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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    PLANOLY

    Score7.5 out of 10
    N/APLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.

    $16

    per month

    Tracx

    Score7 out of 10
    Enterprise companies (1,001+ employees)
    Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
    Pricing
    PLANOLYTracx
    Editions & Modules
    Social Planner Starter
    $16
    per month up to 1 user
    Creator Pro
    $20
    per month
    Social Planner Growth
    $28
    per month up to 3 users
    Social Planner Pro
    $43
    per month up to 6 users
    Creator Pro Plus
    $54
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    PLANOLYTracx
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount offered for annual billing.—
    More Pricing Information
    Features
    PLANOLYTracx
    Listening/monitoring
    Comparison of Listening/monitoring features of PLANOLY and Tracx
    Feature
    PLANOLY
    10.0
    1 Ratings
    27% above category average
    Tracx
    -
    Ratings
    Boolean keyword searches10.01 Ratings00 Ratings
    Sentiment analysis10.01 Ratings00 Ratings
    Broad channel coverage10.01 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of PLANOLY and Tracx
    Feature
    PLANOLY
    10.0
    2 Ratings
    20% above category average
    Tracx
    -
    Ratings
    Content planning and scheduling10.02 Ratings00 Ratings
    Audience targeting10.01 Ratings00 Ratings
    Content optimization10.01 Ratings00 Ratings
    Workflow management10.01 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of PLANOLY and Tracx
    Feature
    PLANOLY
    8.0
    2 Ratings
    2% below category average
    Tracx
    -
    Ratings
    Automated routing and prioritization10.01 Ratings00 Ratings
    Customer interaction histories7.12 Ratings00 Ratings
    Bulk actions7.12 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of PLANOLY and Tracx
    Feature
    PLANOLY
    8.0
    2 Ratings
    3% above category average
    Tracx
    -
    Ratings
    Lead generation7.01 Ratings00 Ratings
    Content marketing7.12 Ratings00 Ratings
    Paid media management10.01 Ratings00 Ratings
    Campaigns and promotions8.02 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of PLANOLY and Tracx
    Feature
    PLANOLY
    10.0
    2 Ratings
    18% above category average
    Tracx
    -
    Ratings
    Twitter10.01 Ratings00 Ratings
    Facebook10.02 Ratings00 Ratings
    LinkedIn10.01 Ratings00 Ratings
    Instagram10.02 Ratings00 Ratings
    Pinterest10.02 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of PLANOLY and Tracx
    Feature
    PLANOLY
    8.0
    2 Ratings
    3% above category average
    Tracx
    -
    Ratings
    Campaign success analytics8.02 Ratings00 Ratings
    Real-time tracking8.02 Ratings00 Ratings
    Account management
    Comparison of Account management features of PLANOLY and Tracx
    Feature
    PLANOLY
    9.0
    2 Ratings
    13% above category average
    Tracx
    -
    Ratings
    Role-based user permissions & privileges10.01 Ratings00 Ratings
    Mobile access8.02 Ratings00 Ratings
    Best Alternatives
    PLANOLYTracx
    Small Businesses
    Sendible
    Score7.2 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    1-Social
    Score5.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PLANOLYTracx
    Likelihood to Recommend
    8.0
    (2 ratings)
    9.0
    (9 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.3
    (4 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    PLANOLYTracx
    Likelihood to Recommend
    PLANOLY
    Planoly is perfect for managing social media accounts for business or public figures. It would work great for personal use as well but maybe wouldn't be as necessary. For business purposes, it changes the game! Having something that is easy to teach colleagues to use is one of the most important features I looked for when choosing a social media management platform
    Incentivized
    Read full review
    Tracx
    Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
    Incentivized
    Read full review
    Pros
    PLANOLY
    • Grid view
    • AI Caption generator
    • Auto post feature
    Incentivized
    Read full review
    Tracx
    • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
    • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
    Incentivized
    Read full review
    Cons
    PLANOLY
    • overall not very many points I would add for improvement
    Incentivized
    Read full review
    Tracx
    • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
    • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
    Incentivized
    Read full review
    Likelihood to Renew
    PLANOLY
    No answers on this topic
    Tracx
    Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
    Incentivized
    Read full review
    Usability
    PLANOLY
    PLANOLY is super easy to use. We just need to connect our Instagram account and start working in just a few clicks
    Incentivized
    Read full review
    Tracx
    No answers on this topic
    Support Rating
    PLANOLY
    The support team was instantly responsive and were always happy to answer even the simplest software question. I knew that my clients would be in good hands should I not be available for any scheduling question through the support team. Everything was always impeccably handled in a timely manner! 100% satisfaction.
    Incentivized
    Read full review
    Tracx
    No answers on this topic
    Alternatives Considered
    PLANOLY
    I have tried an AI tool called Vocable and used Google Sheets to plan my content. PLANOLY is better because of the visual grid feature. However, vocable is better in terms of the variety of content. With Vocable, we can create text content for Instagram, YouTube, and Linkedin, Product pages, SEO meta titles, descriptions, email newsletters, Blog posts etc. However, PLANOLY is only limited to Instagram and Pinterest.
    Incentivized
    Read full review
    Tracx
    I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
    Incentivized
    Read full review
    Return on Investment
    PLANOLY
    • It allowed us to engage with potential customers for clients in an easy way
    • Our follower count went up by a steady 100 followers per week
    • Our numbers for viewers on videos and IG Lives doubled
    Incentivized
    Read full review
    Tracx
    • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
    Incentivized
    Read full review
    ScreenShots

    Tracx Screenshots

    Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.