OutboundEngine vs. TapInfluence

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OutboundEngine
Score 9.9 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
TapInfluence
Score 9.1 out of 10
N/A
TapInfluence from the company of the same name in Boulder, Colorado is an influencer marketing platform used for locating influencers and initiating dialogue and content co-creation, with search tools, calendaring, and tasking features. Founded in 2009, TapInfluence (formerly BlogFrog) has received about $8.2 million in venture capital since its inception, most recently $5 million in Series B funding in late 2013.N/A
Pricing
OutboundEngineTapInfluence
Editions & Modules
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
No answers on this topic
Offerings
Pricing Offerings
OutboundEngineTapInfluence
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$99 per userNo setup fee
Additional DetailsMore information is available on the vendor's website.
More Pricing Information
Community Pulse
OutboundEngineTapInfluence
Features
OutboundEngineTapInfluence
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
OutboundEngine
5.9
50 Ratings
19% below category average
TapInfluence
-
Ratings
Mobile optimization8.643 Ratings00 Ratings
Email deliverability reporting3.250 Ratings00 Ratings
List management6.044 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
OutboundEngine
6.5
38 Ratings
1% above category average
TapInfluence
-
Ratings
Automated sales alerts and tasks6.538 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
OutboundEngine
9.9
48 Ratings
41% above category average
TapInfluence
-
Ratings
Social sharing and campaigns9.948 Ratings00 Ratings
Best Alternatives
OutboundEngineTapInfluence
Small Businesses
LocaliQ
LocaliQ
Score 8.8 out of 10
Mention
Mention
Score 9.4 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.8 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises

No answers on this topic

Meltwater
Meltwater
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OutboundEngineTapInfluence
Likelihood to Recommend
9.9
(61 ratings)
9.1
(8 ratings)
Likelihood to Renew
7.0
(2 ratings)
-
(0 ratings)
Usability
7.4
(7 ratings)
-
(0 ratings)
Availability
9.1
(27 ratings)
-
(0 ratings)
Support Rating
7.9
(24 ratings)
-
(0 ratings)
User Testimonials
OutboundEngineTapInfluence
Likelihood to Recommend
Elm Street Technology
OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
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Tapinfluence
TapInfluence is a great influencer marketing tool that has made lives so much easier and
therefore I would recommend it to everyone to use it because of its great
database search function which makes it an optimal option for users. It should
work towards their customer service support so that all users do not have to go
through any problem. If you are ready to get hands-on the functions then the
only condition is that you have to be willing to pay the hefty price too which
I feel is a little outrageous.
Read full review
Pros
Elm Street Technology
  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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Tapinfluence
  • I love the automation in this influencer connection service. TapInfluence has an automated process in which it recommends influencers who can do very good publicity for my business sector. This feature is very important to me since in this way the advertising will reach people who will really take that information into account because it is of interest to them.
  • The main panel of TapInfluence has divisions where I can see all the influencers who are working for me, in addition, in this individual panel I can know all the advertising that each of the influencers has done and see what traffic that advertising has generated, I can know the views that advertising has had and the clicks it has obtained. It is very important to be able to consult all this data from the main panel, so I can know what performance each influencer is giving me.
  • TapInfluence offers me a very stable communication service, where I can constantly converse with each of the influencers who work for me and with the influencers that appear in my "recommended" window.
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Cons
Elm Street Technology
  • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
  • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
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Tapinfluence
  • It is also crucial to understand the cons associated with TapInfluence so that the overall software can be improved in a much better way. In my opinion, TapInfluence should give a considerable amount of attention to their customer support service as it needs to get a lot better.
  • Software like TapInfluence should be very easy to use due to its intuitive interface but I feel that here it is difficult to use especially for beginners.
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Likelihood to Renew
Elm Street Technology
The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
Read full review
Tapinfluence
No answers on this topic
Usability
Elm Street Technology
Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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Tapinfluence
No answers on this topic
Reliability and Availability
Elm Street Technology
I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
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Tapinfluence
No answers on this topic
Support Rating
Elm Street Technology
The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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Tapinfluence
No answers on this topic
Alternatives Considered
Elm Street Technology
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
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Tapinfluence
I have not used anything like it, but I would choose another if it had the same functionality or similar and at a lower cost.
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Return on Investment
Elm Street Technology
  • One client identified how one article I sent that he read saved him from having to replace his entire AC system.
  • One client actually thought I was sending this to him personally because I valued him
  • One of the above transacted with me twice for over $3M in sales
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Tapinfluence
  • Our company has managed to be more recognized nationally, we have been recognized by a totally reliable company and with very efficient real estate services, thanks to the publicity that the influencers have achieved in TapInfluence.
  • We have obtained more clients in our company. Thanks to the extensive publicity that influencers have made, more clients come to our company every day to ask questions and to access our real estate services.
  • We have improved the display of the influencers' advertising reach. This has helped us to know which influencer has been more profitable and how much audience has obtained the publicity.
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ScreenShots

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails