75%
6 Ratings

Standard reports

8.6
86%
12 Ratings
7.5
75%
6 Ratings

Custom reports

N/A
0 Ratings
6.7
67%
6 Ratings

Platform & Infrastructure

8.6

Ortto

86%
7.1

WebEngage

71%
Ortto ranks higher in 3/4 features

API

8.5
85%
8 Ratings
8.2
82%
6 Ratings

Customizability

8.6
86%
9 Ratings
6.9
69%
5 Ratings

Integration with Salesforce.com

8.6
86%
7 Ratings
6.1
61%
5 Ratings

Role-based workflow & approvals

N/A
0 Ratings
7.1
71%
5 Ratings

Attribute Ratings

  • Ortto is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.6

Ortto

86%
12 Ratings
7.6

WebEngage

76%
6 Ratings

Likelihood to Recommend

Ortto

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Michael Rastall, MBA | TrustRadius Reviewer

WebEngage

WebEngage can easily reduce turnaround time for product and marketing teams to execute marketing campaigns for specific user segments as well as remove any dependency on internal tech teams for the development and maintenance of automation journeys. Further, A/B tests can be executed to measure the performance of message variants in real-time directly from the panel. But WebEngage lacks a robust Analytics platform. While basic metrics such as open rate and click-through rate for messages being sent can be considered for reporting, attribution is still not the strongest suit in case the marketing team relies on multiple Ad networks for acquisition. Thus, as per experience, it's better to use the automation suite offered by WebEngage with a different data analytics platform.
Atul Chaudhary | TrustRadius Reviewer

Pros

Ortto

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Bryan McAnulty | TrustRadius Reviewer

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Rohit Asesh | TrustRadius Reviewer

Cons

Ortto

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Emily Muhoberac | TrustRadius Reviewer

WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Rohit Asesh | TrustRadius Reviewer

Pricing Details

Ortto

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$29 per month

Ortto Editions & Modules

Edition
Professional$991
Campaign$291
Business$2991
CustomRequest by quote
Free$03
  1. per month
  2. none
  3. per month
Additional Pricing Details

WebEngage

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

WebEngage Editions & Modules

Additional Pricing Details
Pricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.

Alternatives Considered

Ortto

How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Anonymous | TrustRadius Reviewer

WebEngage

WebEngage's dashboard is relatively more intuitive and easy to understand. Further in terms of cost as well it is value to money as it delivers excellent ROI. The after-sales support is also better in terms of responsiveness and helps in case of issues with the execution of campaigns. The account managers also ideate and help in the optimization and creation of new user journeys.
Atul Chaudhary | TrustRadius Reviewer

Return on Investment

Ortto

  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
Anonymous | TrustRadius Reviewer

WebEngage

  • Helped in lowering cost of marketing.
  • Driving higher volume of Direct Sales.
  • Increasing conversion rate on the website.
  • Increasing lead to sale ratio.
Anonymous | TrustRadius Reviewer

Screenshots

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