What users are saying about
28 Ratings
2 Ratings
28 Ratings
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Score 6.9 out of 100
2 Ratings
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Score 10 out of 100

Likelihood to Recommend

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy | TrustRadius Reviewer

SimilarTech

1. Looking up the technologies, analytics tools, and services used by your competitors and industry leaders.2. Checking what has changed technology-wise on the website of your competitor, since you've noticed an improvement in their rankings or other website improvements. You can even set up alerts to receive emails every time a new change was made to the technology of the website you're interested in (usually your top competitors').
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Owler
6.8
SimilarTech
10.0
Advanced search
Owler
6.0
SimilarTech
Identification of new leads
Owler
6.6
SimilarTech
List quality
Owler
6.0
SimilarTech
10.0
List upload/download
Owler
7.8
SimilarTech
Ideal customer targeting
Owler
6.6
SimilarTech
Load time/data access
Owler
7.9
SimilarTech

Sales Intelligence Data Standards

Owler
5.7
SimilarTech
10.0
Contact information
Owler
4.0
SimilarTech
10.0
Company information
Owler
5.7
SimilarTech
10.0
Industry information
Owler
7.2
SimilarTech
10.0

Data Augmentation & Lead Qualification

Owler
7.4
SimilarTech
10.0
Lead qualification process
Owler
5.9
SimilarTech
Smart lists and recommendations
Owler
6.8
SimilarTech
Salesforce integration
Owler
9.6
SimilarTech
Company/business profiles
Owler
6.1
SimilarTech
10.0
Alerts and reminders
Owler
9.0
SimilarTech
10.0
Data hygiene
Owler
6.3
SimilarTech
10.0
Automatic data refresh
Owler
6.3
SimilarTech
10.0
Tags
Owler
8.5
SimilarTech
Filters and segmentation
Owler
7.9
SimilarTech
10.0

Sales Intelligence Email Features

Owler
8.6
SimilarTech
Sales email templates
Owler
8.6
SimilarTech
Append emails to records
Owler
8.6
SimilarTech

Pros

Owler

  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
Anonymous | TrustRadius Reviewer

SimilarTech

  • We were considering changing a hosting provider because we were not happy with the speed of our website. So, we used SimilarTech to look up which hosting providers our competitors and some other faster websites were using, to help us make an informed choice.
  • When the company was considering a new live chat vendor, we also used SimilarTech to see what software some of the best websites on the web are using.
Anonymous | TrustRadius Reviewer

Cons

Owler

  • Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
  • Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.
Parker O'Very | TrustRadius Reviewer

SimilarTech

  • Given the tasks SimilarTech was designed for, I don't really think there are any issues with it. It's hard to think of a situation where I couldn't get the information I needed from SimilarTech.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Owler

Owler 10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy | TrustRadius Reviewer

SimilarTech

No score
No answers yet
No answers on this topic

Usability

Owler

Owler 10.0
Based on 3 answers
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Meredith Walter | TrustRadius Reviewer

SimilarTech

No score
No answers yet
No answers on this topic

Reliability and Availability

Owler

Owler 7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy | TrustRadius Reviewer

SimilarTech

No score
No answers yet
No answers on this topic

Performance

Owler

Owler 8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy | TrustRadius Reviewer

SimilarTech

No score
No answers yet
No answers on this topic

Support Rating

Owler

Owler 9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy | TrustRadius Reviewer

SimilarTech

No score
No answers yet
No answers on this topic

Implementation Rating

Owler

Owler 8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy | TrustRadius Reviewer

SimilarTech

No score
No answers yet
No answers on this topic

Alternatives Considered

Owler

We opted to use both ZoomInfo and Owler together instead of DiscoverOrg. The reason Owler was chosen was: it's easy of use, streamlined information display, accurate and up to date articles. The free option of Owler works very well also. It gives you access to a huge amount of information in an easily accessible way. It's like Crunchbase on steroids
Fraser Murphy | TrustRadius Reviewer

SimilarTech

SimilarTech is more user-friendly and seems to have a bigger index (i.e. covers more websites) of the websites.
Anonymous | TrustRadius Reviewer

Return on Investment

Owler

  • Owler is free and we haven't spent any money on it
  • It gives news and updates about industry every day which helps us to know the latest news faster and react faster
  • It gives our competitors information about us, which could be a negative ROI
Anonymous | TrustRadius Reviewer

SimilarTech

  • Overall SimilarTech had a positive impact, as it saves a lot of time (days) when it comes to research of the competition and new up-and-coming technologies for our website.
  • Moreover, it helps to monitor updates on the websites of the industry leaders, and to keep up with tech.
Anonymous | TrustRadius Reviewer

Pricing Details

Owler

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SimilarTech

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

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