1. Home
  2. Account-Based Marketing (ABM) Tools
  3. pharosIQ Reviews
  4. User Review of pharosIQ
Stick to what you know and you will never be disappointed!
October 26, 2023

Stick to what you know and you will never be disappointed!

Waaris Haniff | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with MRP

Currently, we utilize the services of pharosIQ for Outbound Lead Gen Telemarketing Campaigns. We put forward multiple Enterprise Products as our focus, and each activity faces its own challenges. However, the main challenge we have is the available budget afforded to us by our clients on our end to execute such campaigns.
  • Clear communication when making enquiries.
  • Campaign Execution.
  • High Level of service.
  • So far my interactions have been more than pleasant with everyone from pharosIQ.
  • We have had multiple positive leads generated from pharosIQ that have come full circle.
  • One drawback would be from repeat leads in the past on different campaigns, which would be acceptable as sometimes similar products are put forward however we would like for this to be flagged and corrected before we receive them.
I am happy with the relationship and the attention we get from pharosIQ throughout our interactions, maintaining this is key to getting the best possible leads for our clients, Yasmin and Colin have always been very clear in what they can and cannot do which I fully appreciate. The reporting is always on a weekly basis and more if requested, and communication is key in our industry. I am wholly satisfied to continue the working relationship, and I thank the MRP team for their Support.
As with any brief we send in, the end result is based on our customer's needs and expectations, be it top-of-funnel leads or bottom-funnel, which in most cases is bottom-funnel. We have had all our requests fulfilled in full with every campaign and have had no issues with the ability of Lead fulfillment from pharosIQ.
Based on the nature of our business and our client's needs, we use multiple suppliers for a range of products. we cannot speak to the use of any other platform apart from Telemarketing as that is our sole use of pharosIQ as a service. For other services, we utilize local suppliers in South Africa.

Do you think pharosIQ delivers good value for the price?

Yes

Are you happy with pharosIQ's feature set?

Yes

Did pharosIQ live up to sales and marketing promises?

Yes

Did implementation of pharosIQ go as expected?

Yes

Would you buy pharosIQ again?

Yes

I have reached out to pharosIQ for quotes based on briefs we have received from other departments in my organization. I have always responded with good, clear communication, and most of the time, I have been helped and had the campaigns executed with some really positive results that we would not have been able to achieve had we proceeded to do the campaign with another supplier.

pharosIQ Feature Ratings

10.0
Integrations with third-party software
10
Automated workflow & orchestration
10
10.0
3rd party intent signals
10
Downstream intent signals
10
Account identification
10
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
ABM sales intelligence
10
10.0
Automated routing and prioritization
10
Customer interaction histories
10
Syndicated content
10
Personalization
10
Engagement data tracking
10
10.0
Ad campaign creation
10
Display advertising
10
Contextual advertising
10
Social advertising
10
Ad reporting and analytics
10