My views on owler
Updated September 16, 2021

My views on owler

VIKAS TIWARI (L.I.O.N) | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Owler

Owler is being extensively within my department along with other tools for company research. It is very helpful as it gives a lot of information about a company. It can be a very useful tool if one knows how to utilize it. We fetch the revenue, headcount, competitors and latest news about the company from Owler.

Pros

  • Gives revenue and headcount of the company
  • Gives an analysis of the competitors of a company
  • Provides latest news about the company that helps a lot in research

Cons

  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
  • It has actually great help in saving time and efforts
  • Relying solely on Owler is not advisable as it's a work in progress so would suggest investing for a particular time and assessing other tools in the market
Even though Owler is a great tool but when it comes to pay and use it may not be able to deliver more than its competitors in the market. Owler is used a lot to gather company information but along with other tools as its shortcomings are also known to people. Owler needs to add some research on smaller companies as they need a lot of effort on the research part and will help a lot if done already on Owler.

Do you think Owler delivers good value for the price?

No

Are you happy with Owler's feature set?

No

Did Owler live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Owler go as expected?

Yes

Would you buy Owler again?

No

Owler is one of the tools that we use for company research. it gives great competitive analysis and news of company at one place but since it doesn't contain small company research and precise revenue and few other details the reliability on it is in question. If one has to gather a rough idea about a company then Owler will come in handy however a detailed in-depth analysis requires consulting multiple tools.

Owler Feature Ratings

Advanced search
6
Identification of new leads
6
List quality
6
List upload/download
Not Rated
Ideal customer targeting
Not Rated
Load time/data access
Not Rated
Contact information
Not Rated
Company information
6
Industry information
4
Lead qualification process
Not Rated
Smart lists and recommendations
Not Rated
Salesforce integration
Not Rated
Company/business profiles
Not Rated
Alerts and reminders
Not Rated
Data hygiene
Not Rated
Automatic data refresh
Not Rated
Tags
Not Rated
Filters and segmentation
Not Rated
Sales email templates
Not Rated
Append emails to records
Not Rated

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