pharosIQ is a provider of first-party intent-driven lead and demand generation solutions, delivering insights and demand for B2B organizations’ sales and marketing success.
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Promowise B2B Demand Generation
Score 10.0 out of 10
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A solution that aims to enable users to: Drive qualified sales and marketing leads using the best-performing strategies of competitors Break-thru high-priority target accounts using multi-layered buyer intent Drive qualified marketing/sales leads and accelerate growth with laser accurate precision to specific individuals at high-priority accounts. Gain access to industry benchmark data and decades of historical demand strategies across hundreds of thousands of…
pharosIQ delivered well on our TOFU ask with scaled lead delivery across 5 geographies. Having a single vendor POC helped to streamline communications across the global campaigns to ensure quality, quantity and fulfillment was continually fulfilled. We struggled with the mid-funnel program as the conversion forward was not very successful to sales ready leads. We also did not hit the benchmark of survey completions as originally proposed from pharosIQ from other customers who completed this campaign.
They help us reach our target market and understand the best approach has provided leads focused on our market. We are able to utilize the campaign results and learnings to focus even more directly on our target market. Their competitive rates, lead volume and quality are great. Also, Promowise team made setting up and executing our campaign run so smooth. They were very responsive and helped us get things setup for success
pharosIQ is easy to use and work with. Their team is great at communicating, very responsive, and will work closely with you to ensure the success of your programs. They act as a true partner, and tailor their services to your needs. I would certainly recommend working with pharosIQ to a friend
I am happy with the relationship and the attention we get from pharosIQ throughout our interactions, maintaining this is key to getting the best possible leads for our clients, Yasmin and Colin have always been very clear in what they can and cannot do which I fully appreciate. The reporting is always on a weekly basis and more if requested, and communication is key in our industry. I am wholly satisfied to continue the working relationship, and I thank the MRP team for their Support.
pharosIQ wins in the customer service department. I will say, Anteriad tends to deliver more accurate leads that fit within our ICP. We are also considering running other programs with Anteriad. So, similarly, pharosIQ is also pivoting our strategy to help us meet our goals. I think both are comparable products and/or companies.
