People.ai vs. SAS Visual Analytics

I've been using People.ai for a bit now, and I've been consistently impressed. I use it to track how my team is doing, how my clients are doing, and how I'm doing. I can create custom dashboards with any metric I want to see. I can set goals, and they'll track my progress towards those goals. I can set up competitions between my team, and they'll tell me who's winning and who's losing. You can share these dashboards with your team, which means that everyone can see how everyone else is doing.

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I was in a meeting with the client and there I have to show them some analytic data to them. But I was confused about how I will manage to show big data to clients with accuracy. But then the SAS Visual Analytics software helps me in presenting accurate data at the moment and it was very presentable and through that, I got the deal for that business.

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• Their Deal Room presents times when you are multi-threaded, engaged with executives, and have an upcoming meeting scheduled rather than stalking your reps calendar and salesforce activities.
• They allow you to create areas performance dashboard with custom KPIs you want to measure

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• Provides the flexibility to the end user to slice and dice the data.
• Anyone can make predictive models with the help of in-built algorithms without the need to write a single line of code or knowledge of what's under the hood of algorithms.
• The feature to simply ask a question related to data and getting a response in form of text, chart or graph is amazing.

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• People.ai has a robust platform, however, this requires sales reps to log into one more platform and the People.ai platform is not customizable for selecting what can be viewed by users. If People.ai were to make the features in their platform available in Salesforce it would be a huge win for leveraging the data they aggregate. Hoping an API will soon be on the Roadmap
• Time Spent. People.ai uses some logic to attribute values on the "time spent" on the activities being captured. They did improve their meeting aggregations so that they were not "double counting" time when multiple meetings were booked in the same time slot for a rep. Email time spent still seems to have some errors as the time spent on emails can show in excess of the weekly working hours of the reps.

• SAS is relatively expensive when compared to other BI tools and requires a large amount of upfront fee which becomes an issue for smaller organizations.
• UI for the dashboards looks a little date in comparison to competitors like Tableau and Microstrategy.
• Integration with other open source software like Python needs to be built in.

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SAS really is the cutting edge in Business Intelligence. That is all they do! They are constantly coming out with new products, product upgrades, and their tech support is second to none. In addition, their support of Education has made our ability to acquire their product possible.

SAS BI is good for creating reports and dashboards and then sharing it with the users. It also has ability to manage access to the reports and dashboards but somehow with most of the world moving to open source languages R, Python and Julia, SAS BI feels to be archaic in terms of feature set and integrations it allow[s]. Also, comparing it with other Business Intelligence tools like Tableau and Microsoft BI, the functionality of SAS BI is very limited and doesn't justify the pricing.

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When you call tech support, you are immediately routed to a person who can answer your question. Often they can answer on the spot. However, if they cannot, you are given a track number and then followed up with. There have been times when I have had multiple track numbers open and they will actually TRACK YOU DOWN to ensure that your problem has been resolved. Issues do not fall into black holes with SAS. They are also willing to do a WebEx with you to diagnose the problem by seeing your environment, which is always helpful.

The easiest comparison would be to email automation vendors like a SalesLoft, Outreach, or Groove. But People.ai doesn't have a template email send like a sequence or cadence feature you would find with them. It is more of a compliment to the email automation vendors than a competitor in my opinion. We want our SDRs to have the ability run sizable outbound campaigns so they still use Outreach. However, we deactivated the Outreach activity sync and run activity syncing through People.ai. If someone gets added into the email CC, People.ai will grab that person and create them as a contact against the matching Salesforce account. For our Sales reps, we want them to have the ability to track opens, link clicks, and send templated emails so we have them use Groove. Again, we deactivated the Salesforce sync and use People.ai syncing. This is a great way to automate the pain away from creating Opportunity Contact Roles and create all relevant contacts in Salesforce from CC's on emails to people added last minute on a calendar invite. My favorite part is how it ingests data directly from Google and doesn't allow a Sales Rep to not to sync an activity to Salesforce, it happens automagically

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I have used Crystal Reports, Jaspersoft and SQL Server Reporting Services (SSRS). I would recommended Business Intelligence over SSRS and Crystal Reports. SSRS is very SQL-centric and Crystal Reports is more of an end-user tool. I would recommend Jaspersoft over Business Intelligence for developing a seamless web-based reporting interface but I highly recommend Business Intelligence for end-user ad-hoc reporting.

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• Time back for the whole team. We don't log calls anymore, we just work.
• Great insight into who on your team may be wasting time with low-impact customers. This is near impossible to measure without this tool.
• Marketing data is always current so we email the right people vs relying on my teams (Sales, Marketing, anyone) to be data stewards.

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• SAS Visual Analytics licensing cost should be reduced to enable users to use it in mass scale.
• More statistical and mathematical equations and theories should be converted into SAS functions for reusing.
• Because of enriched ETL and reporting capabilities SAS Visual Analytics is most preferred by business users.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info