Outbrain vs. VoilaNorbert

If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.

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VoilaNorbert is great for sales people trying to find email addresses but we use it mainly in a PR capacity. It's best suited in our workflow if you know the site and the person you are reaching out to. In terms of scenarios where it is less appropriate, if you are looking to find related people or related sites to the one you are reaching out to, I haven't explored that functionality.

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• Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
• Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
• Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.

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• Precise email address most of the time
• Easy to use
• Easy to track the usage

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• Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
• High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.

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• Additional subscription options

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The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.

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We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."

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I've never had any issues personally, but I know that any of my other colleagues have had quick support after emailing.

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Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain

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It is more reliable than 80% of the other apps available in the market in terms of generating email address. Some tools like snov.io and others which were not available to on search bar are used for the same, but their result quality is very poor. Even the paid version of such tools are not reliable.

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• None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.

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• Improved efficiency on prospecting efforts and outreach
• Ability to reach out to a larger amount of leads in less time

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